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"Please someone help me to assess this issue task..."
Advertisements as reflections of nation’s ideas
IN order to determine whether advertisements reflect a nation’s ideas, it is necessary to determine whether advertisements presents real ideas at all and, if so, whose ideas they accurately reflect. On both counts, it appears that advertisements fail to accurately mirror a nation’s idea.
Indisputadey, advertisements inform us as a nation’s value, attitudes and priorities¬¬¬ what ideas are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sports-utility vehicles reflects a social concern more for safety and machismo than for energy conservation and frugality, while a plethora of ads for inexpensive online brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of social more, outlook or fashion is not an “idea”, it does not answer questions such as “why” and “how”.
Admittedly, public interest advertisements do present ideas held by particular segments of society, for example, those of environment and other public health interest groups. However, these ads constitutes a negligible percentages of all advertisements, and they do not necessarily reflect the majorities view. Consequently, to assert that advertisements reflect a nation’s ideas distorts reality. In truth, they mirror only the business and product ideas of companies whose goods and products are advertised and the creative ideas of the advertising firms. Moreover, advertisements look very much the same in all countries, Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.
In sum, the few true ideas we might see in advertisements are those f only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.
Advertisements as reflections of nation’s ideas
IN order to determine whether advertisements reflect a nation’s ideas, it is necessary to determine whether advertisements presents real ideas at all and, if so, whose ideas they accurately reflect. On both counts, it appears that advertisements fail to accurately mirror a nation’s idea.
Indisputadey, advertisements inform us as a nation’s value, attitudes and priorities¬¬¬ what ideas are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sports-utility vehicles reflects a social concern more for safety and machismo than for energy conservation and frugality, while a plethora of ads for inexpensive online brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of social more, outlook or fashion is not an “idea”, it does not answer questions such as “why” and “how”.
Admittedly, public interest advertisements do present ideas held by particular segments of society, for example, those of environment and other public health interest groups. However, these ads constitutes a negligible percentages of all advertisements, and they do not necessarily reflect the majorities view. Consequently, to assert that advertisements reflect a nation’s ideas distorts reality. In truth, they mirror only the business and product ideas of companies whose goods and products are advertised and the creative ideas of the advertising firms. Moreover, advertisements look very much the same in all countries, Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.
In sum, the few true ideas we might see in advertisements are those f only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.
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