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FROM CUHK: The Curious Case of Panic Buying
While COVID-19 is still wreaking havoc on human civilization, “panic buying” has become the latest buzz and made rounds of international headlines—since the stockpiling frenzy in Hong Kong, affected denizens across the globe have decided to follow suit, flocking to their local stores and raiding every nook and cranny for food, masks and, of all things, toilet paper.

“This mass phenomenon is something that I have been curious about recently,” said Prof. Catherine Yeung. “It is understandable for people to hoard surgical masks as there is a lack of reliable supplies. In view of the contagion, people prefer to dine and stay at home, so stocking up food supplies is also a reasonable gesture.

“Toilet paper is a totally different story though. We do not use more bath tissues because of the coronavirus, and together with their abundant productions, the demand and supply for them should be relatively stable. With no indications of any imminent shortages, the mad rush for toilet paper worldwide is hence an economic anomaly.”

Professor Yeung is an Associate Professor of the Department of Marketing. For some 16 years, she has studied how people make decisions and has keen research interests in behavioural science and consumers” well-being. Not surprisingly, Professor Yeung is intrigued by the panic buying phenomenon and is determined to get to the bottom of it.

Panic buying, according to Professor Yeung, ultimately boils down to just one thing—emotions.

“Emotions, or feelings of uncertainty in this case, are the crux of the panic buying phenomenon,” Professor Yeung reckoned. “Humans are generally risk-averse and tend to envisage the worst-case scenario rather than the best. Such imagination often comes with fear and anxiety. These emotions drive our behaviours and, in turn, shape our comprehension and responses in facing disasters.”

She backed up her theory with some concrete research data: in view of the recent “shop till you drop” occurrence, a scholastic study surveyed about 1,000 Hong Kong citizens from 8 to 18 March and investigated the correlations between their stockpiling patterns and respective anxiety levels. Interestingly, the research found out that the more anxious a person is, the more likely for him or her to stockpile. For instance, of those who hoarded toilet paper, around 50% of them exhibited moderate level of anxiety.


Stockpiling of household products has much to do with one’s anxiety

So why do the masses have such an apprehensive tendency? After digging through various academic papers and reconstructing the timeline of recent incidents, Professor Yeung consolidates her findings and finally has an answer. “It all began when some Hong Kong folks received a WhatsApp message on 5 February, telling them that COVID-19 had shut down the logistics in China entirely and led to serious shortage of toilet paper.”

As further elaboration, Professor Yeung pointed out that social media constantly bombard us with images of vacant streets and empty shelves in Wuhan and other Chinese provinces. Therefore, the WhatsApp message, however short and simple, stuck firmly in people’s minds. The fear of not having toilet paper became so vivid that anxiety clouded their judgments. Other cities like Singapore saw what happened in Hong Kong and decided to follow in their footsteps. As a result, the vicious cycle gives rise to the panic buying we see today.

Professor Yeung explained that the continuation of global panic buying leads to very dire consequences. “Besides driving up the prices of household products, it will also take these essential goods away from those who need them the most, ranging from the elderly to the physically handicapped.” She also made a special note on the aspect of emotions. “Emotions such as fear and anxiety are not a bad thing per se—although seemingly irrational at times, they are an instinctual element of human behaviour and alert us to take actions to protect ourselves; it is only when we overreact and experience a high level of anxiety nonstop that is damaging to our mental health.”


How to alleviate the panic buying situation? Be vigilant and be rational

In this regard, Professor Yeung gave two pointers on how to ameliorate the panic buying situation.

“First of all, always be vigilant on whether a news story is reliable. Thanks to the advances in technology, tabloid spreads like wildfire in this day and age. As rumours trigger unnecessary panic and stress, do keep an eye out for any fake news. Double-checking the truthfulness of the source can reduce anxiety effectively.”

She also suggested and provided guidance on how to cope with anxiety appropriately. “It is definitely okay to be anxious, so if some of your family members are in trepidation, do not point fingers and blame them for being anxious. Instead, we can acknowledge their anxiety and try to hammer out a rational decision-making process together. For instance, make a shopping list and work out a rational estimation on how much food and toilet paper you need in a week or a month.”

By Ronald Luk

This article first appeared in the No.555 Newsletter of Information Services Office, The Chinese University of Hong Kong.

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FROM CUHK: In the Times of COVID-19 ─ China Business Knowledge “Online Series”
Topics
How the Wuhan Lockdown Significantly Cut COVID-19 Infections
── By Prof. Yang Yang, Assistant Professor, School of Hotel and Tourism Management, CUHK Business School

Governments around the world are scrambling to implement all different types of measures to prevent the spread of the novel coronavirus. But how effective are they? One of the biggest and most controversial measures implemented around the world has been in Wuhan in China. The research has found that the lockdown that the government implemented there significantly cut the infection rate.

