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By studying the television-viewing habits of a number of average...

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Senior Manager
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Joined: 02 Mar 2017
Posts: 271
Location: India
Concentration: Finance, Marketing
By studying the television-viewing habits of a number of average... [#permalink]

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New post 24 Apr 2017, 01:00
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A
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D
E

Difficulty:

  95% (hard)

Question Stats:

40% (01:39) correct 60% (01:34) wrong based on 169 sessions

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By studying the television-viewing habits of a number
of average American households, a group of media
analysts has discovered that people are less likely to
switch channels during commercial breaks during
rebroadcasts than they are during premieres and new
episodes. The analysts have also found, however,
that viewers pay substantially less attention to the
broadcasts as a whole during rebroadcasts than they
do during first-run episodes and premieres.

Which of the following is an inference that can
properly be drawn from the passage above?

A)The success of a commercial may not depend
on whether the program during which it is
broadcast is a premiere or a rerun.

B)Commercials that are run during new episodes
and premieres are seen in their entirety more
often than not.

C)Advertisers would be wise to run their commercials
during rebroadcasts only

D)There is an implicit trade-off in viewer
response to first-run programs and
rebroadcasts.

E)It is not whether the program is old or new,
but whether it is interesting or not that
influences a viewer’s attention to the commercials
shown during the program.
[Reveal] Spoiler: OA

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Joined: 25 Jan 2016
Posts: 171
Location: India
Concentration: Finance, Entrepreneurship
Schools: Booth '19, Insead Sept'18, Rotman '19
GPA: 4
WE: Web Development (Computer Software)
Re: By studying the television-viewing habits of a number of average... [#permalink]

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New post 24 Apr 2017, 01:14
A)The success of a commercial may not depend
on whether the program during which it is
broadcast is a premiere or a rerun.

As it is given in the argument that people do not watch commercials when program during which it is broadcast is a premier or first time
and it is also given that people do not switch commercials in rerun of the program and people are less interested in viewing the second rerun so it is possible that they don't watch the commercials also in the second run.

A is correct
Manager
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Joined: 15 Jun 2016
Posts: 92
Re: By studying the television-viewing habits of a number of average... [#permalink]

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New post 05 Nov 2017, 01:10
Hello expert,

why answer is not option 'c' ?
For me, option 'a' is quite extreme as it talks about success of a commercial, how can we infer success of commercial form above mentioned paragraph?
Can somebody explain?
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Joined: 02 Oct 2016
Posts: 4
Re: By studying the television-viewing habits of a number of average... [#permalink]

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New post 15 Apr 2018, 00:23
Hello
Is Option D incorrect because "Viewer response to programs and rebroadcasts" is not the main point of the argument? The main point is the Viewer response to Ads.
Also, please explain why Option E is wrong? Is it because of the "interesting or not" phrase?
Thanks and Regards
Re: By studying the television-viewing habits of a number of average...   [#permalink] 15 Apr 2018, 00:23
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