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11 Oct 2018, 21:22
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E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
71% (01:37) correct
29%
(02:03)
wrong
based on 125
sessions
History
Date
Time
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Not Attempted Yet
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
(A)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
(B)There is a significant difference between the visitors to customer conversion ratios for the two channels.
(C)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
(D)Currently, very few other cosmetic companies advertise in Cosmetico.
(E)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
(A)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
(B)There is a significant difference between the visitors to customer conversion ratios for the two channels.
(C)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
(D)Currently, very few other cosmetic companies advertise in Cosmetico.
(E)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
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12 Oct 2018, 17:50
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sony1000 -- Think about the exact reason for the plan. The plan exists to increase revenue. Because of that, there needs to be some link between what's happening in the answer choice and revenue. (A) ends up being wrong not because the reviews could be bad but because no direct link is established between reviews and increasing profits.
Compare that with the correct answer, (E). It references "A factor leading to repeat business" as part of its answer -- they make the link between customer satisfaction from google being higher and what that means for the company's profits, which is why it works.
Compare that with the correct answer, (E). It references "A factor leading to repeat business" as part of its answer -- they make the link between customer satisfaction from google being higher and what that means for the company's profits, which is why it works.
