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Product Amerasia Complete School Package
Working with Nicole Lai from Amerasia was the BEST decision I could've made! With Nicole's help, I am headed to my dream school (think H/S/W).
I interviewed multiple firms (Stacy Blackman, MBA Missions, Tyler Cromney, and Amerasia). The application process is extremely personal, and I wanted a coach I could trust. I shared a personal story with everyone I interviewed; while some consultants I spoke to did not even acknowledge the story, Nicole not only gave me advice on how to potentially frame that for business school, but also shared her own experience and advice. She really took an interest in understanding my experiences and helping me showcase who I am. Because of that, selecting Nicole was an easy choice!
Here are some of my favorite things about working with Nicole:
She is very responsive. I can't stress how important this is, especially when I was cutting uncomfortably close to a few deadlines and needed very speedy feedback to move forward. Nicole was really aware of that and made sure I received the all updates and feedback I needed.
She really pushed me to develop MY OWN story. From the beginning, she was most interested in finding out who I am as a person and tailored her advice towards my experiences and goals. We went through multiple brainstorming sessions to talk about what mattered to me, my goals, my experience, etc. These discussions not only helped me find the right message for applications, but also enable me to better understand myself.
Also, she always pushed me to challenge myself and elevate my application package. Multiple times, when I thought my essays were done, Nicole came back with extra ideas and feedback on how to further clarify my message and make me stand out. When we were done, the final products were exponentially better than the initial ones!
She is extremely knowledgeable about schools. At first, I did not realize how much this matters, but more and more I realized that each school does have its own DNA. Nicole helped me navigate the top MBA programs and tailor my responses to each school.
She is a FANTASTIC coach and did MUCH MORE than just editing essays to help me succeed. The application process is very nerve -racking. Nicole took the time to keep me confident during even the toughest parts of the application process/her busiest times. Through coaching me, Nicole became one of my biggest advocates/supporters.
Overall, working with Nicole was an EXCELLENT experience and I HIGHLY RECOEMMEND her to anyone considering a consultant!
I would say to stay away from Nicole Lai from my personal experience. She does not have industry experience outside of CPG. Also, she has this I CAN PLAN document, a template that gets you to document your resume and STAR stories but unfortunately she was not able to provide critical feedback as she was not familiar with my industry. When working with a consultant, I believe it is important they understand your industry and your contribution/role in it.
Nicole Lai is a very disingenuous person. She talks well & is polished but does not have the experience to back it up. Please be wary before you write her a check to help out with your MBA applications. This was a sunk cost on my end where I lost close to $4,000.
I'm the OP and just saw these comments. I cannot speak to everyone's application journey and it's a pity to see folks having different experience. From my own perspective, I stand by my original review of Nicole that she was instrumental in helping me get into the top school. And for background: I was not in CPG and did not go into CPG after bschool either.
For what's it's worth for people reading: it is truly important to do your own interview of the coaches to see what works for you. Nicole was the right coach for me and provided the guidance I needed to get into my dream school, and I will keep on thanking her for it. Every applicant is different and may require different styles of coaching - only you know what's right. Take the free interviews to get to know your consultant, and pretty quickly you can get a sense of if something will work.
Good luck to all!
Thank you, like I mentioned the lack of sincerity does not come through early on when trying to assess fit during the initial phone consultation. As stated above, you have to do your own interviews & it is partially my fault that I lost my money with her. However, in a public forum, I believe it is important for others to hear other opinions as well and be in a position to make up their minds.