Quote:
Nationside, an insurance company, is considering issuing a new policy to insure automobile drivers who are elderly and have a record of car accidents. If premiums for the new policy are inappropriately high for a potential customer, that customer will not opt for the new policy. Therefore, Nationside is concerned that the income from the policies would not be sufficient to pay for the claims that would be made.
Which of the following strategies would be most likely to maximize Nationside's profits from the new policy?
A. Marketing the new policy to older drivers with a history of automobile accidents of any type
B. Marketing the new policy to older drivers with a history of minor automobile accidents only
C. Marketing the new policy to younger drivers with no history of automobile accidents
D. Marketing the new policy to younger drivers with some history of automobile accidents
E. Marketing the new policy to older drivers who were rejected by other companies for similar policies
To solve this question, you may adopt the
IMS's four-step approach.
STEP #1 - FIGURE OUT THE QUESTION TYPE BY READING THE QUESTION STEM
The question stem states, 'Which of the following strategies would be most likely to maximize Nationside's profits from the new policy?' Clearly, we are to look for an answer option that will help the company maximize profits from the new policy. Now that we know the type of question we are dealing with, we may proceed to the second step.
STEP #2 - READ AND X-RAY THE ARGUMENT/PARA
Let us now state the facts mentioned in the para and draw inferences wherever relevant.
FACT #1 -> Nationside, an insurance company, is considering issuing a new policy to insure automobile drivers who are elderly and have a record of car accidents.
FACT #2 -> If premiums for the new policy are inappropriately high for a potential customer, that customer will not opt for the new policy. (INFERENCE: If premiums are not inappropriately high, the customer may opt for the new policy.)
FACT #3 -> Nationside is concerned that the income from the policies would not be sufficient to pay for the claims that would be made.
STEP #3 - KNOW WHAT THE RIGHT ANSWER SHOULD BE DOING/FRAME A SHADOW ANSWER
We know we need to look for an answer option that will help Nationside maximize profits. In order to maximize profits, the income from the policies should be more than the amount paid for the claims that would be made, and the right answer should be a strategy that helps the company increase the gap between amount spent on claim and amount received via premiums. Now that we know what the right answer needs to be doing, we may proceed to the final step.
STEP #4 - ELIMINATE INCORRECT ANSWER OPTIONS
Strategies that go beyond the scope of the para and those that may minimize Nationwide's profits can be eliminated.
(A) Marketing the new policy to older drivers with a history of automobile accidents of any type -
LIKELY TO MINIMIZE PROFITS -
Older drivers with a history of automobile accidents of any type may end up meeting with major accidents, and the claims made in the case of major accidents would obviously be high. -
ELIMINATE(B) Marketing the new policy to older drivers with a history of minor automobile accidents only -
LIKELY TO [b]MAXIMIZE PROFITS [/b]-
Older drivers with a history of minor automobile accidents only are not very likely to meet with major accidents, and if they do meet with minor accidents, the claims made would not be too high. The company can also reduce its premiums so the customer may opt for the policy. - KEEP(C) Marketing the new policy to younger drivers with no history of automobile accidents -
LIKELY TO MINIMIZE PROFITS -
Younger adults do not have a history of automobile accidents very likely because they do not have much experience, so they may still meet with major accidents in the future and the claims made in the case of major accidents would obviously be high. Also, there are chances for multiple claims to be made since they are young and would only presently be gaining experience. -
ELIMINATE(D) Marketing the new policy to younger drivers with some history of automobile accidents -
LIKELY TO MINIMIZE PROFITS -
This option is worse than the previous one as we are dealing with younger drivers with some history of automobile accidents. - ELIMINATE(E) Marketing the new policy to older drivers who were
rejected by other companies for similar policies -
OUT OF SCOPE -
That other companies rejected the older drivers will in no way help us determine what type of claims they are likely to make in the future. - ELIMINATE Hence, B has to be the right answer.