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# Advertising in Radio has been relatively stable

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Princeton Review Representative
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07 Aug 2013, 13:31
8
2
Question 1
00:00

based on 149 sessions

71% (03:14) correct 29% (03:21) wrong

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Question 2
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based on 146 sessions

29% (01:49) correct 71% (01:17) wrong

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Question 3
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based on 143 sessions

85% (00:33) correct 15% (00:43) wrong

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Question 4
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based on 137 sessions

88% (00:36) correct 12% (00:55) wrong

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For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers. This commonly used advertising type, featuring a trusted personality endorsing a product of service, will not be heard by the listeners who choose to listen on internet radio. Thus, advertisers have to consider the benefits of producing these types of ads in the new environment.

RightSpot and similar agencies are working to turn a nascent field into a viable business that benefits advertisers of any size. They expect the percentage of internet radio listeners to increase from 24 percent of listeners in 2006 to 50 percent in 2010. This increase will further add to the necessity for radio advertisers to change methodologies. Those that embrace the changes will certainly see positive results.

The Primary purpose of the article is to

A) Demonstrate why radio ads featuring an on-air personality are no longer effective.
B) Suggest that radio advertisers use RightSpot to craft new advertising strategies geared toward internet radio.
C) Describe changes in radio formats and their effect on radio advertisers
D) Describe how radio advertising has remained relatively stable for the past 30 years.
E) Describe the ways in which Right Spot and similar agencies are turning a nascent field into a viable business.

The author implies that all of the following are changes internet radio is causing in the industry EXCEPT

A) Advertisements featuring radio personalities must are always removed because there is no arrangement to pay for the rights of on-air talent.
B) Radio ads from 30 years ago are similar to those aired today
C) Internet radio allows advertisers to use demographics to focus their advertisements on their target audience.
D) The percentage of internet radio listeners is expected to more than double from 2006 to 2010
E) Internet radio does not contain all of the same advertisements that are in the same non-internet broadcast.

According to the article, RightSpot believes internet radio provides new opportunities for
A) On-Air personalities
B) Internet radio companies
C) Small local businesses

The tone of the author towards advertising opportunities in internet radio can best be described as
A) Distrustful
B) Frustrated
C) Enthusiastic
D) Disinterested
E) Fervent

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07 Aug 2013, 17:02
I appreciate your effort for posting this RC.

Nice and Interesting stuff.

easy to undersatnd.

questions were preety straightforward.

reading time : 0348 overall time :0739

expecting some more RCs from You(fresh meat)

regards
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08 Aug 2013, 19:50

C, A, C, C.

Hope to see the OA.
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10 Aug 2013, 10:53
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.
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10 Aug 2013, 20:01
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.
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11 Aug 2013, 09:34
2
roopika2990 wrote:
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.

Because "often have to be done" is not the same with "MUST be done". The fist means in most cases, while the second one means always. This kind of trap is quite often used in GMAT.
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11 Aug 2013, 15:16
1
Dmitriy wrote:
roopika2990 wrote:
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.

Because "often have to be done" is not the same with "MUST be done". The fist means in most cases, while the second one means always. This kind of trap is quite often used in GMAT.

Exactly - watch for the difference in language. The passage says that it is often removed but the answer choice says it must be removed. The adding of extreme language is a trap.
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12 Aug 2013, 09:16
1
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.
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15 Aug 2013, 08:39
Dmitriy wrote:
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.

But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain
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16 Aug 2013, 03:14
therock99 wrote:
Dmitriy wrote:
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.

But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain

I second this as well... B is the lesser of two evils but i do believe the chances of finding such ambiguity in the answer choices on GMAT is very unlikely.
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12 Mar 2014, 10:21
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15 Mar 2014, 15:50
But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain
[/quote]

I second this as well... B is the lesser of two evils but i do believe the chances of finding such ambiguity in the answer choices on GMAT is very unlikely.[/quote]

I have similar feeling. i went with B and it seems like the right answer
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06 Jul 2014, 13:02
11:32 min.
All correct. Passage was quite straightforward, but I spent much time on grasping every word.
It can be solved within 6-9min.
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18 Mar 2015, 02:53
Hi

1.C
2.A
3.C
4.C

Easy passage enjoyed doing the questions.
Time 6:56
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21 Mar 2015, 08:59
Weird questions. Answered 2 incorrectly.
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23 Oct 2016, 19:01
I chose E for question 1. Can some one explain me why C is better? since the answer of primary purpose question should not be that much general, i picked E.

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24 Oct 2016, 12:43
Nice passage. Done in 6 mins 50 secs
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26 Jul 2018, 07:12
All questions correct in 8:30 mins
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27 Jul 2018, 03:19
For question number 2, even though A is an extreme statement, B is not stated as a change that internet radio is causing. I marked B. Still do not understand why A is correct. Can anyone please explain?
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27 Jul 2018, 22:37
1
urvashis09 wrote:
For question number 2, even though A is an extreme statement, B is not stated as a change that internet radio is causing. I marked B. Still do not understand why A is correct. Can anyone please explain?

Hello urvashis09

The statement B says that "Radio ads from 30 years ago are similar to those aired today" and following is what I understand from the passage.

The internet radio has already started in the past. It is not something that is going to start in the future or starting now. Since the internet radio has already started and the author says that radio ad's today are similar to those 30 years ago, I think the internet radio has a role in keeping these ads similar. This eliminates option B.

Does this make sense ?
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Re: Advertising in Radio has been relatively stable &nbs [#permalink] 27 Jul 2018, 22:37

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# Advertising in Radio has been relatively stable

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