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29 May 2026, 08:08
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In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead.
Which one of the following, if true, would most weaken the argument above?
(A) Consumers over the age of 65 tend to watch different television shows than do young adults.
(B) The older a consumer is, the more likely he or she is to have already established brand loyalties.
(C) The average discretionary income of young adults is projected to rise in the near future.
(D) The greater a consumer's discretionary income, the more likely advertising is to encourage that consumer to buy.
(E) The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
Which one of the following, if true, would most weaken the argument above?
(A) Consumers over the age of 65 tend to watch different television shows than do young adults.
(B) The older a consumer is, the more likely he or she is to have already established brand loyalties.
(C) The average discretionary income of young adults is projected to rise in the near future.
(D) The greater a consumer's discretionary income, the more likely advertising is to encourage that consumer to buy.
(E) The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
29 May 2026, 17:30
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In an attempt to create brand loyalties, television advertisers currently target young adults, ages 18 to 25, because on average they have higher discretionary income than do consumers of other age groups. But since the average discretionary income of those over 65 will soon be greater than that of young adults, in the future television advertisers would do better to target consumers over 65 instead. Which one of the following, if true, would most weaken the argument above?
The argument assumes that because consumers over 65 will soon have more discretionary income, they will be better targets for advertisers trying to create brand loyalty. The weakness is that higher spending power does not necessarily mean greater ability to create new brand loyalty.
(A) Consumers over the age of 65 tend to watch different television shows than do young adults.
This does not weaken the argument. Advertisers could simply place ads on the shows watched by consumers over 65.
(B) The older a consumer is, the more likely he or she is to have already established brand loyalties.
This is correct. If older consumers are more likely to already have established brand loyalties, then they may be harder to influence. That weakens the claim that advertisers would do better by targeting them to create brand loyalty.
(C) The average discretionary income of young adults is projected to rise in the near future.
This does not clearly weaken the argument. The argument already says that the average discretionary income of those over 65 will soon be greater than that of young adults.
(D) The greater a consumer's discretionary income, the more likely advertising is to encourage that consumer to buy.
This strengthens the argument. It supports the idea that consumers over 65 will become better advertising targets as their discretionary income rises.
(E) The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
This also strengthens the argument. It suggests that the over 65 group will become an even larger target market.
Answer: (B)
The argument assumes that because consumers over 65 will soon have more discretionary income, they will be better targets for advertisers trying to create brand loyalty. The weakness is that higher spending power does not necessarily mean greater ability to create new brand loyalty.
(A) Consumers over the age of 65 tend to watch different television shows than do young adults.
This does not weaken the argument. Advertisers could simply place ads on the shows watched by consumers over 65.
(B) The older a consumer is, the more likely he or she is to have already established brand loyalties.
This is correct. If older consumers are more likely to already have established brand loyalties, then they may be harder to influence. That weakens the claim that advertisers would do better by targeting them to create brand loyalty.
(C) The average discretionary income of young adults is projected to rise in the near future.
This does not clearly weaken the argument. The argument already says that the average discretionary income of those over 65 will soon be greater than that of young adults.
(D) The greater a consumer's discretionary income, the more likely advertising is to encourage that consumer to buy.
This strengthens the argument. It supports the idea that consumers over 65 will become better advertising targets as their discretionary income rises.
(E) The number of consumers over the age of 65 is increasing more rapidly than is the number of young adults.
This also strengthens the argument. It suggests that the over 65 group will become an even larger target market.
Answer: (B)
31 Aug 2026, 07:16
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OE for reference:
Overview:
The argument states that advertisers target young adults in an attempt to create brand loyalties and that they choose young adults because they have higher discretionary income. The passage also says that people over age 65 will soon have higher discretionary income than young adults. The argument concludes that in the future, advertisers would do better to target adults over 65. You are asked to identify a statement that weakens the argument.
The Correct Answer:
B We are told that advertisers currently target young adults in order to create brand loyalties. Given that this is the purpose for targeting a particular age group, an important factor in choosing which group to target is whether they already have established brand loyalties. If, as (B) says, older consumers are more likely to already have established brand loyalties, this makes them a less promising target for television advertising. This tends to offset the fact that they will have higher discretionary income than young adults in the future. Thus, if (B) is true, it weakens the argument that advertisers would do better to target those over age 65.
The Incorrect Answer Choices:
A (A) implies that advertisers should place advertisements on a particular set of shows if they want their advertisements to reach people over age 65. But that doesn't imply anything about whether targeting people over 65 is a better advertising strategy than targeting young adults.
C The argument states that those over 65 will soon have more discretionary income than young adults. (C) doesn't change that. If the discretionary income of young adults is projected to rise, then—assuming the argument's premise is true—the discretionary income of those over 65 will rise even more. So whatever support the premise provides for the conclusion will still be there. Thus, (C) does not weaken the argument.
D The argument concludes that advertisers would do better in the future to target those over 65, based on the premise that they will have higher discretionary income than younger adults. (D) provides additional reason to think that advertisers should target consumers based on discretionary income and therefore, if anything, (D) strengthens this argument.
E If we add (E)'s statement about an increase in the number of consumers over 65 to the premise that these consumers will soon have higher average discretionary income than young adults, this gives advertisers even more reason to target people over 65. So, if anything, (E) would strengthen the argument.
Overview:
The argument states that advertisers target young adults in an attempt to create brand loyalties and that they choose young adults because they have higher discretionary income. The passage also says that people over age 65 will soon have higher discretionary income than young adults. The argument concludes that in the future, advertisers would do better to target adults over 65. You are asked to identify a statement that weakens the argument.
The Correct Answer:
B We are told that advertisers currently target young adults in order to create brand loyalties. Given that this is the purpose for targeting a particular age group, an important factor in choosing which group to target is whether they already have established brand loyalties. If, as (B) says, older consumers are more likely to already have established brand loyalties, this makes them a less promising target for television advertising. This tends to offset the fact that they will have higher discretionary income than young adults in the future. Thus, if (B) is true, it weakens the argument that advertisers would do better to target those over age 65.
The Incorrect Answer Choices:
A (A) implies that advertisers should place advertisements on a particular set of shows if they want their advertisements to reach people over age 65. But that doesn't imply anything about whether targeting people over 65 is a better advertising strategy than targeting young adults.
C The argument states that those over 65 will soon have more discretionary income than young adults. (C) doesn't change that. If the discretionary income of young adults is projected to rise, then—assuming the argument's premise is true—the discretionary income of those over 65 will rise even more. So whatever support the premise provides for the conclusion will still be there. Thus, (C) does not weaken the argument.
D The argument concludes that advertisers would do better in the future to target those over 65, based on the premise that they will have higher discretionary income than younger adults. (D) provides additional reason to think that advertisers should target consumers based on discretionary income and therefore, if anything, (D) strengthens this argument.
E If we add (E)'s statement about an increase in the number of consumers over 65 to the premise that these consumers will soon have higher average discretionary income than young adults, this gives advertisers even more reason to target people over 65. So, if anything, (E) would strengthen the argument.
