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Couldn't agree more -- the "why" is more important than the "what" for your career goals. You have to communicate why you want to do what you want to do, and make them believe that you will be successful in pursuing that path. If you have skills that would already apply to either field, that's a bonus. Then you'll have to say what skills/expertise you need to develop through the specific MBA program you're applying to. If you haven't done your research, you could come off as naive about your odds based on what your current background is.

Good luck!
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