Read Article

[/*][/list]


Want even more insights? Subscribe to the monthly digest of China Business Knowledge now!

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FROM CUHK: CUHK Business School Hosts a Series of Online Webinars for the Public to Acquire Knowledge during the Pandemic
Presented by distinguished CUHK Business School scholars, four live public webinars on insightful business topics will be delivered via the web conferencing platform Zoom. The webinars are free of charge to the public.

The webinars will be held on 20 May, 2 June, 9 June and 11 June in early evening. Topics of the online talks cover angel investment, oil ETFs investment, brand building and data visualisation.

For details, please refer to the table below and register at: www.bschool.cuhk.edu.hk/school-news/cuhk-business-webinar-series.

Date: 20 May 2020 (Wednesday)|Time: 7 p.m.-7:30 p.m.
Topic: An Introduction to Angel Investment


Prof. Dominic Chan

Associate Professor of Practice in Entrepreneurship, Department of Decision Sciences and Managerial Economics; Associate Director, EMBA Programme

Language: English

[/*][/list]
Date: 2 June 2020 (Tuesday)|Time: 7 p.m.-7:30 p.m.
Topic: What’s Going on in Oil ETFs?


Dr. Anson Au Yeung

Senior Lecturer, Department of Finance; Co-director, Asian Business Studies Programme

Language: English

[/*][/list]
Date: 9 June 2020 (Tuesday)|Time: 5 p.m.-5:30 p.m.
Topic: Getting Famous = Successful Brand?


Prof. Lisa Wan

Associate Professor, School of Hotel and Tourism Management and Department of Marketing; Director, Centre for Hospitality and Real Estate Research

Language: English

[/*][/list]
Date: 11 June 2020 (Thursday)|Time: 5 p.m.-5:30 p.m.
Topic: Data Visualisation Done Right


Prof. Keehyung Kim

Assistant Professor, Department of Decision Sciences and Managerial Economics

Language: English

[/*][/list]
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FROM CUHK: “Swipe Left or Right?” – Innovations for Online Dating Apps
On 27 March 2020, Prof. Tingting Fan, Assistant Professor of the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School, was invited to deliver a lively talk entitled “Love at First Swipe: Innovations for Online Dating” to fellow students, graduates and the general public.

Prof. Fan examines the dating landscape from a marketing perspective on the grounds of a drastic surge in the number of users engaged in online dating apps nowadays. Online dating opens a new window especially for those who are geographically volatile and find offline dating hard to handle.


Source: The Economist (2018), “How the Internet has changed dating?”, 18 August
The traditional offline dating requires ones to meet, talk to each other, screen out the person before going onto a real date. Online dating has transformed the protocol in a way that the app would possibly screen out anyone who seems unfit for the users, before they could consider going to meet, talk or even date each other.

Protocols of Dating:

  • Offline: Meet > Talk > Screen > Date
  • Online: Screen > Meet > Talk > Date
Prof. Fan quoted the research findings, saying there are a lot of factors, other than a pretty face, that can predict a date between a man and woman, including rewards such as the voice, the words, and the questions being asked. For example, if a man limits his voice and his pitch when he talks to a woman, it means he shows an interest to the woman because a monotonous voice is seen as masculine by females. On the other hand, if a woman varies her pitch from time to time when she talks to a male, that means she is interested.



 

Numerous questions were raised by the audience at the talk which received an overwhelming response with over 554 registrations and 291 attendees, including CUHK students, graduates, as well as the general public. Prof. Fan said, “The reason why I chose this topic today is not just because it’s interesting for everyone. I want to use this example to showcase that university education is not just about taking exams, taking notes or getting an A, it should be a journey to the world, an adventure to the unknowns and a liberation of our minds.”

On a last note, Prof. Fan regarded online and offline dating as no substitutes to each other, as both are deemed crucial at different stages of a relationship. Online dating could no doubt facilitate the initiations of conversations. However, as time goes by, offline dating could not be ignored as face-to-face meet-ups and personal touch are inevitable to human beings. Nevertheless, humans could make use of the innovations to make the dating apps smarter and perform better.



 

This online talk is hosted under “Class Act Online Series”, an initiative by Communications and Public Relations Office of The Chinese University of Hong Kong, which aims to support quality learning off campus during the pandemic. Nine scholars from different faculties were invited to deliver a series of online talks to explore important topics from their own professions.

