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tdottoker
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Jerz
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tdottoker
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Jerz
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They mean both. So specifically for McKinsey, if you look on their website under "Client Service" they list industry practices and functional practices. So their Chemicals (industry) practice focuses on a variety of functional areas related to the chemical industry, while their Marketing and Sales (functional) practice focuses on marketing and sales related issues across a variety of industries.
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A lot of firms have a matrix: industry (retail, healthcare, government, etc) and function (marketing, finance, etc). The unique terms they use varies by consulting firm. People might end up specializing by industry or function (or sometimes both).
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