By studying the television-viewing habits of a number
of average American households, a group of media
analysts has discovered that people are less likely to
switch channels during commercial breaks during
rebroadcasts than they are during premieres and new
episodes. The analysts have also found, however,
that viewers pay substantially less attention to the
broadcasts as a whole during rebroadcasts than they
do during first-run episodes and premieres.
Which of the following is an inference that can
properly be drawn from the passage above?
A)The success of a commercial may not depend
on whether the program during which it is
broadcast is a premiere or a rerun.
B)Commercials that are run during new episodes
and premieres are seen in their entirety more
often than not.
C)Advertisers would be wise to run their commercials
during rebroadcasts only
D)There is an implicit trade-off in viewer
response to first-run programs and
rebroadcasts.
E)It is not whether the program is old or new,
but whether it is interesting or not that
influences a viewer’s attention to the commercials
shown during the program.
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