 

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FROM CUHK: Getting #StrongerTogether amid COVID-19
The ongoing pandemic has affected us all. In light of ongoing efforts to persevere and overcome this difficult period together, The Chinese University of Hong Kong (CUHK) Business School presents a selection of insights by our professors and alumni on the challenges and opportunities that lie ahead. We hope these will help you prepare and look forward to the future during this difficult time.

[b][url=https://www.bschool.cuhk.edu.hk/staff/chan-andrew-chi-fai/]Prof. Andrew Chan[/url][url=https://www.bschool.cuhk.edu.hk/staff/chan-andrew-chi-fai/][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Andrew-Chan.png[/img][/url]

[/b]BBA – Marketing, PhD – Marketing & International Business

Professor, Department of Marketing

Co-Director, EMBA Programme

“Many students and friends asked me how to deal with the disruptions of COVID-19. I would tell them to ask themselves if they can meet the challenges and tackle problems of the future. If you can, you do not have to be worried. Tomorrow will be a better day. This pandemic too shall pass. After the storm, the sun will shine again. We need to embrace the future and use our passion to help the world.”

[b][url=https://www.bschool.cuhk.edu.hk/staff/lee-ching-chyi/][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Lee-Ching-Chyi.png[/img]Prof. Lee Ching Chyi[/url]

[/b]Professor,

Department of Decision Sciences and Managerial Economics

“I have two suggestions for students and alumni facing difficulties with their decision making under uncertainty. First, you should trust science more than emotions. Second, you should be able to distinguish good information from bad. Do not let rumours or fake news distort your judgement.

Most people are mindful of maintaining proper social distancing with others during COVID-19. This does not mean that you need to deviate too much from your normal life. You can still exercise regularly in uncrowded locations. You can still talk to your families and friends online. Maintaining a positive and optimistic attitude would also help.”

[b][url=https://www.bschool.cuhk.edu.hk/staff/ahlstrom-david/]Prof. David Ahlstrom[/url][url=https://www.bschool.cuhk.edu.hk/staff/ahlstrom-david/][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/David-Ahlstrom.png[/img][/url]

[/b]Professor and Acting Chairman,

Department of Management

“There are opportunities in terms of online delivery of products and services. Classroom and education will continue to improve. From a business standpoint, we will learn a lot more about supply chains, making those more resilient, delivering products and services remotely and so forth. We are all learning about these things now. Companies have to rethink supply chain and doing business remotely. The idea of reduced contact and social distancing may have to be built into people’s everyday lives a little bit better. I think companies are doing that now.”

[url=https://www.bschool.cuhk.edu.hk/staff/wan-lisa-c/][b]Prof. Lisa Wan[/b][/url][url=https://www.bschool.cuhk.edu.hk/staff/wan-lisa-c/][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Lisa-Wan.png[/img][/url]

Integrated BBA, MPhil – Marketing, PhD – Marketing

Associate Professor, School of Hotel and Tourism Management

Director, Centre for Hospitality and Real Estate Research

“This COVID-19 outbreak will bring us some opportunities. For example, we never thought that we needed to pick up online learning so quickly. Due to this pandemic, many students and teachers across the globe could adapt to online learning and teaching within a short period. Recently, some industry practitioners approached me on how to apply virtual reality (VR) to tourism development. This is actually an opportunity ripe for exploitation. More and more people may accept this new idea in the future.”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Raymond-Lo.png[/img]
Raymond Lo

[/b]BBA in International Business 1983; MSc in Global Business 2003

Director, Ethno International Limited

President, CUHK BBA Alumni Association

“You cannot change the larger environment, but you can change your mentality. Accept the things you cannot change, do your best, and live in the moment. The BBA Alumni Association provides a platform for students and faculty to interact with the elite in corporations and society. Alumni can participate in our events of four areas: alumni association events and academic affairs, membership and mentorship, communications, and Greater China relations. I hope to see you at our upcoming events!”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Armstrong-Lee.png[/img]
Armstrong Lee[/b]

Integrated BBA 1993; MBA 1995

Managing Director, Worldwide Consulting

President, CUHK MBA Alumni Association

“I will suggest job seekers to concentrate their efforts in job hunting. Focus on a few industries that you are interested in. Conduct thorough study on the industry dynamics, competitive landscapes, customer profiles, and background of the upstream and downstream partners.

