Check GMAT Club Decision Tracker for the Latest School Decision Releases https://gmatclub.com/AppTrack

 It is currently 28 May 2017, 17:02

### GMAT Club Daily Prep

#### Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

# Events & Promotions

###### Events & Promotions in June
Open Detailed Calendar

Author Message
TAGS:

### Hide Tags

Princeton Review Representative
Joined: 17 Jun 2013
Posts: 161
Followers: 147

Kudos [?]: 348 [8] , given: 0

### Show Tags

07 Aug 2013, 14:31
8
KUDOS
Expert's post
1
This post was
BOOKMARKED
Question 1
00:00

Question Stats:

80% (02:57) correct 20% (01:58) wrong based on 44

### HideShow timer Statistics

Question 2
00:00

Question Stats:

27% (02:06) correct 73% (01:11) wrong based on 44

### HideShow timer Statistics

Question 3
00:00

Question Stats:

79% (01:26) correct 21% (00:16) wrong based on 43

### HideShow timer Statistics

Question 4
00:00

Question Stats:

88% (02:39) correct 12% (00:41) wrong based on 42

### HideShow timer Statistics

For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers. This commonly used advertising type, featuring a trusted personality endorsing a product of service, will not be heard by the listeners who choose to listen on internet radio. Thus, advertisers have to consider the benefits of producing these types of ads in the new environment.

RightSpot and similar agencies are working to turn a nascent field into a viable business that benefits advertisers of any size. They expect the percentage of internet radio listeners to increase from 24 percent of listeners in 2006 to 50 percent in 2010. This increase will further add to the necessity for radio advertisers to change methodologies. Those that embrace the changes will certainly see positive results.

The Primary purpose of the article is to

A) Demonstrate why radio ads featuring an on-air personality are no longer effective.
D) Describe how radio advertising has remained relatively stable for the past 30 years.
E) Describe the ways in which Right Spot and similar agencies are turning a nascent field into a viable business.

[Reveal] Spoiler:
C

The author implies that all of the following are changes internet radio is causing in the industry EXCEPT

A) Advertisements featuring radio personalities must are always removed because there is no arrangement to pay for the rights of on-air talent.
B) Radio ads from 30 years ago are similar to those aired today
D) The percentage of internet radio listeners is expected to more than double from 2006 to 2010

[Reveal] Spoiler:
A

According to the article, RightSpot believes internet radio provides new opportunities for
A) On-Air personalities

[Reveal] Spoiler:
C

The tone of the author towards advertising opportunities in internet radio can best be described as
A) Distrustful
B) Frustrated
C) Enthusiastic
D) Disinterested
E) Fervent

[Reveal] Spoiler:
C

[Reveal] Spoiler: Question #1 OA
[Reveal] Spoiler: Question #2 OA
[Reveal] Spoiler: Question #3 OA
[Reveal] Spoiler: Question #4 OA

_________________

Special offer! Save $250 on GMAT Ultimate Classroom, GMAT Small Group Instruction, or GMAT Liveonline when you use the promo code GCVERBAL250. Or, save$150 on GMAT Self-Prep when you use the code GCVERBAL150. Enroll at www.princetonreview.com

If you have any questions
New!
Director
Joined: 14 Dec 2012
Posts: 832
Location: India
Concentration: General Management, Operations
GMAT 1: 700 Q50 V34
GPA: 3.6
Followers: 64

Kudos [?]: 1403 [0], given: 197

### Show Tags

07 Aug 2013, 18:02
I appreciate your effort for posting this RC.

Nice and Interesting stuff.

easy to undersatnd.

questions were preety straightforward.

reading time : 0348 overall time :0739

expecting some more RCs from You(fresh meat)

regards
_________________

When you want to succeed as bad as you want to breathe ...then you will be successfull....

GIVE VALUE TO OFFICIAL QUESTIONS...

learn AWA writing techniques while watching video : http://www.gmatprepnow.com/module/gmat-analytical-writing-assessment

Intern
Joined: 27 Jun 2013
Posts: 25
Location: Russian Federation
GMAT 1: 620 Q50 V27
GMAT 2: 730 Q50 V39
Followers: 0

Kudos [?]: 60 [0], given: 29

### Show Tags

08 Aug 2013, 20:50

C, A, C, C.

