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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
FROM LBS Current Students Blog: #LifeAtBusinessSchool – How to Start a Successful Business Part 4/4
1) How to Start an Unsuccessful Business

2) How to come up with a multi-million dollar idea

3) How to convert my great ideas into cash

4) How to Establish a Long Term Multi Million Dollar Business

Right, so you have read part 3 of this series “how to convert my great ideas into cash”, and have started getting some cash into your business and raised somewhere between £10K-£1m from your first big Venture capitalist investment. What’s next?

A few things:

  • Verify your product is exactly what your customers want and iterate if it isn’t. Ask your customers one question – would you implement this product in your organisation today/use this if it was free? If they reply “we will use it but right now we don’t have the staff to roll it out” or something along those lines, it means the product isn’t good enough and you’re not going to sell a single thing. It doesn’t matter whether you have £200k available for marketing or even £1m. No one will buy it.  (This is a very important point and will be discussed more in my next post)
  • Make sure you do this before you scale your company! If you don’t you will essentially have no clue whether people think the problem is big enough to spend money on solving it, and you would have pointlessly hired and wasted your investment money on a VP of Sales. The VP of Sales will definitely not meet his target when the product is shipped and get fired. The third time targets are missed the VP of marketing will get fired. When you miss the targets for the 4th time in a row the board will realise something went wrong in the company, and eventually you, the CEO, will get fired
  • Finally, make sure you have a VRI and focus on it – more on this below.
 

VRI – Valuable, Rare and Inimitable resource.

  • Valuable – it brings in loads of money/customers for your business
  • Rare- it is hard for a business to get
  • Inimitable – it cannot be copied or replicated by anyone else
 

For example, if you are a popular person at university and you know and have access to 100’s of university students, this in itself is a VRI. Think of how you might utilise this.  A friend of mine utilised his popularity at university to start GradLancer – a company that gives employers access to students. Building on this network of graduates and employers is key to GradLancer’s success.

Another great example of a VRI is described by London Business School Strategy Professor, Aharon Cohen Mohliver. He says, there were hundreds of apps that did exactly what Uber did when it entered the market. But now Uber is the market leader? Why? It’s a phone app like all the others isn’t it? What is it about Uber that the others cannot do?

The answer is Uber’s pricing algorithm. Uber has access to data and can process that data with an algorithm that no one else can match. None of the other apps have such a good pricing algorithm and it is difficult for them to make one without a huge investment both in physical and human capital.



 

This concludes the “How to Start a Successful Business” series (parts 1-4) which provides an overview of the steps you need to take to go from having a bunch of ideas to a successful business. Note, the series does not go into detail in how each of the steps should be performed – it just lists the steps and the decisions that need to be made and provides you with some food for thought.

However, my next series titled “The Epiphany” will touch on things in detail, describing the exact processes that must be taken from having an idea for a product, to getting it into a position where you can get some funding (£10K-£1m) from a VC and acquire enough capital to start a proper company with your own office. I will be talking about concepts from Steven Gary Blank’s award winning book “The four Steps to The Epiphany”.

I finish this series with a sentence Professor Michael Davies, (Technology Venture specialist at MIT and London Business School), started every single one of our lectures off with:

“Anyone who is interested in starting a new technology venture should read Four Steps to the Epiphany”.

I cannot stress how much this book will help you with starting a business. Watch out for my next post on it and follow me on social media:

Twitter: @umarahmed12

Instagram: @umarahmed122

Official Website: www.umarahmed.com

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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
FROM LBS Admissions Blog: Applications are now open for the May 2016 intake
We are pleased to let you know that applications for the EMBA-Global Americas and Europe May 2016 intake are now open. We operate a rolling admissions process, so the sooner you apply, the sooner you will receive a decision. EMBA-Global Americas & Europe Application Deadlines: Early Fall – September 22 Late Fall – November 17 Early Spring – […]

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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
FROM LBS Current Students Blog: The Midlife Crisis Miracle
Our biggest career choices hinge upon some key factors – money, interest, passion, security etc. Some more than others depending upon your own risk aversion, importance of work-life balance, ambition and so on. Whatever the motivation, the common outcome from an MBA is expected to be ‘change’ – accelerated change. “I’m doing my MBA to change nothing in my current circumstances” – said no one ever! If change is the goal, then the measurement of success surely has to be how far you move from your current state. But not every moment in life is ripe for change and an untimely MBA won’t pack the power of a knockout punch.