MBA Alumni Association includes around 4,000 members from most MBA programmes – including full-time, part-time, One MBA, EMBA, EMBA Chinese etc. For alumni, I encourage you to participate in more alumni activities so that you can make friends with alumni from different generations and all walks of life. For students, please join our elite mentorship programme. In this programme, our prominent alumni from different sectors will become your mentors, your friends and your coaches.”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Andy-Ann.png[/img]
Andy Ann[/b]

EMBA 2009

CEO & Founder, NDN Group

President, CUHK EMBA Alumni Association

“I have two career tips for our students and alumni. First, you have to demonstrate that you feel passionate about your job. Second, it is about your ability – how you can help the company grow. We are all going through a huge challenge during the pandemic period. I encourage every one of you to step up and take action. During the downtime, it is the best time for us to demonstrate our abilities and to show that we have passion in our lives. Hold on and stay strong! If you need any support from our EMBA Alumni Association, please feel free to contact us. We can provide you with career advice, mentorship, or have a chat to see how we can help.”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Claudia-Lau.png[/img]
Claudia Lau

[/b]EMBA 2019

Director, Customer Services and Claims, MetLife Limited

“In an unstable job market, I would encourage job seekers to try their best to get into the industry first. You would be able to find out more about learning opportunities that lie ahead and how you can develop your potential after stepping in. For those who are already working, remember to stay passionate in your job. A slight twist of mindset makes a huge difference. I hope everyone can stay hopeful despite the adversities faced. Where there is a will, there is a way. Let’s work hard together!”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Sammy-Shum.png[/img]
Sammy Shum

[/b]Integrated BBA 2003; EMBA 2019

Senior Vice President, Sales and Marketing, Haitong Securities International Securities Group  

“Like the graduating class this year, I also experienced a freeze in hiring process during my job search in the SARS epidemic back in 2003. However, a rainbow always follows the rain. Even if your job opportunity is not ideal, you can identify your interest through gaining exposure to different areas of work. As long as you have prepared your mindset and skillset, they can be put into good use when the next opportunity arrives.”

[b][img]https://www.bschool.cuhk.edu.hk/wp-content/uploads/Winnie-Che.png[/img]
Winnie Che

[/b]BBA in Hotel and Tourism Management 2011

Senior Manager, Asset Management, Phoenix Property Investors

“Despite the disruption in our daily lives in the past few months, we now have an opportunity to reflect on ourselves and identify our areas of improvement. It is a good time to learn new skillsets and prepare ourselves for the challenges ahead. It is definitely a very challenging time for students and alumni alike. It is okay to be not okay. It is more important that we acknowledge the negative emotions within ourselves, and seek help and support by talking through it with someone else. We can go through the headwind together.”

To better support our alumni to navigate these challenging times, CUHK Business School has continued to update and enhance our [url=https://alumni.bschool.cuhk.edu.hk/]Alumni Portal[/url] to allow users to harness the power of our alumni network. Functions include:

[list]
[*]Alumni Directory – search and connect with alumni in particular industries[/*]
[*]Job Board – find your next career move or recruit from fellow alumni[/*]
[*]Business Directory (new function) – promote your business within the alumni network[/*]
[/list]
If you are not alumni (yet) but would also like to support our students who are undergoing a period of uncertainty and difficulty caused by COVID19, you can [url=https://cloud.itsc.cuhk.edu.hk/webform/view.php?id=9699269]provide internship and job opportunities to our students/alumni[/url] or [url=https://www.oia.cuhk.edu.hk/eng/campaigns/cure-fund]make a donation to CU RElief Fund[/url].

We do not know when the next wave of pandemic will arrive, but one thing we know for sure is that united we emerge as a stronger community. Let us stay connected and support one another!

The post [url=https://www.bschool.cuhk.edu.hk/school-news/getting-strongertogether-amid-covid-19/]Getting #StrongerTogether amid COVID-19[/url] appeared first on [url=https://www.bschool.cuhk.edu.hk]CUHK Business School[/url].
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FROM CUHK: PACC Forum 2020: Accounting Transformation
Over 80 secondary school teachers and students as well as PACC ambassadors attended the online forum. Themed “Accounting Transformation”, the forum enabled prospective students to not only learn more about the programme and accounting profession, but also get a taste of learning at university.  It comprised an introduction to the PACC Programme by Dr. Edmund Wong, a 30-minute taster class by Prof. Wan Wongsunwai and a chat corner.

Dr. Edmund Wong, Senior Lecturer and Director of PACC Programme at CUHK Business School, highlighted the two new streams of PACC. On top of the existing Global Accounting and Global Tax and Governance streams, PACC will offer the Finance for Accountants and Accounting Analytics streams in 2019-2020. In the Finance for Accountants stream, students will be exposed to not only accounting courses but a wide array of finance courses, such as corporate finance, international finance, financial markets, investment analysis and portfolio management. On the other hand, the Accounting Analytics stream is ideal for accounting students who would like to rise to the challenges and opportunities that data analytics may present to the profession and get hands-on experience with data analytics.



