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­IMO Choice B

Evidence - New insurance policy for elderly. If the premium is too high, then customers will not opt for the policy, leading lower sales.
Evidence - Nationwide's concern that income would not be sufficient to pay claims. -> Sales < pay outs done in claims.

Conclusion (Hidden as part of the question stem) - Nationwide would be able to maximize profit.

Question - Identify an answer choice that strengthens the conclusion. A strategy that maximizes profit.

Profit = Sales - Payouts (claims). In order to increase profits, we could focus on reducing the payouts (or) Increase sales (in this case it might be unlikely given the high premium). Hence, best choice is to focus on reducing payouts.

A. Marketing the new policy to older drivers with a history of automobile accidents of any type If this were the case, then payouts would increase as the customer profiles are risky. Incorrect

B. Marketing the new policy to older drivers with a history of minor automobile accidents only Correct This strategy would attract least risky drivers (less likely to indulge in an accident), reducing the pay outs done in claims. 

C. Marketing the new policy to younger drivers with no history of automobile accidents Policy is for older drivers. We do not know whether this policy would work for younger drivers, as it is stated that it is exclusively for older drivers.  Incorrect

D. Marketing the new policy to younger drivers with some history of automobile accidents Same as C Incorrect

E. Marketing the new policy to older drivers who were rejected by other companies for similar policies This could lead to even greater payouts, because other companies would have marked the profiles as risky and rejected them. Incorrect
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Bunuel
­Nationside, an insurance company, is considering issuing a new policy to insure automobile drivers who are elderly and have a record of car accidents. If premiums for the new policy are inappropriately high for a potential customer, that customer will not opt for the new policy. Therefore, Nationside is concerned that the income from the policies would not be sufficient to pay for the claims that would be made.

Which of the following strategies would be most likely to maximize Nationside's profits from the new policy?

A. Marketing the new policy to older drivers with a history of automobile accidents of any type

B. Marketing the new policy to older drivers with a history of minor automobile accidents only

C. Marketing the new policy to younger drivers with no history of automobile accidents

D. Marketing the new policy to younger drivers with some history of automobile accidents

E. Marketing the new policy to older drivers who were rejected by other companies for similar policies­
­

OFFICIAL EXPLANATION:



Reading the question: this prompt presents a fairly weak argument; the many vulnerabilities are potentially distracting. But we are asked something rather specific: which strategy will maximize profits in the new policy. It looks like we might be able to largely ignore the conclusion of the argument and focus on a critical detail. It's a perfect example of why we should keep an eye on the question stem while digesting the prompt.

Creating a filter: the phrase "most likely" is a case of logical understatement in the argument. We can prove by stronger terms and look for what's critical. That's maximizing profits. Profits are revenues minus costs, so our strategy will maximize profits and/or minimize costs. A fact is that the drivers are elderly and accident-having. They sound expensive to insure, but we can't change that parameter. We can at least hope they have minimal accidents. Let's take that prediction as our filter to the answer choices.

Applying the filter: Our prediction exists in the form of answer choice (B). Choices (C) and (D) argue with the facts: this policy is for elderly drivers. Choice (A) describes an option that will cost more than (B), since Nationside will have to pay out more to cover accidents, so it's only better if we can jack up the revenues in (A) much higher than in (B). But the second sentence of the argument implies that we can't do that. So (A) is objectively inferior to (B) and is out. Choice (E) is similar to (A): if the drivers were rejected by other policies, it's probably because they are more expensive. Or, if that's outside knowledge that we're not supposed to bring to bear on this question, (E) is simply irrelevant.

The correct answer is (B).
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