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# Advertiser: The revenue that newspapers and magazines earn

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Manager
Joined: 22 Jun 2008
Posts: 104
Schools: Darden School of Business (Class of 2012)

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04 Aug 2008, 10:32
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Question Stats:

0% (00:00) correct 0% (00:00) wrong based on 0 sessions

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Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
Which of the following best describes how the consumer counters the advertiser’s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic
VP
Joined: 17 Jun 2008
Posts: 1373

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04 Aug 2008, 11:57
lordw wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
Which of the following best describes how the consumer counters the advertiser’s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion -> this is correct => customer is actually bringing a point which he didnt disclose till now
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based -> this is incorrect since consumer agrees to advertiser's opening statement but not the conclution
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it -> nopes this is incorrect .Iterpretation is not changed
(D) By pointing out that the advertiser’s point of view is biased -> this is incorrect and the point of view is not biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic -> nopes this is OOS and is not discussed

IMO A
_________________

cheers
Its Now Or Never

Director
Joined: 12 Jul 2008
Posts: 514
Schools: Wharton

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04 Aug 2008, 12:10
lordw wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
Which of the following best describes how the consumer counters the advertiser’s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

C for me.
Retired Moderator
Joined: 18 Jul 2008
Posts: 959

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04 Aug 2008, 14:37
C for me.
Manager
Joined: 09 Jul 2007
Posts: 245

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04 Aug 2008, 15:09
IMO A. As the consumer, contradits the advertiser's conclusion. not the opening statement(I am not sure what the author means by the opening statement , but guess he tries to mean the premise of the argument ..)
Senior Manager
Joined: 06 Apr 2008
Posts: 428

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04 Aug 2008, 20:52
lordw wrote:
Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.
Which of the following best describes how the consumer counters the advertiser’s argument?
(A) By alleging something that, if true, would weaken the plausibility of the advertiser’s conclusion
(B) By questioning the truth of the purportedly factual statement on which the advertiser’s conclusion is based
(C) By offering an interpretation of the advertiser’s opening statement that, if accurate, shows that there is an implicit contradiction in it
(D) By pointing out that the advertiser’s point of view is biased
(E) By arguing that the advertiser too narrowly restricts the discussion to the effects of advertising that are economic

IMO A)
Intern
Joined: 07 Feb 2008
Posts: 47

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04 Aug 2008, 22:58
A.

Cheers,
Tijji.
Intern
Joined: 01 Aug 2008
Posts: 39

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04 Aug 2008, 23:54
I think A is correct
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# Advertiser: The revenue that newspapers and magazines earn

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