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Dropdown 1: Occasional buyers
Dropdown 2: New customers
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Difficulty:
45%
(medium)
Question Stats:
73%
(01:53)
correct 27%
(02:15)
wrong
based on 112
sessions
History
Date
Time
Result
Not Attempted Yet
The graph shows how customers’ previously stated roast preferences relate to their next coffee purchase. Each line represents one customer group and shows, for each stated roast preference, the probability that the customer’s next purchase matched that preference. For each customer group, less than 5% of customers had previously stated a preference for a very dark roast.
Select from each drop-down menu the option that creates the most accurate statement based on the information provided.
are least likely overall to purchase a roast that matches their previously stated preference.
The probability of purchasing a roast that matches the previously stated preference varies the least across roast preferences for .
The graph shows how customers’ previously stated roast preferences relate to their next coffee purchase. Each line represents one customer group and shows, for each stated roast preference, the probability that the customer’s next purchase matched that preference. For each customer group, less than 5% of customers had previously stated a preference for a very dark roast.
Select from each drop-down menu the option that creates the most accurate statement based on the information provided.
are least likely overall to purchase a roast that matches their previously stated preference.
The probability of purchasing a roast that matches the previously stated preference varies the least across roast preferences for .
Official Solution:
Drop-down 1:
Across the first five roast-preference levels, Occasional buyers have the lowest probability of purchasing a roast that matches their previously stated preference.
At “Very dark,” Subscription members have the lowest probability. However, less than 5% of customers in each group had previously stated a preference for a very dark roast, so that point applies to only a very small share of customers.
Therefore, overall, Occasional buyers are least likely to purchase according to their previously stated preference.
Drop-down 2:
The line for New customers stays within a single narrow horizontal band, roughly from 0.60 to 0.65, across all six roast preferences.
Each of the other three groups varies much more. In fact, each of their lines spans at least three 0.10 intervals on the vertical axis.
Therefore, the probability varies the least across roast preferences for New customers.
Correct answer: Drop-down 1: "Occasional buyers" Drop-down 2: "New customers"
Occasional Buyers and New Customers. Former is tricky because interpretation of this line "For each customer group, less than 5% of customers had previously stated a preference for a very dark roast" can be easily missed
Could you please explain how that makes a difference?
muskang2000
Occasional Buyers and New Customers. Former is tricky because interpretation of this line "For each customer group, less than 5% of customers had previously stated a preference for a very dark roast" can be easily missed
Hey that's because without that line, my answer would be "subscription". See:
Subscription members have 0.08 for "Very dark." But we're told: For each group, less than 5% had stated "Very dark." So that 0.08 applies to a tiny fraction of subscription members. It shouldn't dominate their overall likelihood
agil31
Could you please explain how that makes a difference?
Even without that information, doesn't the general visual representation that meets the eye give the correct answer?
muskang2000
Hey that's because without that line, my answer would be "subscription". See:
Subscription members have 0.08 for "Very dark." But we're told: For each group, less than 5% had stated "Very dark." So that 0.08 applies to a tiny fraction of subscription members. It shouldn't dominate their overall likelihood
I agree. Visually, Occasional buyers do appear least likely, but “overall” requires considering the weighting of each preference. The <5% information is what lets us definitively rule out the low 0.08 for Subscription members driving their overall rate down. Or maybe I read too much into it
agil31
Even without that information, doesn't the general visual representation that meets the eye give the correct answer?