While PACC Forum was originally an offline event and moved online due to the coronavirus outbreak, Dr. Wong commented, “I am honoured to take part in this first ever online PACC Forum. The School of Accountancy will continue to explore different ways to reach out to our prospective students in the future.  Last but not least, I would like to thank our student ambassadors for their great enthusiasm.”

The post PACC Forum 2020: Accounting Transformation appeared first on CUHK Business School.
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FROM CUHK: A Virtual MiM Forum: Rethinking Leadership for the New Normal
The Master of Science in Management Programme (MiM) successfully organised its yearly signature event, the MiM Forum, on 15 May 2020. It was well attended by around 130 MiM students, guests and faculty staff members including Prof. Rocky Tuan, Vice Chancellor of The Chinese University of Hong Kong (CUHK).


Prof. Rocky Tuan, Vice Chancellor / President of CUHK

 

Themed “New Normal of Leadership”, the MiM Forum invited five prominent speakers including Mr. James Root, Partner and Director, Bain & Company; Mr. Lennard Yong, Group CEO, Tricor Group; Mrs. Christine Ip, Managing Director and CEO Greater China, United Overseas Bank Limited; Mr. Gordon Orr, Non-executive Director – Lenovo, Meituan Dianping; and Ambassador George Hara, Special Advisor, the Cabinet Office of the Prime Minister of Japan and the Adjunct Professor, Department of Management of CUHK Business School. They are the forerunners in their respective fields who shed new light on what it would take to be a New Normal Leader.

 









Mr. James Root shared how COVID-19 accelerates people in the era of Scale Insurgency and transforms each and every one of us to become ‘big and fast’.

 

 

Mr. Lennard Yongredefined the 5Ps which are Protect, Preserve, Prosper, Perform, and Purpose. They are the prerequisites for leaders to navigate through the turbulent times and to achieve business continuity.

 

Mrs. Christine Ip highlighted the psychological impact the pandemic brought to most of us and interpreted her ways to manage anxiety ─ Think positive (Whether it is a grey cloud or a blue sky, it is all about the mindset.); Build a habit; Learn new skills; Quiet time; Enjoy chocolate and be merry.

 

Mr. Gordon Orr shared his pragmatic four-step approach for the boards to create successful leadership ─ Always be prepared for a crisis and have a crisis management plan; develop financial resilience during the crisis; manage strategy and operation review post-crisis; and settle into the new normal through strategic direction reinforcement and resources commitment.

 

Ambassador George Hara highlighted the notion of Public Interest Capitalism (PIC) in creating a society where every person can lead a healthy life until his or her last moment through technology innovation, policy innovation, and ecosystem.

 

Students went through an intense day as they navigated through the immense insights shared by the distinguished speakers at the forum. They were assigned as the session host to introduce the speakers, moderate the Q&A session and make a conclusion for each sub-topic.



 

Prof. Lin Zhou, Dean of CUHK Business School and Choh-Ming Li Professor of Economics, thanked the guest speakers and his team for making this virtual event happen despite challenges. “With your involvement, we believe the forum could play its role to foster thought-leadership and most importantly, to connect students with industry leaders and enrich their industry know-how and insights into the global markets.”

On a last note, Dr. John Lai, Programme Director of MiM Programme and Assistant Dean (Undergraduate Studies) encouraged students to stay agile and self-aware. “It is a time of instability but also opportunity for the leaders to step up and rise up to the challenge. I hope you could create your own interpretations of the learnings after today’s forum. As you internalize the wisdom to part of the values you embody, it would sharpen your saw as you become a true time-tested leader making an impact to the world.”

He concluded with the quote from John F. Kennedy, “Leadership and learning are indispensable to each other.”


Dr. John Lai (left), Programme Director of MiM Programme and Assistant Dean (Undergraduate Studies) and Prof. Lin Zhou (right), Dean of CUHK Buisness School and Choh-Ming Li Professor of Economics
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FROM CUHK: Youthful Positivity Powers a World of Possibilities
Anna Ni was one of the first three Kazakh students to join The Chinese University of Hong Kong (CUHK) in 2016. Now a year 4 student majoring in Hotel and Tourism Management (HMG) at CUHK Business School, Anna has already completed an impressive four internships and two overseas exchanges – in five countries. Along the way, she picked up a few scholarships and made it to the Dean’s List. “If I can learn something and grow professionally,” Anna said, “I would rather do that than waste time.”

