Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Nov 1912:30 PM EST
-01:30 PM EST
Learn how Keshav, a Chartered Accountant, scored an impressive 705 on GMAT in just 30 days with GMATWhiz's expert guidance. In this video, he shares preparation tips and strategies that worked for him, including the mock, time management, and more
Nov 2007:30 AM PST
-08:30 AM PST
Learn what truly sets the UC Riverside MBA apart and how it helps in your professional growth
Nov 2001:30 PM EST
-02:30 PM IST
Learn how Kamakshi achieved a GMAT 675 with an impressive 96th %ile in Data Insights. Discover the unique methods and exam strategies that helped her excel in DI along with other sections for a balanced and high score.
Nov 2211:00 AM IST
-01:00 PM IST
Do RC/MSR passages scare you? e-GMAT is conducting a masterclass to help you learn – Learn effective reading strategies Tackle difficult RC & MSR with confidence Excel in timed test environment- Nov 23
11:00 AM IST
-01:00 PM IST
Attend this free GMAT Algebra Webinar and learn how to master the most challenging Inequalities and Absolute Value problems with ease. 
Nov 2407:00 PM PST
-08:00 PM PST
Full-length FE mock with insightful analytics, weakness diagnosis, and video explanations!
Nov 2510:00 AM EST
-11:00 AM EST
Prefer video-based learning? The Target Test Prep OnDemand course is a one-of-a-kind video masterclass featuring 400 hours of lecture-style teaching by Scott Woodbury-Stewart, founder of Target Test Prep and one of the most accomplished GMAT instructors.
04 Nov 2025, 00:33
Kudos
Bookmarks
A
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
75% (01:53) correct
25%
(02:08)
wrong
based on 134
sessions
History
Date
Time
Result
Not Attempted Yet
A wide variety of methods for marketing products and brands exists. Statistics show that where traditional media fail to do so, Internet marketing campaigns can produce staggering results and require the allocation of much smaller funds, in general. An advantage of such a campaign is the advertiser's ability to observe its progression and to frequently manipulate certain parameters until an optimal configuration is attained. Although previously expected, a decrease in the prices of television and print advertising has not materialized as of yet.
In the argument, the two portions in boldface play which of the following roles?
(A) The first is a generalization made about the cost of Internet advertising; the second is a beneficial capability offered by this form of marketing.
(B) The first is an assumption which is likely to be true; the second is an advantage of the employment of internet marketing.
(C) The first is a rule that can be applied to any company wishing to advertise online; the second is an ability enjoyed by such a company.
(D) The first is a fact supporting a method of marketing; the second is a fact that weighs against the same method.
(E) The first is a positive statement about most online advertising campaigns; the second is an inconvenience created by such campaigns.
In the argument, the two portions in boldface play which of the following roles?
(A) The first is a generalization made about the cost of Internet advertising; the second is a beneficial capability offered by this form of marketing.
(B) The first is an assumption which is likely to be true; the second is an advantage of the employment of internet marketing.
(C) The first is a rule that can be applied to any company wishing to advertise online; the second is an ability enjoyed by such a company.
(D) The first is a fact supporting a method of marketing; the second is a fact that weighs against the same method.
(E) The first is a positive statement about most online advertising campaigns; the second is an inconvenience created by such campaigns.
04 Nov 2025, 11:48
Kudos
Bookmarks
The correct answer is (A).
Here's the simple breakdown:
Think of the author as trying to "sell" you on Internet marketing.
* First Boldface: The author makes a key point: internet marketing is cheaper. But notice how they add "in general"? That's a small but crucial hedge. It means this isn't a 100% solid rule, but it's a general trend.
* Second Boldface: Then, the author adds another perk. They literally say, "An advantage is..." and then describe this cool feature (the second boldface) where you can watch your ad campaign and "manipulate" it (tweak it) as it's happening.
So, to sum up:
* BF1: A general statement about a positive thing (low cost).
* BF2: A different positive thing, which is an ability or feature.
Why (A) is the right choice:
(A) The first is a generalization made about the cost of Internet advertising; the second is a beneficial capability offered by this form of marketing.
* "generalization made about the cost": This is perfect. BF1 is about the "smaller funds" (cost), and the "in general" makes it a "generalization."
* "beneficial capability": This is also perfect. The passage calls BF2 "An advantage" (so it's "beneficial"), and it describes an "ability" to observe and manipulate (which is a "capability").
This one just fits like a glove.
Why the other choices are wrong (and what the traps are):
* (B) ...an assumption...: This is a classic trap. BF1 isn't an assumption; the author says it's based on "Statistics." That makes it a finding or a fact, not just something they're guessing.
* (C) ...a rule that can be applied to any company...: This is too strong. That "in general" in BF1 specifically tells us it's not a hard "rule" that applies to "any company." (A)'s "generalization" is much more accurate.
* (D) ...a fact that weighs against the same method.: The second part is just plain wrong. The passage explicitly says BF2 is "An advantage," so it supports the method, it doesn't "weigh against" it.
* (E) ...an inconvenience...: Same problem as (D). The second part is wrong. The ability to tweak your ad campaign is a good thing (an advantage), not an "inconvenience."
Here's the simple breakdown:
Think of the author as trying to "sell" you on Internet marketing.
* First Boldface: The author makes a key point: internet marketing is cheaper. But notice how they add "in general"? That's a small but crucial hedge. It means this isn't a 100% solid rule, but it's a general trend.
* Second Boldface: Then, the author adds another perk. They literally say, "An advantage is..." and then describe this cool feature (the second boldface) where you can watch your ad campaign and "manipulate" it (tweak it) as it's happening.
So, to sum up:
* BF1: A general statement about a positive thing (low cost).
* BF2: A different positive thing, which is an ability or feature.
Why (A) is the right choice:
(A) The first is a generalization made about the cost of Internet advertising; the second is a beneficial capability offered by this form of marketing.
* "generalization made about the cost": This is perfect. BF1 is about the "smaller funds" (cost), and the "in general" makes it a "generalization."
* "beneficial capability": This is also perfect. The passage calls BF2 "An advantage" (so it's "beneficial"), and it describes an "ability" to observe and manipulate (which is a "capability").
This one just fits like a glove.
Why the other choices are wrong (and what the traps are):
* (B) ...an assumption...: This is a classic trap. BF1 isn't an assumption; the author says it's based on "Statistics." That makes it a finding or a fact, not just something they're guessing.
* (C) ...a rule that can be applied to any company...: This is too strong. That "in general" in BF1 specifically tells us it's not a hard "rule" that applies to "any company." (A)'s "generalization" is much more accurate.
* (D) ...a fact that weighs against the same method.: The second part is just plain wrong. The passage explicitly says BF2 is "An advantage," so it supports the method, it doesn't "weigh against" it.
* (E) ...an inconvenience...: Same problem as (D). The second part is wrong. The ability to tweak your ad campaign is a good thing (an advantage), not an "inconvenience."
Bunuel
Moderators:
188 posts
