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# By studying the television-viewing habits of a number of average...

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Senior Manager
Joined: 02 Mar 2017
Posts: 256
Location: India
Concentration: Finance, Marketing
By studying the television-viewing habits of a number of average...  [#permalink]

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24 Apr 2017, 01:00
3
00:00

Difficulty:

95% (hard)

Question Stats:

41% (02:12) correct 59% (02:17) wrong based on 308 sessions

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By studying the television-viewing habits of a number
of average American households, a group of media
analysts has discovered that people are less likely to
switch channels during commercial breaks during
rebroadcasts than they are during premieres and new
episodes. The analysts have also found, however,
that viewers pay substantially less attention to the
broadcasts as a whole during rebroadcasts than they
do during first-run episodes and premieres.

Which of the following is an inference that can
properly be drawn from the passage above?

A)The success of a commercial may not depend
on whether the program during which it is
broadcast is a premiere or a rerun.

B)Commercials that are run during new episodes
and premieres are seen in their entirety more
often than not.

C)Advertisers would be wise to run their commercials
during rebroadcasts only

D)There is an implicit trade-off in viewer
response to first-run programs and
rebroadcasts.

E)It is not whether the program is old or new,
but whether it is interesting or not that
influences a viewer’s attention to the commercials
shown during the program.

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Manager
Status: active
Joined: 25 Jan 2016
Posts: 127
Location: India
Concentration: Finance, Entrepreneurship
GPA: 4
WE: Web Development (Computer Software)
Re: By studying the television-viewing habits of a number of average...  [#permalink]

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24 Apr 2017, 01:14
2
A)The success of a commercial may not depend
on whether the program during which it is
broadcast is a premiere or a rerun.

As it is given in the argument that people do not watch commercials when program during which it is broadcast is a premier or first time
and it is also given that people do not switch commercials in rerun of the program and people are less interested in viewing the second rerun so it is possible that they don't watch the commercials also in the second run.

A is correct
Manager
Joined: 15 Jun 2016
Posts: 75
Re: By studying the television-viewing habits of a number of average...  [#permalink]

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05 Nov 2017, 01:10
Hello expert,

why answer is not option 'c' ?
For me, option 'a' is quite extreme as it talks about success of a commercial, how can we infer success of commercial form above mentioned paragraph?
Can somebody explain?
Intern
Joined: 02 Oct 2016
Posts: 8
Re: By studying the television-viewing habits of a number of average...  [#permalink]

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15 Apr 2018, 00:23
Hello
Is Option D incorrect because "Viewer response to programs and rebroadcasts" is not the main point of the argument? The main point is the Viewer response to Ads.
Also, please explain why Option E is wrong? Is it because of the "interesting or not" phrase?
Thanks and Regards
Intern
Joined: 01 Sep 2018
Posts: 35
GMAT 1: 710 Q48 V40
GPA: 3.5
WE: Information Technology (Insurance)
Re: By studying the television-viewing habits of a number of average...  [#permalink]

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27 Oct 2018, 11:38
1
A)The success of a commercial may not depend on whether the program during which it is broadcast is a premiere or a rerun.

The passage does talk about how the two types of programs (reruns vs new content) have different advantages. New content has people engaged more, but they are more likely to switch channels. Opposite for reruns. This does leave room for other factors to influence the success. LEAVE

B)Commercials that are run during new episodes and premieres are seen in their entirety more often than not.

This is not mentioned anywhere explicitly. OUT

C)Advertisers would be wise to run their commercials during rebroadcasts only

Ehh... passage doesn't say anything about this. OUT

D)There is an implicit trade-off in viewer response to first-run programs and rebroadcasts.

Sneaky one. I think this is out of scope, but I can see why some would say this is a good option. There is a trade off mentioned in the article, but viewer response was never mentioned. What even would be a viewer response? I have a lot of questions about this option, so I will check out E and then figure out if I still question it. LEAVE

E)It is not whether the program is old or new, but whether it is interesting or not that influences a viewer’s attention to the commercials shown during the program.

Interest was never mentioned. OUT

And we are left only with A and D. I think D is more out of scope. I still have a lot of questions about it, so I consider A a safer option. Answer A

Kudos if I helped!
Re: By studying the television-viewing habits of a number of average...   [#permalink] 27 Oct 2018, 11:38
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# By studying the television-viewing habits of a number of average...

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