In my opinion there are three distinct stages at which an MBA makes sense. First, the full-time MBA when you’ve had a few years in consulting, banking or other professions and are eager to get ahead in the corporate world. And because they you no great obligations at this stage in life, the opportunity cost of losing two years’ pay is minimal. The second is when you’re trying to make a similar change, but are a bit further along in your career and life to give up your income. The Executive MBA students, typically with a few more years’ work experience, will juggle work, family and weekend classes to change their position, a team, a discipline or try out another organization.

The third stage, is when you’re an established mid-to-senior level executive with experience in leading teams and organizations with a proven track record. So the case for change at this level is not because you ‘need’ to, but because you ‘want’ to – perhaps because you want a new challenge or want something more stimulating than what you’re doing or perhaps you simply want to see what options are available. Whatever the reason, at this stage in life the single most driving factor is realizing your own potential and pushing the boundaries of your capabilities. Unexplored, this can lead to a midlife crisis.

Enter EMBA Global. When I started the course, I was doing quite well as a revenue strategist at Starwood Hotels & Resorts, but I decided it was time to look at possibilities ‘out there’. I loved the work I did but I also had begun to realize I could do better. So I naturally wanted to equip myself with the education and network to discover other options. Someone once said to me “An MBA is a lot of money to just keep your options open”.  No doubt the case, but the reward when you pick an option can be life-changing. And so I found myself on a plane to London to start the 20-month EMBA-Global journey.

I remember sitting in class on the first day of orientation, being awestruck by everyone’s stories of how they got there, and thinking, “What am I doing here?”. But as the year progressed and I got to know everyone, I discovered that we weren’t all that different. We had different backgrounds but still, being in the company of these smart individuals didn’t give me a feeling of competition, but of validation – that I could achieve whatever I set my sights on, like every one of my friends in class could. And so began a journey of self-searching, self-awareness, excitement for the possibilities and, of course, action. I can’t count the number of folks in class who have quit what they were doing when they joined to do something completely different – something they had always wanted to do. Many have chosen to change locations, professions and industries. Some like me, have taken the path of entrepreneurship, which wasn’t an option for me until I started the EMBA Global experience. With six months left to go in the program, I quit my job at Starwood and using that experience, I’m launching SuiteStory, the next best thing in online luxury hotel booking experience – one that will cater to a whole generation of affluent travelers looking for more than just a standard room and who’ve never made a booking on the phone in their life. My co-founder is a fellow EMBA-Global; the program seems to be paying dividends already.

All my classmates have similar stories to tell – a lull in the career, the desire to jump start again on to a new path, building the base of a Global MBA education, then, the leap of faith. Time will tell how the future unfolds, but you’d be hard pressed to find a single classmate who wouldn’t do this all over again. The success of an MBA program can be subjective and while many publications try to standardize it, my yardstick squarely measures how much you were able to do what you set out to do – which was change. EMBA Global has by far exceeded my expectations in that regard. It is the best way to gain knowledge, friends, networks and a new purpose to shoot for the stars. It is the perfect midlife miracle.

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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
Guys, any update from the admissions team?

Are there any folks who got dropped from the wait-list before today's final list? I have been on the wait-list since R2 and it has been excruciatingly painful !
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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
Nothing yet for me, waiting from R1
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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
FROM LBS Admissions Blog: Getting a foot in the finance industry door
As you are most certainly aware London Business School recently launched the Masters in Financial Analysis, specifically designed for recent graduates at the early stage of their professional development. The start date for the programme is September 2016 and applications will open at the end of August. If you are looking to kick-start your career […]

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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
Folks,

Can someone outline their strategy this year - for folks who were on the LBS wait-list for the whole of last year since R1 and got dinged in August 2015. Have you guys applied in R1 or R2?

I was on the wait-list since R2 at LBS and have updated them everything regarding developments at work, extra curriculars,etc. Hence, when I got the ding in August, Admissions had suggested that I not apply in R1 as there would be nothing new to communicate. I followed their advice but I am freaking out now.
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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
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Re: Calling all LBS Applicants - (2015 Intake) - Class of 2017 [#permalink]
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