Thanks so much Jon!! really appreciate your honest evaluation.
Just want to add a few details, would love to hear your inputs.
Reason to leave Corporate Job - Lay Off!! yes, because of the demonetisation drive which the Indian government had in 2016, the company that i was working for lost a significant amount of business revenue. My department was dissolved & I along with my colleague & supervisor were laid off. Up untill then I was in a mid managerial role leading a team of 6 business analyts (my best job role till date from pov of leadership).
Post lay off, the industry still being in a slump, i did a bit of soul searching (post a road trip across rural India) & made a decision to start on my own. Since i had been involved in the fitness industry (competing/coaching) using it as a part time stream of revenue throughout my career in coporate, It came as a natural way forward for me to expand my existing part time venture to a full time venture. The decision was partly out of necessity (needed a steady income generator in the months following lay off) & partly due to passion.
To give you a brief idea of my business, it involves Online coaching(major portion of business), Personal training/Injury rehab, Kick boxing/Taekwondo coaching(mostly to kids) & Bodybuilding contest prep. You can use the analogy of any Self employed business owner (GMAT tutor/boutique admission consultant/CA/Artist/etc.) to understand the nature of business.
I had been doing Diets/Workout Plans for my colleagues & supervisors, while i was working in coporate, often times for free. I eventually converted most of these clients to paid clients, while further expanding by getting in touch with all my previous colleagues & university classmates (most in their mid 30's & unhealthy, who were very well aware of my university level powerlifting wins). I had a great response & the business took off good.
Next i extensively used Social media (Facebook & Instagram) to reach to a lot of the younger clientele, specific to bodybuilding/fitness. Since i had been featured in a fitness magazine as well won numerous local bodybuilding shows, also in addition to the growing popularity of fitness & in general to look good (thanks to Bollywood/media), acquiring clients for Online coaching wasn't that hard.
I also collaborated with local dieticians/chiropractors/health clubs, which further has helped in gaining clients, especially the HNI clients (Named brand owners/indutrialists), whom i exclusively stick to Personal training/Injury rehab. Also referral plays a huge part, as a good word of mouth helped build my credibility.
To sum it up, the business is doing quite well, it keeps me busy with daily client trainings & on weekends with weekly online checkins. The only limitation is the number of hours I can physically put in or i am willing to put in.
Now the question is why leave all of this & why MBA now?
As i already mentioned i am 38, right now, although still in great shape & easily pass off as a 20 something year old, thanks to years of training & good diet (no alcohol/smoking). However, Fitness is still a young man's game, it is a very "looks" oriented field, dare i say a glamourous field, similar on the lines of cosmetic/makeup industry. Eventually father time will take over & it will become a hard sell, as young bucks would easily replace me. Even though knowledge & experience matter, but my philosphy is leading by example.
The motto of my business has always been customised/tailored service, which is the main reason for me to not launch my own website & give out a cookie cutter service, which is one size fits all. I only work with a limited clients at a time, so that i can gaurantee results to them. This approach is what has built my credibilty.
As much as i love fitness, i equally love to be a part of an organisation, particularly the Consumer Electronics Industry. I have been limited in my exposure to international markets/consumers in Consumer electronics, even though i worked for the top companies in the Industry (e.g. Samsung, etc.). I would love to work in the European or Canadian market, which is picking up great pace in fitness related products. As you rightly pointed out, that fitness related gadgets (fitbit) will be a right direction, it absolutely is & is my aim. Not limiting myself to just that but also branch out in health & wellnes related home applicances (air purifiers, etc.) & digital products related to fitness. I anticipate a huge surge of fitness related products, in the coming years, as the awareness of fitness & liftsytle related ailments increases. My goal is to eventually work in a leadership position for a firm, marketing & selling consumer electronics/health gadgets. I also plan/hope to stay in the fitness business through part time online coaching as long as I can.
I think my experience & stories will be valuable to any MBA class that i join, hopefully i will be able to convince the adcoms about that.
Assuming the adcoms buy my story, how much of a detriment do you think will AGE play in downgrading my chances?
Also, is it worth while to look at 1 year MBA options in the US (MSx, etc.)? although not really keen on Exec MBA, primarily since most do not support Visa & job placements. Eventually i want to settle in Canada or Europe, an EMBA will not be a great option to achieve that.
Definitely agree that i have to improve my GMAT score.