If I can learn something and grow professionally, I would rather do that than waste time. — Anna Ni

From Kazakhstan to Hong Kong: Coincidence or Destiny?
Despite having heard about Hong Kong from her dad’s business travels and yearning to visit for years, Anna had not considered coming for university. It was not until her dad’s chance encounter with a traveller and hearing that person heap praises on CUHK that she began looking into the prospects of studying in Hong Kong. “Some may call it a fortunate coincidence; I call it destiny.”

Upon learning more about the university and Hong Kong, Anna was instantly intrigued by the opportunities for international students. Additionally, she was captivated by the diverse multicultural student body of CUHK, which she envisioned would offer her ample opportunities to learn and grow as a person.



 

Driven by a lifelong fervour for people interaction, customer service and cultural exploration, Anna picked HMG as her major. She found CUHK Business School, with its ample networking opportunities, study abroad programmes and internship placements, to be an apt place to give wings to her dreams and aspirations.

Initially, however, it took Anna a while to adjust to the new surroundings. “To be honest, the first couple of months were pretty challenging. Not going to lie. Because the culture in Hong Kong is very different from home. It’s a lot more diverse and a lot more fast-paced and competitive. It took some adjusting.”

Because the culture in Hong Kong is very different from home. It’s a lot more diverse and a lot more fast-paced and competitive. It took some adjusting. — Anna Ni

Learning Hospitality from the World Over
Anna’s eagerness to gain maximum exposure to hospitality was met by CUHK Business School’s globalised learning approach. She savours the international perspectives offered by the professors and draws inspiration from teachers who walk the talk of hospitality. Anna was especially awestruck by Ms. Gentiana Cheung, Professional Consultant of the School of Hotel and Tourism Management and Programme Director of BBA in Hospitality and Real Estate Programme (HRE), formerly named as BBA in Hotel and Tourism Management Programme. “She was the first person I met from CUHK, and her friendly attitude, her smile and her positivity continually inspire me of what professional hospitality should be about. I was motivated to get into the School because of her. I consider her to be my mentor.”


Outside studies, Anna went on exchange twice and took on four internships, which took her all over the world. Clockwise from right: in the US as an intern in 2019; on exchange in Thailand in 2018; in Sydney, Australia; on exchange in Australia in 2019; back at home in Kazakhstan in 2020

Seeking to hone her skills and enrich her cultural exposure outside of the classroom, Anna took up four internships in Hong Kong, Kazakhstan and the US, and went on two overseas exchanges in Thailand and Australia. Her responsibilities included managing the hotel front desks, serving at restaurants, organising MICE events and even working at a BMW dealership. She considers these experiences crucial for anyone who wants to work in the globalised hospitality field.

These hands-on experiences not only help you apply what you learn in class, it makes it easier for you to model theoretical concepts to real-world situations and better understand what the professors talk about. My vision is to take as many opportunities to learn and to practice. — Anna Ni

Internships aside, Anna joined the Asia-Pacific Hospitality Management Programme (APHMP), an exclusive three-way exchange partnership between CUHK, The University of Queensland in Australia (UQ), and The Mahidol University International College (MUIC) in Thailand. She wanted to observe and learn the business practices in both Eastern and Western cultural settings and to enhance her interpersonal skills by interacting with people from diverse backgrounds.

Exposure Blended with Experimentation Offers a Warehouse of Possibilities
Anna’s latest internship also uncovered her passion for events organising and media marketing. Since returning to Kazakhstan earlier this year after the coronavirus outbreak, Anna has been working remotely for Informa Markets, a leading organiser of B2B events that operates in Hong Kong and across the world. She was tantalised by the prospects of a career in hospitality centred around events organising, which she finds immensely rewarding. Anna now plans to work in the events industry for a few years after graduation. She wants to explore the field and gain more experience before determining the way forward, including what to pursue for her master’s degree.


That’s how Anna made some life-time friendships through her globalised learning journey. Clockwise from right upper corner: at a cultural event organised by School of Hotel and Tourism and Management in 2019; all the exchange students at MUIC, Thailand in 2018; the faculty gathering with all the exchange students on APHMP programme in 2019; with the Tourism, Hospitality & Events Society at UQ, Australia in 2019

Perhaps the seeds of Anna’s love for events were sown prior to that internship. Upon finding a general lack of awareness about Central Asian cultures and countries in Hong Kong, Anna teamed up with other international students from Central Asia to take part in the CUHK’s Islamic Cultural Festival in 2016. They set up a stall to exhibit journals, souvenirs, national flags, food and indigenous music to give visitors a taste of Central Asian cultures.

