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A new café intends to open and offer to its patrons unusual beverages

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A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 02:52
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A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.

Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?

(A) Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.

(B) The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.

(C) If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.

(D) After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.

(E) Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.

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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 03:50
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Analysis of the argument:
->A new café-open unusual beverages served in an unusual atmosphere.

-> Before construction-secured funding based on the quality of its beverages from potential investors.

-> After intensive tests conducted were not to know customer's preference, but whether customers liked descriptions of the café's atmosphere.

We need to resolve the paradox as to why such tests were conducted.

A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.
INCORRECT. Firstly, We are not talking about doubtfulness of managers on beverages and secondly, the café already had funding from the investors beforehand.

B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.
INCORRECT. How does it matter what customer remembers about the designs now or later. Doesn't resolves the issue.

C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.
INCORRECT. The success of a business is generally enjoyed by the investors. This sentence no way resolves the issue as to why such tests were conducted to know café's atmosphere fron customer. Out of scope.

D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.✔
CORRECT. Once the café is opened up, they can change the beverages as and when they want as customers can give their reviews (or any other reason) but once an adjustments are constructed, it would be difficult to change later on so it is better to know it directly from the customers beforehand.

E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.
INCORRECT. Customers can give their opinion on what they like or not. But their preference on a beverage never explains why the café intended to know.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 04:34
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Premise: A new café is opening soon but before starting any construction, funding is secured based on beverage quality which its potential investors hopefully liked. The café also tested its customers. But café tested its customers based on their taste they gave to the descriptions of café’s atmosphere i.e. whether they like it or not.
Question asks why the café did so to conduct test with customers. i.e. which following options explains best the situation.

A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling. – WRONG. It that has been the case the investors would have never invested. So this is irrelevant.

B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ. – WRONG. Customer was given only one design not more than that to test which one they liked and which one not. It was about one design about which customers gave their like/dislike vote.

C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café. – WRONG. This is true in real world but it does not explain why Café did a test differently for its customers/patrons.

D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere. – CORRECT. Adjustments in beverage might not cost that much as compared to adjustments to location's unusual atmosphere which as per argument seems to be of utopian importance to café. Café would definitely avert such a situation where any adjustments in location’s atmosphere pop up.

E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular. – WRONG. If customers are able to predict the beverages does it hold that café would stick with the same - no!! Ideally the café should but here it’s not the case at all. So why did the café tested customers’ likes/dislikes of café’s atmosphere.?? This option does not explain.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 06:01
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IMO D is the answer.
Because it gives the reason why the cafe tested the new atmosphere rather than the beverages.


A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.

Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?

D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 08:40
A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.

Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?

A. Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.

This is relevant for the investors, but not relevant to the new café's approach to conducting tests with potential customers. OUT

B. The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.

The new café's approach to conducting tests with potential customers focussed on whether they liked descriptions of the café's atmosphere rather than on whether they liked the beverages. This seems relevant so keep it. But D is better and more relevant. OUT

C. If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.

The new café's approach to conducting tests with potential customers focussed on whether they liked descriptions of the café's atmosphere rather than on whether they liked the beverages. This statement is concerned with commercial benefits. Seems irrelevant. OUT

D. After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.

The new café's approach to conducting tests with potential customers focussed on whether they liked descriptions of the café's atmosphere rather than on whether they liked the beverages.
This is correct since it provides reason for the new café's approach to conducting tests focussing on the café's atmosphere.

E. Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.

This is irrelevant to new café's approach to conducting test. OUT

IMO D
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 08:58
I go with option D

Argument says
1. New cafe is about to get started --> unusual beverages & unusual atmosphere
2. So cafe people are conducting tests to both investors and customers
3. cafe people conducted tests to potential customers , But it only questioned whether they like the cafe's atmosphere description and are least bothered about beverages feedback.
Now the question, why are cafe people not bothered about beverages feedback and only concerned about atmosphere feedback.

Option A: It is infact critisizing the way the tests are conducted. So out of league.
Option B: It weakens the testing method, saying anyways customers can't envision future atmosphere, then no point conducting tests on feedbakc to atmosphere
Option C: We are not concerned about commercial benefits. Out of scope.
Option D: This option explains clearly the motive behind the testing. Since the beverages can be modified any day, but atmosphere can't be changed, so it is more importatnt to get feedback for atmosphere rather than on beverages
Option E: The argument talks about whether customers liked beverages or not. But this option talks about predicting popular beverage. Irrelevant.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 12:09
A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.

