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alysaliu
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TutelageXMentor
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MBAGuide
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alysaliu

Software engineering is one of the most crowded applicant pools for ISB, so you will have to be extremely strategic about how you present your work. How you frame the business value you created and the kind of professional you are trying to become will matter the most. How do you think about your industry? Whats your vision? If you tell me your goal is Product Management, then I would expect to see a completely different version of your work experience than if you were targeting consulting or engineering leadership. Instead of saying that you developed features or handled support, I would want to understand how you influenced the product roadmap based on feedback, or whether you identified unmet user needs and proposed features before anyone explicitly asked for them.

But if you were targeting consulting, I would expect you to speak much more about understanding ambiguous business problems, breaking them into structured workstreams, managing stakeholders across geographies, influencing senior client discussions, and driving adoption rather than simply delivering technology.

Even your family business experience can be positioned differently depending on your goals. Someone targeting retail strategy might highlight customer behaviour, merchandising decisions, inventory optimisation, unit economics, or franchise operations. Someone targeting product roles may instead focus on understanding customer pain points, experimentation, and improving the end-user experience.
This is why I always tell applicants that the goals should come first. Only after you know where you are trying to go can you decide which parts of your past deserve the spotlight. Build that narrative well, so your profile becomes significantly more interesting than just another software engineer applying to ISB.

Best wishes
Aanchal Sahni (INSEAD MBA alumna, former INSEAD MBA admissions interviewer)
Founder, MBAGuideConsulting
LinkedIn: https://www.linkedin.com/in/aanchal-sahni-83b00819/ |WEBSITE: https://mbaguideconsulting.com/| Message(WA): +91 9971200927| email- [email protected]­

alysaliu
Hello,

Academic Background:
10th: 85.4% (CBSE)
12th: 9.34 CGPA
BTech: 8.67 CGPA

I am a B.Tech graduate in Computer Science Engineering from a Tier 2/3 university in India.

I currently have 2 years of work experience as a Software Engineer at a leading multinational IT services company. My role involves handling new feature developments (max time spent here), application support and maintenance and licensing-related activities.

I directly interact with clients and business stakeholders from a global engineering, architecture, and consulting company based in Denmark and the United States, gathering requirements, delivering technology solutions, and conducting product demonstrations for senior client stakeholders as part of each release cycle.

I have received the highest performance rating (A) in all appraisal cycles so far.

Also I have been involved in my family's branded retail franchise business since my teenage years and gained hands-on experience in store operations, customer interactions, and coordination with the franchisor on inventory, finance processes, and marketing activities.

I also used to paint as a hobby. I made a significant contribution to an art exhibition conducted at my school and was also part of a city art exhibition.

I would appreciate your evaluation of my profile and areas for improvement and required GMAT FE score to get into ISB.
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The combination of IT services delivery, direct client-facing work with a global engineering firm, and a real operational thread in a family retail business is more layered than the typical services-IT applicant ISB sees, but the question is whether the application surfaces that layering or flattens it.

•⁠ ⁠The client-facing dimension matters more than the feature development work: ISB adcom will screen your profile against the services-IT pool first, and what separates candidates there is demonstrated ownership and impact, so the Denmark-US stakeholder interactions and release-cycle demos need to be translated into concrete business outcomes, not just described as responsibilities.
•⁠ ⁠Two years is on the lighter end for ISB, where the median sits closer to four to five years; the family business involvement is genuinely useful here, not as a hobby but as evidence of parallel leadership and commercial thinking that adds years of effective experience in substance if not in title.
•⁠ ⁠Your CGPA from a Tier 2/3 institution will be read in context, but ISB does weigh academic rigor, and a Focus score above 665 to 670 starts moving you into a safer zone; below 645 on Focus, the academic narrative needs active reinforcement through the essays.
•⁠ ⁠The painting background is thin as written unless there is a story about what it taught you or how it connects to how you think.

Start today by writing three sentences on the single most complex problem a client brought you that you resolved without escalation. That sentence is the spine of your profile.

Hope this helps. Feel free to come back with more queries as needed. Contact us directly - submit a query here.

alysaliu
Hello,

Academic Background:
10th: 85.4% (CBSE)
12th: 9.34 CGPA
BTech: 8.67 CGPA

I am a B.Tech graduate in Computer Science Engineering from a Tier 2/3 university in India.

I currently have 2 years of work experience as a Software Engineer at a leading multinational IT services company. My role involves handling new feature developments (max time spent here), application support and maintenance and licensing-related activities.

I directly interact with clients and business stakeholders from a global engineering, architecture, and consulting company based in Denmark and the United States, gathering requirements, delivering technology solutions, and conducting product demonstrations for senior client stakeholders as part of each release cycle.

I have received the highest performance rating (A) in all appraisal cycles so far.

Also I have been involved in my family's branded retail franchise business since my teenage years and gained hands-on experience in store operations, customer interactions, and coordination with the franchisor on inventory, finance processes, and marketing activities.

I also used to paint as a hobby. I made a significant contribution to an art exhibition conducted at my school and was also part of a city art exhibition.

I would appreciate your evaluation of my profile and areas for improvement and required GMAT FE score to get into ISB.
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