“The success of that event prompted us to go one step further. In 2018, we organised a cultural event in March to celebrate Nowruz, the Persian New Year. More than a hundred people came to our event and we successfully spread the awareness of Central Asian cultures. The event has even become a recurring affair every March since.”

No one is ever going to just give you opportunities or teach you unless you want to learn. That’s why I choose to be proactive. I want to take matters in my own hands. — Anna Ni

“Winners Don’t Quit and Quitters Don’t Win”
With her refreshing youthful optimism, Anna credits her maxim of life with a quote from Napoleon Hill, the author of a book Think and Grow Rich.

“Napoleon Hill said: ‘A quitter never wins, and a winner never quits.’ The quote highlights how you should not let obstacles or challenges in life break you or define you. If you fall, stand up and keep going. You can always find a point to grow.”

Anna learned the importance of proactivity from her first internship. “No one is ever going to just give you opportunities or teach you unless you want to learn. That’s why I choose to be proactive. I want to take matters in my own hands.”

Anna said studying at CUHK Business School has helped her grow as a person. She learned to set the right priorities to get more out of life, study and work. She also learned to adopt a positive attitude to cope with stress and competition. “I’m very appreciative of CUHK to give us such opportunities to learn and travel and to be the best versions of ourselves.”

* Photo courtesy of Information Services Office, CUHK

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FROM CUHK: #CUHKBusinessSchool Goes Online
The pandemic has revolutionised the way organisations work and the way students study around the globe. Technologies such as video conferencing, cloud solutions and instant messaging have become the new daily essentials in connecting one another. With social distancing policies in place, the transition from offline to online classes at CUHK happened within a short space of time. Students, faculty and administrators have all worked hard to adapt to the new technologies during this period.

Online teaching is more than a technical challenge, and can sometimes be even more difficult than face-to-face lectures. Its essence is about how you curate the lecture content and plan interactions with students. Prof. Tingting Fan, Assistant Professor of Department of Marketing shares, “During a lesson, I have to check polling questions, chat boxes, and the raise-hand button to keep my students attentive. Group discussion, examples and jokes are carefully designed so nothing goes wrong online.” She also strives to drive more engagement by talking to students individually and getting them to work together.

While the pandemic put economic activities on pause, this is not so for learning. To this end, CUHK Business School has run a myriad of talks on trending business knowledge topics. The areas covered include, but are not limited to, entrepreneurship, design thinking, FinTech, impact investment, angel investment, data visualisation, oil ETFs and even innovations on online dating. These webinars have enabled interested students and individuals to stay ahead of the curve during this stay-at-home period.

Often during recessions, the pursuit of higher education is considered one of the best investments. Besides holding online information seminars, various units of the School sought to prepare future students for tomorrow. To help prospective candidates recalibrate their career path and stand out in the global job market, our MBA programmes invited alumni to share ways to invest in themselves and find opportunities during a recession by holding information sessions. The School of Hotel and Tourism Management also presented a thematic talk on innovation and future prospects in the hospitality industry, as remaining resilient in the pandemic and embracing opportunities are keys to survival.

At CUHK Business School, we consider education to be more than about the simple transfer of knowledge. It is about how to change the way we do things to improve our lives. While online teaching and learning have become the new normal, the School will endeavour to continue to improve its teaching as it seeks to train the next generation of world business leaders.

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FROM CUHK: Assessing Your Impact Investments with Experts from CUHK and Chicago Booth
Riding on the overwhelming feedback received from the Impact Investment Webinar in March 2020, The Chinese University of Hong Kong (CUHK) and the University of Chicago Booth joined hands again on 28 May 2020 to explore further on the topic. Presented by three impact investment experts from the academia and industry,  the webinar attracted over 320 registrations. The speakers took the audience’s impact investment knowledge to the next level by describing the evolution of the field, outlining how investors can best assess the value of their investments, and preparing for potential changes to their investment portfolio.

During the session, Prof. Kevin Au, Associate Professor of Department of Management and Director of Centre for Entrepreneurship and Centre for Family Business at CUHK Business School, introduced common impact management frameworks in Hong Kong. He named several frameworks such as “BACKs” by Hong Kong Jockey Club Charities Trust, B Impact Assessment, SEE Mark, Social Impact Assessment, Social Impact Measurement (SIM), Social Return on Investment (SROI), and other schemes promoted by large consulting firms.

Matthew Tam, CEO and Co-founder of Social Career Limited, shared his story of setting up a tech start-up. Social Career builds a matching platform for volunteers and NGOs, encouraging “people doing good” to get involved in social causes and service activities. These “people” include different stakeholders such as general public, volunteers, beneficiaries, event participants, donors, corporates, etc. He shared that the platform received funding support from “BACKs” and is currently back by university, secondary schools, and corporate administrators.