The statement says that cafe has already got approval on beverages by investor but it needs approval on café's atmosphere

Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?

(A) Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.

(B) The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.

(C) If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.

(D) After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.This choice covers the scenario where it will be difficult to change the interiors wheasr beverage an be changed as per deman

(E) Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 28 Aug 2019, 18:15
Firstly, the test was performed prior to the construction of a cafe.
Cafe served quality beverage to potential investors but it tested potential customers for their liking of the cafe's atmosphe.
Most probably, cafe needs money at first and that money is provided by investors, not by customers.
A is along the logic and correct.
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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 29 Aug 2019, 00:20
We are to find an answer choice, if true that best accounts for the cafe’s approach to to conducting survey with potential customers.

From the conclusion, we know that the cafe tested whether the potential customers like the description of the cafe’s atmosphere and not the beverages.

A is irrelevant because it talks about a justification for the cafe’s approach to convincing potential investors for funding. We need an option that links to approach used to evaluate the buy in from customers.

B is incorrect. If potential customers cannot envision how initial designs for the atmosphere will differ from the later designs, then there is no point in testing the atmosphere on the customers, since a design that gets buy in now can be changed and customers won’t notice.

C is irrelevant since it provides an information that is out of scope.

E is does not offer a justification for the testing the atmosphere of the cafe on customers. If they are unable to tell individually, which beverage will be more popular, testing a variety on a larger sample space will provide enough data to to the cafe owners to know which will be more popular.

D is the correct answer in my opinion. If it is true that adjustments can be made to the beverages after they start operations but adjustments cannot be easily made to the atmosphere after commencement of operations, then it is key to get buy in of the potential customers for the atmosphere before it is set up for business.

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Re: A new café intends to open and offer to its patrons unusual beverages  [#permalink]

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New post 29 Aug 2019, 00:57
Bunuel wrote:

Competition Mode Question



A new café intends to open and offer to its patrons unusual beverages served in an unusual atmosphere. Prior to beginning construction on its location, it had already secured funding based on the quality of its beverages, which it served to potential investors. But when it conducted intensive tests to gauge the interest of potential customers, it tested not whether they liked the beverages, but whether they liked descriptions of the café's atmosphere.

Which of the following, if true, best accounts for the new café's approach to conducting tests with potential customers?

(A) Investors are unlikely to invest substantial amounts of capital in a café whose own managers are skeptical about the commercial prospects of the beverages they are selling.

(B) The potential customers are not likely to be able to envision how initial designs of the café and later designs of the atmosphere might differ.

(C) If a new café succeeds, the commercial benefits will accrue largely to the investors, not to the patrons, of the café.

(D) After opening its first location, the café will easily be able to make adjustments to the unusual beverages, but it will not be able to make adjustments to the location's unusual atmosphere.

(E) Potential customers are unlikely to be able to predict which of the beverages at the café will be the most popular.


Official Explanation



Reading the question: in our initial approach, we might look first at the question stem. It specifically asks about the café's approach to testing with potential customers. The central issue is why they tested not the beverages but they did test the atmosphere. Evidently 1) the beverage does not need testing. And 2) the atmosphere needs testing. An explanation will touch on both points. And, definitely, the atmosphere needs testing more than the beverages do. That would be the ideal; a comparison of atmosphere and beverages establishing that atmosphere in more in need of testing. We can use that as our filter.

Applying the filter: Choice (A) doesn't involve a comparison of beverage and atmosphere, so we hold it in contempt. Choice (A) is out. Choice (B) is awkwardly phrased, comparing a café with its atmosphere, but it doesn't compare directly or indirectly with the beverages. Choice (B) is out. (C) is quite immaterial to the comparison; out. (D) is brilliant because it actually compares the beverages and the atmosphere. (D) is in. (E) does not involve a comparison. (E) is also nonsensical because customers don't have to make this prediction; the café owners are doing the "gauging," per the prompt.

The correct answer is (D).
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Re: A new café intends to open and offer to its patrons unusual beverages   [#permalink] 29 Aug 2019, 00:57
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