Hope to see the OA.
Manager
Joined: 21 Aug 2012
Posts: 201
Concentration: General Management, Operations
Schools: HBS '19 (S)
GMAT 1: 740 Q49 V42
Followers: 0

Kudos [?]: 38 [0], given: 349

### Show Tags

10 Aug 2013, 11:53
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.
Intern
Joined: 26 Sep 2012
Posts: 18
Location: United States
GMAT Date: 06-27-2014
GPA: 3.2
Followers: 0

Kudos [?]: 6 [0], given: 6

### Show Tags

10 Aug 2013, 21:01
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.
Intern
Joined: 27 Jun 2013
Posts: 25
Location: Russian Federation
GMAT 1: 620 Q50 V27
GMAT 2: 730 Q50 V39
Followers: 0

Kudos [?]: 60 [1] , given: 29

### Show Tags

11 Aug 2013, 10:34
1
KUDOS
roopika2990 wrote:
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.

Because "often have to be done" is not the same with "MUST be done". The fist means in most cases, while the second one means always. This kind of trap is quite often used in GMAT.
Princeton Review Representative
Joined: 17 Jun 2013
Posts: 161
Followers: 147

Kudos [?]: 348 [1] , given: 0

### Show Tags

11 Aug 2013, 16:16
1
KUDOS
Expert's post
Dmitriy wrote:
roopika2990 wrote:
Can you please explain why A for q2 ... it is clearly mentioned as a change here For instance, when radio stations stream their content onto the internet some ads must be stripped out for legal reasons. Advertisements featuring radio personalities often have to be removed because there is no arrangement to pay for the rights of on-air talent, writers and producers.

Because "often have to be done" is not the same with "MUST be done". The fist means in most cases, while the second one means always. This kind of trap is quite often used in GMAT.

Exactly - watch for the difference in language. The passage says that it is often removed but the answer choice says it must be removed. The adding of extreme language is a trap.
_________________

Special offer! Save $250 on GMAT Ultimate Classroom, GMAT Small Group Instruction, or GMAT Liveonline when you use the promo code GCVERBAL250. Or, save$150 on GMAT Self-Prep when you use the code GCVERBAL150. Enroll at www.princetonreview.com

Intern
Joined: 27 Jun 2013
Posts: 25
Location: Russian Federation
GMAT 1: 620 Q50 V27
GMAT 2: 730 Q50 V39
Followers: 0

Kudos [?]: 60 [1] , given: 29

### Show Tags

12 Aug 2013, 10:16
1
KUDOS
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.
Current Student
Joined: 03 Jul 2013
Posts: 70
Location: India
Concentration: Operations, Strategy
GMAT 1: 720 Q50 V36
GMAT 2: 740 Q50 V40
GPA: 3.8
WE: Engineering (Hospitality and Tourism)
Followers: 2

Kudos [?]: 24 [0], given: 84

### Show Tags

15 Aug 2013, 09:39
Dmitriy wrote:
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.

But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain
Current Student
Joined: 24 Nov 2012
Posts: 176
Concentration: Sustainability, Entrepreneurship
GMAT 1: 770 Q50 V44
WE: Business Development (Internet and New Media)
Followers: 47

Kudos [?]: 316 [0], given: 73

### Show Tags

16 Aug 2013, 04:14
therock99 wrote:
Dmitriy wrote:
aryabhatta wrote:
All the others one were pretty easy, apart from q2. q2 says
The author implies that all of the following are changes internet radio is causing in the industry EXCEPT
Option B is not caused by internet radio.

As I understood the question we should eliminate all reasons that changed the industry. Fot instance, lets look on D. The growing number of users is not caused by the internet radio, but obviously it is the reason of changes. B plays the same role. The industry had not been changed and was outdated; therefore, it had to be changed for needs of the internet marketing.

In contrast, "A" gives us the reason not mentioned in the article. So A.

But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain

I second this as well... B is the lesser of two evils but i do believe the chances of finding such ambiguity in the answer choices on GMAT is very unlikely.
_________________

You've been walking the ocean's edge, holding up your robes to keep them dry. You must dive naked under, and deeper under, a thousand times deeper! - Rumi

http://www.manhattangmat.com/blog/index.php/author/cbermanmanhattanprep-com/ - This is worth its weight in gold

