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linau1982
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i wud have gone for A as well i.e only 1 ... but it seems that 2 might make some sense here esp because of "attention span has been shortened "...

3 is totally out of scope (as we are talking about the effects of television on political campaign )
so C
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2 premises
Because of shortened television trained attention spans, candidates must use 30-60sec slogans
Because television costly, candidates spent most of the time fundraising, rather then addressing issues

Conclusion
Preeminence of TV in modern campaigns has produced several deleterious effects to democratic system

This sounds like an inference question so we have to derive an answer from the info provided

I and II are provided in the premises

C for me
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I believe we will find that the OA is A. The passage says that TV causes viewers to have a short attention span, but it does NOT relate this to whether they can absorb "complex" ideas. In fact, it never even says that today's political issues are complex. All that it says in relation to attention span is that this short attention span does not allow politicians to EXPRESS anything but "mere slogans embellished with emotionally evocative imagery". It doesn't say whether or not the viewers CAN absorb complex ideas if they choose to be less impatient.
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Okay.
I is definitely in and III is definitely out. At first I chose C (which is an OA), but... II says influence of television on the ability of viewers to absorb complex ideas, lets refer back to the stem because the attention span of television-trained audience has been artificially shortened, etc. .
Who said that viewer can not absorb complex ideas presented in a short summary, which fits in the viewer's "attention span". Ability to absorb complex ideas depends more one one's mental capacity, than on the lengh of presentation. One lacking common sense can wach c-span all day long and still won't get it. Moreover, if presentation is concise and clear viewers will absorb it. Timing is secondary.
I thought that C was a trap.
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E should be the correct answer. The last line says "...rather than delving deep into the issues.....". This means, today's issues are complex that cannot be encapsulated in a 30-60 second summaries. Also, since the audience has developed "short attention span", it will be difficult to provide complex ideas.
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scthakur
E should be the correct answer. The last line says "...rather than delving deep into the issues.....". This means, today's issues are complex that cannot be encapsulated in a 30-60 second summaries. Also, since the audience has developed "short attention span", it will be difficult to provide complex ideas.

IMO, delving deep into the issues means going into more detail. I don't believe that more detail is the same as "complex issues".
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somerandomguy
scthakur
E should be the correct answer. The last line says "...rather than delving deep into the issues.....". This means, today's issues are complex that cannot be encapsulated in a 30-60 second summaries. Also, since the audience has developed "short attention span", it will be difficult to provide complex ideas.

IMO, delving deep into the issues means going into more detail. I don't believe that more detail is the same as "complex issues".

Exactly.

>>Because the attention span of television-trained audiences has been >> artificially shortened
clearly implies (II) is true

I think C should be the correct answer.
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"attention span of television-trained audiences has been artificially shortened"- Will go with (C).
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Can anyone comment on this?

linau1982
Okay.
I is definitely in and III is definitely out. At first I chose C (which is an OA), but... II says influence of television on the ability of viewers to absorb complex ideas, lets refer back to the stem because the attention span of television-trained audience has been artificially shortened, etc. .
Who said that viewer can not absorb complex ideas presented in a short summary, which fits in the viewer's "attention span". Ability to absorb complex ideas depends more one one's mental capacity, than on the lengh of presentation. One lacking common sense can wach c-span all day long and still won't get it. Moreover, if presentation is concise and clear viewers will absorb it. Timing is secondary.
I thought that C was a trap.



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