Upon entering business school this fall, I will have ~4 years of experience working at a boutique market research firm that focuses on the wireless and video game industries. I am looking at getting into the Competitive Intelligence field post-MBA, which falls under the Marketing umbrella. I would say I'm also pretty open to product marketing positions as well. I like market research and the tech/mobile sector, but would like to make decisions within industry rather than evaluate it from the outside. Ideally, I would like to land a job at a "tech" company such as Samsung USA, Google's Motorola division or at Amazon and would prefer to stay on the West Coast. I am getting a $40K fellowship at Anderson and unsure about any $$ from Michigan (waiting on a packet to come in the mail soon with details, but my sense is that if there weren't any details in the email / call from admissions, chances are I received no fin aid).
Although I can find all sorts of reasons to go one way or the other, I am leaning toward UCLA at the moment ($$, location preference, Easton Tech Leadership program). I don't want to muddle the topic any more at this stage or find things to split hairs over, as I would like to hear some thoughts on whether there's something glaring that I could be overlooking (i.e. does the fact that various publications consistently rank Ross higher matter at this point? What if Ross gave me the same amount or more in fin aid?)
I appreciate any and all feedback. Thanks for your time and I hope this discussion helps anyone who finds themselves in a similar position. Cheers!