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Advertiser: The revenue that newspapers and magazines earn

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Senior Manager
Joined: 12 Mar 2006
Posts: 363

Kudos [?]: 75 [0], given: 3

Schools: Kellogg School of Management

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04 Jun 2006, 08:31
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0% (00:00) correct 0% (00:00) wrong based on 1 sessions

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Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
Which of the following best describes how the consumer counters the advertiserâ€™s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiserâ€™s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiserâ€™s conclusion is based
(C) By offering an interpretation of the advertiserâ€™s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiserâ€™s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

Kudos [?]: 75 [0], given: 3

SVP
Joined: 30 Mar 2006
Posts: 1728

Kudos [?]: 98 [0], given: 0

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05 Jun 2006, 04:27
Between C and A will go with A

Kudos [?]: 98 [0], given: 0

GMAT Club Legend
Joined: 07 Jul 2004
Posts: 5034

Kudos [?]: 438 [0], given: 0

Location: Singapore

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05 Jun 2006, 06:58
A looks good. In effect, it summarises the argument made by the consumer. By alleging something that (advertisers pass along advertising costs to us through the higher prices they charge for their products), if true (the consumer agrues this is true), would weaken the plausibility of the advertiser's conclusion (onsumers benefit economically from advertising)

Kudos [?]: 438 [0], given: 0

Manager
Joined: 22 May 2006
Posts: 176

Kudos [?]: 8 [0], given: 0

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05 Jun 2006, 08:37
I'll go with a.

Kudos [?]: 8 [0], given: 0

05 Jun 2006, 08:37
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