Prompt: “To counter the competition from private courier services, the government should reduce the pricing of speed post service. Also the government should bear the cost of insurance on courier packages as high insurance cost have been a major deterrent in attracting customer. These measures will undoubtedly prove successful since the volume of revenue generated will increase.”[/color]
Essay Format
The argument claims that in order to be more competitive from the courier servicing company, the government should reduce the pricing of the speed post service . Stated in such a s way the argument is generalised statement and is inconclusive of the the data, supporting the hypothesis, tends to manipulate the facts in a distorted way and is a leap of faith reasoning without clear outcomes. However, the argument could have been presented in a much simpler and improvised way with relevant fact or datas supporting the hypothesis.
First the author suggest that government should be more competitive to the private courier fraternity by reducing its price. This is a merely wrong supposition and no concrete evidence has been presented on this fact. Had by reducing only price people would have won the business competition, then things would be different. However to be competitive in business price is only a small factor. The author should have focused on the volumes, revenues, accessibility in comparison to the private courier services or at least the customer feedbacks. Without discussion on such large extent, the assumption of the author in premise is merely desirous thought.
Second, the author also suggest that insurance cost being a major hindrance in attracting customers, the government should bear it. Again, this is a really bad suggestion by the author. Insurance is the service being offered by anyone for mental peace. Moreover, the insurance cost do not add up the cost humongously and plays in 5 to 10% percent bracket. So the author could have suggested better something as fair customer services or discounts or end to end solution or even may be free pickup and delivery of the same. These small tits and bits attract customers much more than pricing index alone. These are the factors where private courier agencies have been winning a bid. So the suggestion to attract the customers should be very gluing to stay in business unless which the reasonings are baseless.
Finally, the major flaw in the suggestion is that author should have discussed the volume of business, fair control over the price of speed post, end to end solutions or may be even discounts to certain age groups(senior citizens or children or transgenders). Merely reducing price of speed post services or bearing insurance cost of packages will not attract customers.
In conclusion, the argument is flawed for above reasons and is unconvincing as it fails to address the proper reason of staying and winning in the postal business. The author should present the nuances and try to mitigate the winning reasons of private courier agency. Unless the facts are clear and stated properly, it would be unwise to pass on the judgement and so the argument remains unsubstantiated and open to discussion.