One of the biggest mistakes I see candidates to HBS (and Stanford for that matter) make is underestimate the difference between evaluation and selection in the MBA admissions process. They focus too much on their statistics and forget that even a monster GMAT never helps a candidate differentiates themselves.
The single most important thing you need to start doing right now if you are applying to H/S is consider what your story of leadership and impact is. You need four stories weaving through your application - stories of leadership, accomplishment, challenge, and growth.
In order to uncover these stories, you need to look inward. You need to ask yourself questions. Here is a suggested starter list:
When in life have you been the saddest and the most joyful?One HBS
MBA admit famously wrote an easy about the four times she cried at work. It was a humble, very human story about woes and joy. There’s a lesson for you in her success story.
Who shaped you?Way too often as candidates start thinking about their brand, they mostly think about themselves. But the people who made you who you are or influenced you may be a critical part of your MBA application story.
How does the story end?A mentor who happened to be a former Bain partner and twice a CEO once shockingly asked me to write my own obituary as an exercise. Starting with the ending is a legit question that brings out your mission in life.
What has been the most generous thing you’ve ever done?The key here is to be brutally honest. What was it? Keep it real. Don’t answer what you think the ad com might love.
What books have you read more than once?There is a lot to learn about yourself from the readings that inspired or entertained you.
What is your biggest regret?This is pretty straightforward. It may never need to make its way into your MBA application. It’s just good to know.
What is your biggest hope?Whatever it might be, it probably has a link in some way to why you want to get an MBA. But don’t answer through the link lens yet.
So get going. Keep digging. The answers to these questions will flow into the four essential stories every candidate applying to business school will need to create. These four stories are narratives about leadership, accomplishment, challenge, and growth.
Every top tier MBA program looks for these qualities and asks for them in various parts of the business school application. They may be “disguised” under different names but they invariably fall into one of these categories. If you do the work to build a bank of examples that collectively amount to a track record in each one of your categories, you will have a source to tap when you tackle any MBA admissions stage – answering the MBA application questions, writing your MBA admissions essays, refining your career goals, acing the MBA admissions interview, and even choosing the best fit MBA program for you when admissions offers arrive in your inbox.
Here, you can find examples how successful candidates did this in the past.