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# Advertiser: The revenue that newspapers and magazines earn

Author Message
Director
Joined: 09 Aug 2006
Posts: 521

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21 May 2007, 08:46
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(N/A)

Question Stats:

100% (01:49) correct 0% (00:00) wrong based on 5 sessions

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Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

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Intern
Joined: 11 Sep 2006
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21 May 2007, 09:06
It is C

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Senior Manager
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21 May 2007, 11:18
E

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Manager
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21 May 2007, 11:25
E for me.

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Manager
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21 May 2007, 13:23
B. What is oA?

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Manager
Joined: 17 May 2007
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21 May 2007, 13:27
A.

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Manager
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21 May 2007, 22:46
For (C)

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Director
Joined: 29 Jul 2006
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22 May 2007, 11:06
I think its A...the consumer diretly attacks the advertisers assumption.

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CEO
Joined: 29 Mar 2007
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23 May 2007, 09:39
Im for A too. I narrowed it down to A and C. I heard somewhere that if two answers are very close as with A and C, then they both are wrong???

OA please and explanation if possible

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VP
Joined: 22 Oct 2006
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23 May 2007, 13:48
I think is C,

A is wrong because it doesnt state how the author specifically counters the argument. C says that he talks about a contradiction which is how he weakens the argument.

Therefore C is the better answer.

E is wrong because both viewpoints concern economics so economics is the total scope

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Director
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23 May 2007, 16:01
It should be 'B'
Consumer questions the factual statement given by advertiser.

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Intern
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23 May 2007, 16:11
I think "B" is the correct answer.

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Intern
Joined: 19 May 2007
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23 May 2007, 16:19
A

Should be A because consumer is getting some facts and trying to
evaluate and weaken the advertiser claim w.r.t these facts.

not B - Consumer is not questioning the truth of the advertiser's claim.
He infact accepts it. He is viewing this claim in conjunction with some other facts and trying to weaken the advertiser's claim.

not C - Again, Consumer is not re-intrepreting advertisers statement.
He is dealing with two separate premises.

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Manager
Joined: 07 May 2007
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23 May 2007, 22:03
I go with A,

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VP
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24 May 2007, 07:17
B is wrong because he is not questioning the statement which his conclusion his based, he is questioning his conclusion based on the statement

This is the statement the conclusion is based on. He is not disagreeing with this.

The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible.

im still with C

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VP
Joined: 22 Oct 2006
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25 May 2007, 07:13
OA?

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Manager
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25 May 2007, 07:50
It must be A.

Because A correctly explain that if the statement is true it will weaken the plausability of advertiser's argument.

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Manager
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26 May 2007, 11:36
Its down to C or A for me. C and A are almost saying the same thing here...
I like C better. If the consumer's interpetation is accurate, then the advertiser's statement isn't necessarily true... its like a zero sum game....

BUT... now that I think about it C refers to the opening statement... not conclulsion. his opening statement says nothing about consumers benefiting economically from advertising so scractch C.

It's A. A talks about the conclusion. C does not.

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Senior Manager
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26 May 2007, 22:36
So many opinions!

Amit, could you please post the official answer if you have it?

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Manager
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28 May 2007, 18:24
A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

I believe it is A, because that is the only answer in which the consumer is challenging the advertiser's conclusion, that advertising is economically advantageous for the consumer. The consumer doesn't challenge the statement on which that conclusion is based, so it can't be B or C. And the consumer also restricts his argument to economic effects, so it can't be E. D is irrelevant - there is no accusation of bias.

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28 May 2007, 18:24

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