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22 Feb 2020, 11:14
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Cause: Release of a viral video
Effect: Growth in sales and visibility for PeachPlay
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Difficulty:
35%
(medium)
Question Stats:
75% (01:57) correct
25%
(01:52)
wrong
based on 602
sessions
History
Date
Time
Result
Not Attempted Yet
Brand Manager: The decline in sales for MangoBerry apparel has various causes. One contributing factor is the rise of competitor PeachPlay, which has recently reduced its prices by 20%. PeachPlay previously received unwanted press from a consumer reports website due to a customer complaint. PeachPlay then incurred expenses to improve its public image surrounding this complaint. PeachPlay subsequently released a catchy video that went viral and boosted positive visibility for PeachPlay - units sold subsequently doubled.
Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.
Indicate in the table which cause-and-effect sequence would most likely, according to the brand manager, result in a decline in sales for MangoBerry. Make only two selections, one in each column.
| Cause | Effect | Statements |
| Lowering PeachPlay prices by 20% | ||
| Raising PeachPlay prices by 20% | ||
| Growth in sales and visibility for PeachPlay | ||
| Decline in sales and visibility for PeachPlay | ||
| Release of a viral video |
ShowHide Answer
Official Answer
Cause: Release of a viral video
Effect: Growth in sales and visibility for PeachPlay
22 Feb 2020, 11:45
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Cause is Release of a viral video,which gave positive visibility to Peach play
Effect is Growth in sales and visibility for Peach play
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Effect is Growth in sales and visibility for Peach play
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01 Dec 2020, 08:35
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According to the brand manager, the cause and effect relationship that would result in a decline in sales of Mangoberry are:
Cause: Release of a viral video by Peachplay.
Effect: Growth in sales and visibility for PeachPlay.
Cause: Release of a viral video by Peachplay.
Effect: Growth in sales and visibility for PeachPlay.
