MS Marketing, Corporate Communications, and Advertising

Question

Specialized Marketing Degree Programs

Applicants can choose from a diverse array of specialized masters degrees in related to marketing and the corporate image. Some of these programs are offered through business schools and allow students to sample the MBA offerings. Others are offered in Journalism schools or the Communications department.

Georgia/Terry
MMR
One year focused on marketing research

https://www.terry.uga.edu/mmr/program/

Northwestern/Medill School of Journalism
Integrated Marketing

https://www.medill.northwestern.edu/medi ... index.html

Rochester/Simon
MSBA- Marketing
One year
Coursework can transfer to MBA program

https://www.simon.rochester.edu/programs ... rs_ms.aspx

Temple/Fox
MS Marketing
Offers 3 Tracks

https://www.sbm.temple.edu/mbams/curricu ... eting.html

Texas A&M
no work experience requirement

https://maysbschool.tamu.edu/mktg/MS/Mktg_MS.html

Manchester
MSc Marketing

https://www.mbs.ac.uk/programmes/taught- ... keting.htm

ESeraph · Answer

NYU has a master program in its continuing school

coss200 · Answer

I would like to know the difference b/w Ms Marketing and MBA...is the primary difference in salary and promotion? Pls do let me know.

Thanks
Ross

anazao · Answer

hi ross- 

what i've heard/researched is that MBA and MS marketing are the flip side of each other.

MBA curriculum is breadth while MS marketing is depth.

MBA is a general management curriculum with a handful of marketing electives. MS marketing is a marketing curriculum with a handful of management (so you'd take finance, op, stats, org behav in this kind of program too).

i have a friend who graduated last dec from northwestern's IMC program (integrated marketing communications) and has her dream job thru omnicom's MBA rotational program. she is currently working a few months' stint in shanghai. of course, i should mention that her bachelor's is in finance.

pay is very good and of course varies according to your previous work exp. training is great. i visited IMC and the dean said that there are some folks at, say, kellogg who - if they knew about IMC - might find

anazao · Answer

might find that IMC (or a master's in marketing elsewhere) fits their career interests better.

all the alumni i have spoken to say the decision btw MBA vs. master's depends on what you want.

MS Marketing, Corporate Communications, and Advertising

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