When I first started the application process, a friend of mine highly recommended I buy
ApplicantLab. He got into Wharton, Kellogg, Stern, Columbia and was offered a full-ride to Cal so I was pretty convinced from the get go. Couple that with the price tag of
ApplicantLab (Only $350) and I was immediately sold. The whole application process is broken down into in-depth modules, videos and teachings that were instrumental in crafting my story and building my brand for MBA apps.
Maria (Founder) even does a great job of walking you through how to answer each school specific essay. She has an up-to-date repository of each Top 20 school and the essays they ask.
I ended up getting into all 4 schools I applied to and didn't have to pay ($$$$$) for private college admission counseling.
ApplicantLab is worth its weight in Gold!