Economist GMAT Test - 730, Q50, V41 Aug 9th, 2013
Manhattan GMAT Test - 670, Q45, V36 Aug 11th, 2013
Manhattan GMAT Test - 680, Q47, V36 Aug 17th, 2013
GmatPrep CAT 1 - 770, Q50, V44 Aug 24th, 2013
Manhattan GMAT Test - 690, Q45, V39 Aug 30th, 2013
Manhattan GMAT Test - 710, Q48, V39 Sep 13th, 2013
GmatPrep CAT 2 - 740, Q49, V41 Oct 6th, 2013

GMAT - 770, Q50, V44, Oct 7th, 2013
My Debrief - http://gmatclub.com/forum/from-the-ashes-thou-shall-rise-770-q-50-v-44-awa-5-ir-162299.html#p1284542

MBA Section Director
Status: Back to work...
Affiliations: GMAT Club
Joined: 22 Feb 2012
Posts: 4324
Location: India
City: Pune
GMAT 1: 680 Q49 V34
GPA: 3.4
Followers: 441

Kudos [?]: 3190 [0], given: 2305

### Show Tags

12 Mar 2014, 11:21
Bumping for review and further discussion*.

*New project from GMAT Club!!! Check HERE
_________________
Intern
Joined: 04 Jan 2012
Posts: 43
Followers: 0

Kudos [?]: 5 [0], given: 11

### Show Tags

15 Mar 2014, 16:50
But doesnt the language mean that ...the changes internet radio are causing....
A may b extreme but is still relevant
B is something IR has no effect on
D may be thought of as ...the features are causing the viwershi to increase as in ..its the effect of the good things abt IR

B still seem the right answer may b i understood something incorectly lease explain
[/quote]

I second this as well... B is the lesser of two evils but i do believe the chances of finding such ambiguity in the answer choices on GMAT is very unlikely.[/quote]

I have similar feeling. i went with B and it seems like the right answer
Current Student
Status: Everyone is a leader. Just stop listening to others.
Joined: 22 Mar 2013
Posts: 960
Location: India
GPA: 3.51
WE: Information Technology (Computer Software)
Followers: 171

Kudos [?]: 1612 [0], given: 229

### Show Tags

06 Jul 2014, 14:02
11:32 min.
All correct. Passage was quite straightforward, but I spent much time on grasping every word.
It can be solved within 6-9min.
_________________

Piyush K
-----------------------
Our greatest weakness lies in giving up. The most certain way to succeed is to try just one more time. ― Thomas A. Edison
Don't forget to press--> Kudos
My Articles: 1. WOULD: when to use? | 2. All GMATPrep RCs (New)
Tip: Before exam a week earlier don't forget to exhaust all gmatprep problems specially for "sentence correction".

Manager
Status: A mind once opened never loses..!
Joined: 05 Mar 2015
Posts: 222
Location: India
MISSION : 800
WE: Design (Manufacturing)
Followers: 5

Kudos [?]: 100 [0], given: 259

### Show Tags

18 Mar 2015, 03:53
Hi

1.C
2.A
3.C
4.C

Easy passage enjoyed doing the questions.
Time 6:56
_________________

Thank you

+KUDOS

> I CAN, I WILL <

Chat Moderator
Joined: 19 Apr 2013
Posts: 701
Concentration: Strategy, Healthcare
Schools: Sloan '18 (A)
GMAT 1: 730 Q48 V41
GPA: 4
Followers: 14

Kudos [?]: 167 [0], given: 537

### Show Tags

21 Mar 2015, 09:59
_________________

If my post was helpful, press Kudos. If not, then just press Kudos !!!

Intern
Joined: 30 Jul 2016
Posts: 1
Followers: 0

Kudos [?]: 0 [0], given: 121

### Show Tags

23 Oct 2016, 20:01
I chose E for question 1. Can some one explain me why C is better? since the answer of primary purpose question should not be that much general, i picked E.

Intern
Joined: 24 Sep 2016
Posts: 40
Followers: 0

Kudos [?]: 6 [0], given: 23

### Show Tags

24 Oct 2016, 13:43
Nice passage. Done in 6 mins 50 secs
_________________

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”

Similar topics Replies Last post
Similar
Topics:
5 A major tenet of the neurosciences has been that all neurons 24 20 Apr 2015, 23:55
2 Although much has been written about the theological 4 09 Jul 2014, 02:27
Caffeine, the stimulant in coffee, has been called 0 15 Jan 2012, 04:36
Although much has been written about the theological 4 24 Aug 2015, 22:25
A major tenet of the neurosciences has been that 17 01 Nov 2013, 01:18
Display posts from previous: Sort by