Premise - The Crab Leg, a local seafood restaurant on Main Street,
expected to see a decrease in sales after a popular seafood restaurant chain opened a new restaurant just two blocks away.
Conclusion - However, The Crab Leg has
actually experienced a 50 percent increase in business since the opening of the new restaurant.
Which one of the following, if true,
most helps to explain the result above?
A. Some of The Crab Leg's previous patrons have begun dining regularly at the new restaurant. Implies TCL may have lost some of its customers but option A fails to explain why the TCL experienced a 50% increase in business.
B. In anticipation of the opening of the new restaurant, the owner of The Crab Leg significantly increased spending on advertising and marketing. Seems interesting. Since, the owner increased his spending TCL's popularity increased and resulted in increase in business. Hold.
C. The food at the new restaurant is better and cheaper than the food at The Crab Leg. Again, option C shows why the new restaurant is better but fails to explain why TCL experienced an increase in business. Incorrect.
D. Some of the servers hired to work at the new restaurant had previously worked at The Crab Leg. - Irrelevant to the conclusion/result.
E. Other than The Crab Leg and the new restaurant, there are no other seafood restaurants in town. Interesting answer choice. There are only two restaurants serving seafood in the town. But this option fails to explain why TCL's business increased.
Answer B