A popular online music streaming service has recently implemented

Question

A popular online music streaming service has recently implemented a policy to limit the number of times a user can skip songs within a one-hour period. The company's executives argue that this policy will encourage users to discover and listen to new music, rather than sticking to their familiar favorites. They believe that by doing so, the service will increase overall user engagement and satisfaction, leading to higher subscription retention rates. Critics, however, claim that the policy may frustrate users who are accustomed to skipping tracks freely, potentially leading to a decrease in user satisfaction and an increase in subscription cancellations.

Which of the following, if true, would most strengthen the executives' argument that the new policy will lead to higher subscription retention rates?

A) Users who discover new music are more likely to share their discoveries on social media, increasing the service's visibility and attracting new subscribers.

B) A survey of users indicated that the primary reason for skipping tracks was to avoid songs they already disliked, rather than to search for new music.

C) Competing music streaming services do not impose any restrictions on skipping tracks, allowing users unlimited skips.

D) Analysis of user behavior data showed that limited skipping leads to longer listening sessions on average, as users are more likely to let playlists play through.

E) The music streaming service plans to introduce a feature that allows users to indicate specific genres or artists they want to avoid, refining the service's music recommendations.

Gmat860sanskar · Answer

Goal:-

This question asks us to strengthen the argument that  will lead to higher subscription retention rates . So for that reason, we need to look out for that option which does this job.

A) Users who discover new music are more likely to share their discoveries on social media,   increasing the service's visibility and attracting new subscribers .

This option says that because of discovering new music, service will attract new subscribers. But our goal is to find reason that will improve subscription retention rates. That's why this option is incorrect.

D) Analysis of user behavior data showed that limited skipping leads to longer listening sessions on average, as users are more likely to let playlists play through.

This option exactly does required job. It says that by limiting skipping music leads to high subscription retention rates (Because subscribers will listen more music). That's why this option is correct.

dhruvshawarma · Answer

Please help with the OA / a better explanation here

A,B,C are clearly out of the picture here

For D 
Not clear how the avg length of a listening session will lead to more retention. Maybe the avg of a session is higher but the total unique sessions drop indicating a drop in retention

For E 
Provides another reason why retention may rise 
Can avoid certain artist which you would have rather skipped ! This should lead to longer listening sessions imo. 
No need to skip music as your recommendations get better

Posted from my mobile device

HarishD · Answer

E Can't be the answer, if you read the passage carefully.
  "The company's executives argue that this policy will encourage users to discover and listen to new music, rather than sticking to their familiar favorites. " 
Hence if E is implemented. The user will not be exposed to new kind of musics, one can avoid 99% (extreme case) of the music and just listen to 1 % songs after filtering.

D gives the reason why it is benficial to restirct the skip.

I hope it helps.

Shinigami_R · Answer

Can someone tell me why A is wrong and D is correct? Higher visibility could lead to higher subscriptions but how do longer listening sessions lead to retaining a subscription?

sayan640 · Answer

KarishmaB   MartyMurray  Is this question legit ?

MartyMurray · Answer

Not really. (D) doesn't make sense as a reason for increased retention. (E) might be a better answer, but it isn't great either.

tommychudw · Answer

I concur.

No reason to think that longer listening sessions on average won't frustrate listeners who are sticking through music they would have skipped, leading them to unsubscribe after having enough of that. People want to have the choice to skip sometimes regardless of how long they listen to music.

pk14y · Answer

Exactly why I chose E, I thought it ruled out the possibility of skipping artists they don't support or straight up dislike for other reasons than their music. Having unskippable tracks can achieve this and with this plan, but its still not a great answer regardless.

A popular online music streaming service has recently implemented

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A popular online music streaming service has recently implemented

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