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Apr 2808:00 AM PDT
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03 Jun 2023, 10:04
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D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
45%
(medium)
Question Stats:
68% (02:08) correct
32%
(02:31)
wrong
based on 384
sessions
History
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Time
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Not Attempted Yet
ShopEasy, a grocery delivery company, has developed a new mobile app to streamline the ordering process for customers and reduce delivery times. The company's management argues that by launching an ambitious worldwide marketing campaign, the mobile app will quickly gain immense popularity and, consequently, ShopEasy will become the preferred grocery delivery service for at least 50% of potential customers. Hence, the management believes that launching the worldwide marketing campaign is critical for the app's success and ultimately, to gain a dominant position in the market.
Which of the following is an assumption on which the management's conclusion is based?
(A) No other grocery delivery companies are in the process of improving their services or offering a superior mobile app.
(B) The majority of the potential customers have access to reliable information about the ShopEasy app and the potential benefits of using it.
(C) ShopEasy's mobile app is the most innovative and user-friendly mobile app for grocery delivery services in the market.
(D) No significant technological, geographical, or financial barriers would prevent a substantial portion of potential customers from accessing, downloading, and using the ShopEasy app effectively.
(E) The market for grocery delivery services will not undergo a major transformation that would affect the need for or relevance of ShopEasy's new mobile app.
Which of the following is an assumption on which the management's conclusion is based?
(A) No other grocery delivery companies are in the process of improving their services or offering a superior mobile app.
(B) The majority of the potential customers have access to reliable information about the ShopEasy app and the potential benefits of using it.
(C) ShopEasy's mobile app is the most innovative and user-friendly mobile app for grocery delivery services in the market.
(D) No significant technological, geographical, or financial barriers would prevent a substantial portion of potential customers from accessing, downloading, and using the ShopEasy app effectively.
(E) The market for grocery delivery services will not undergo a major transformation that would affect the need for or relevance of ShopEasy's new mobile app.
thelastskybender
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03 Jun 2023, 11:43
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To find what breaks the conclusion, let's negate it first
Negation of conclusion: launching the worldwide marketing campaign will not be critical for the app's success and ultimately, to gain a dominant position in the market.
Now ask yourself in what condition launching the worldwide marketing campaign will not be critical for the app's success and ultimately, to gain a dominant position in the market.
Given: launching an ambitious worldwide marketing campaign, the mobile app will quickly gain immense popularity.
Only D fills the gap.
Posted from my mobile device
Negation of conclusion: launching the worldwide marketing campaign will not be critical for the app's success and ultimately, to gain a dominant position in the market.
Now ask yourself in what condition launching the worldwide marketing campaign will not be critical for the app's success and ultimately, to gain a dominant position in the market.
Given: launching an ambitious worldwide marketing campaign, the mobile app will quickly gain immense popularity.
Only D fills the gap.
Posted from my mobile device
03 Jun 2023, 14:21
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EMPOWERgmatVerbal
ShopEasy, a grocery delivery company, plans to launch a worldwide marketing campaign for their new mobile app, aiming to become the preferred grocery delivery service for at least 50% of potential customers. The management believes this campaign is critical for the app's success.
Type: Assumption
Boil It Down: Marketing -> App Success -> Market Dominance
Missing Information: No barriers for potential customers to access/use the app
Goal: Find an option that the argument relies on but doesn't state explicitly
Analysis: We need to find an option that the argument takes for granted - something that must be true for the conclusion to hold.
A) This is irrelevant as the argument is about ShopEasy's strategy, not about what other companies are doing.
B) This option is plausible but it's not necessary for the argument to hold. Even without reliable information, the marketing campaign could still be successful through persuasive messaging and brand building.
C) Although the argument would benefit from this assumption, it isn't necessary for it to hold. Even if the app isn't the most innovative or user-friendly, the marketing campaign could still succeed through effective messaging and brand positioning.
D) Yes. The argument assumes that potential customers will be able to access, download, and use the app effectively. If there are significant barriers to this, the marketing campaign might not lead to app success or market dominance.
E) While this could affect the argument, it's not an essential assumption. The argument assumes current market conditions will continue, but doesn't explicitly depend on this.
Additional Analysis About Option D)
The key to understanding why option D is an assumption requires seeing that the argument's success is entirely predicated on the ability of potential customers to access, download, and use the ShopEasy app. If there are significant barriers to this, all other efforts might be in vain. Thus, the assumption that there are no such barriers is implicit in the argument.
Bigger GMAT Picture:
Assumption questions on the GMAT often hinge on understanding what must be true for an argument's conclusion to hold. These unstated premises are crucial to the argument, and identifying them requires careful reading and understanding of the argument's logic.
