A quick glance at INSEAD: INSEAD currently ranks in second place in Businessweek’s full-time global MBA rankings and in sixth place according to The Financial Times (2013).
Key facts:
• Average age – 29 years old
• Average years work experience – 5 years
• Average GMAT score – 702
• Total number of students – 1024 students
Previous work experience:
• Corporate sectors – 46%
• Consulting – 25%
• Finance – 23%
• Public sector/non-profit – 6%
INSEAD Academics Related to Marketing/Consumer Products
INSEAD’s 10-month program is divided into five 8-week periods. In the first, second, and third periods, students take core courses. In the third, fourth, and fifth periods, students take electives (Note: The third period is a combination of both core and elective courses). Students can begin the program in January or September, but only the January intake offers a break for students to enjoy an internship.
Core Courses in Period 1
• Financial Accounting
• Organisational Behaviour 1
• Financial Markets and Valuation
• Prices and Markets
• Uncertainty, Data and Judgment
• Business Ethics
Core Courses in Period 2
• Corporate Financial Policy
• Marketing Management
• Organisational Behaviour 2
• Managerial Accounting
• Process and Operations management
• Strategy
• Business Ethics
Core Courses in Period 3
• International Political Analysis
• Macroeconomics in the Global Economy
(See core course descriptions here.)
Marketing Elective Course Offerings
• Advertising and Social Media Strategy
• Digital and Social Media Marketing (a week-long field trip to New York City)
• Distribution Channels and Sales Force
• Pharmaceutical Marketing Strategy
You can read more about the teaching and learning methods at INSEAD here and about INSEAD’s Marketing Research Seminar Series here.
INSEAD Marketing Research Centers
• INSEAD Social Science Research Centre (ISSRC)
• Wendel International Centre for Family Enterprise
• Centre for Decision Making and Risk Analysis (CDMRA)
Clubs for INSEAD Marketing Students
• INSEAD Consumer and Luxury Goods
• INSEAD High Tech & Telecom Club
Marketing Hiring Stats at INSEAD
2012 marketing function:
9% of the class secures marketing positions after graduation
18% of those who entered the corporate sector hold marketing/sales roles
Top Marketing-Related Employers in 2012 / # of hires:
• Google / 18
• Amazon / 14
• Samsung / 11
• Shell / 11
• Siemens / 11
• BP Group / 10
• Apple / 8
• L’Oréal / 8
• Microsoft / 5
• Abbott / 4
• Cargill / 4
• Deutsche Post DHL / 4
• Hilti Corporation / 4
• Dong Energy / 3
• GE / 3
• GlaxoSmithKline / 3
• Johnson & Johnson / 3
• Syngenta / 3
2012 Internship Statistics
| Industry | # of Interns | Weekly Salary Range (€) |
| Consumer/Luxury Goods | 11 | 700 – 4,800 |
| Media/Entertainment | 5 | 600 – 2,200 |
| Travel/Leisure Services | 7 | 400-5,100 |
Please see our INSEAD B-School Zone for more information on how Accepted.com can help you get accepted.
Accepted.com ~ Helping You Write Your Best
Accepted.com's experienced admissions consultants can help you create the most impressive application possible with comprehensive packages, or provide targeted assistance from picking perfect programs to designing a dazzling resume, constructing engaging essays, or preparing for intense interviews…and more! Accepted.com has guided thousands of applicants to acceptances at top MBA programs since 1994 – we know what works and what doesn't, so contact us to get started now!
This article originally appeared on the Accepted Admissions Consulting Blog, the official blog of Accepted.com.
