Among 3 essays required by CBS for MBA admission an essay 2 predicts the rigorous research of the school's opportunities, the most valuable of which are:
1. video presentations of its faculty
2. a number of centers, each focused on a particular direction of business, e.g. Center of Global Brand Leadership, Eugene Lang Entrepreneurship Center, Heilbrunn Center for Graham and Dodd Investing
3. the school's location in the very center of New York
it is worth saying that all 3 features should be closely connected with an applican'ts plans and ideas fro future, and this connection must be clearly stated and understood through the essay.
Having consulted on tens of successful Columbia essays, mbastrategy has underlined the 3 above as those, which distinguish this essay from hundreds of others.