Prof. Priya Parrish, Adjunct Assistant Professor of Strategy at Chicago Booth and Managing Partner at Impact Engine, focused on providing insights in assessing impact in companies. Most investors usually measure the inputs, activities and outputs of an organisation, but they now emphasise more on the possibility of great outcomes and the additionality of capital that creates strategical impacts. She added that investors are also more aware of sustainable development goals adopted by United Nations.

The webinar was jointly organised by the Asia-Pacific Institute of Business, CUHK Business School and the Rustandy Center for Social Sector Innovation, the University of Chicago Booth School of Business. The two hosts are committed to accelerating the knowledge transfer in this field and keen to bridge investors and social entrepreneurs. Stay tuned to the two-day workshop to be held in 2020 Q3 for more in-depth discussion.



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FROM CUHK: Four CUHK Business School Alumni Named on Forbes 30 Under 30 Asia 2020 List
An honoree in the Media, Marketing & Advertising category, Winnie Lee (IBCE 2018) and her partner founded Spread-it in 2016. Today, Spread-it is a micro-influencer marketing platform in Hong Kong, Singapore and Thailand, matching companies with suitable social media personalities to help promote marketing campaigns. So far, the startup has worked with more than 500 brands, such as McDonald’s, Clinique and H&M, to create over 500,000 Instagram posts that generated more than 10 million engagements in total. In 2018, Spread-it merged with Chinese mobile payments startup QFPay and is looking to expand in Asia.

Winnie shared her feeling of being chosen as one of Forbes 30 Under 30 young entrepreneur: “Treasure your ignorance that might lead you to somewhere you’ve never thought of.”


Winnie Lee (IBCE 2018) (right) founded Spread-it with her partner in 2016

Being placed on the Enterprise Technology list, Gerardo Salandra (MBA 2016) is one of the young business leaders contributing to the AI-driven economic growth. He is cofounder and CEO of Rocketbots, an AI-powered chat automation platform for customer engagement. The AI element allows Rocketbots to learn messages in more than 15 languages, including English, Spanish and Chinese, and suggest a response to speed up conversations with customers.

According to Rocketbots, more than 10,000 companies use the platform, including Accenture, AXA and PricewaterhouseCoopers. Gerardo is also the president of the Artificial Intelligence Society of Hong Kong, an association with more than 4,000 members dedicated to the development of AI and adoption of the technology.

“My alma mater CUHK played a big role in the development of Rocketbots. I definitely wouldn’t be where I am today without the CUHK network. Through the network I built during my MBA, I’ve been able to find employees, shareholders, and investors for my own startup,” the MBA alumnus expressed his gratitude to the School.


Gerardo Salandra (MBA 2016)

Among the 43 honoree in the Finance & Venture Capital category, Chester Szeen (IBCE 2016) and Teresa Chan (IBCE 2018) are the co-founders of Mellow. The Hong Kong-based startup operates a personal finance and digital payment app, which is connected to a Mastercard debit card, to help children learn about money management, such as saving toward a goal and keeping track of spending.

In 2019, Mellow was one of 18 graduates from AppWorks, an AI and blockchain-focused accelerator in Taiwan, and it was named as one of the 12 top startups of Jumpstarter, a not-for-profit initiative curated by the Alibaba Entrepreneurs Fund in Hong Kong. Mellow is supported by Cyberport, Accenture, the Japanese government, Mizuho Bank and New World Development.


From left to right, Chester Szeen (IBCE 2016), Teresa Chan (IBCE 2018) and Mellow’s software engineer

Selected from over 3,500 nominations, researched by a team of reporters and vetted by industry veterans, the Forbes 30 Under 30 young entrepreneurs from Asia are lauded as “disrupting industries and tackling major global issues” and bettering the world with “ample inspiration to stay hopeful”.

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FROM CUHK: IBBA Student Takes Home the First Prize at the 6th Hong Kong University Student Innovation and Entrepreneurship Competition
Rex and his teammate from the “Dr. Body” team came first in the Entrepreneurship Proposal sub-category with their posture detection and rehabilitation tracking system. The system aims to provide the public with comprehensive, accurate and effective body posture checks. The posture health analyzer collects offline users’ posture data through image processing, algorithm calculation and big data analysis and then reconstructs the three-dimensional model of the user’s body to identify potential posture problems by comparing with clinical parameters. With Dr. Body APP, the posture health management platform, users’ data is recorded online to provide personalised follow-up services, such as providing rehabilitation training guidance, customised correction equipment to enhance the effectiveness of rectification and rehabilitation. Dr. Body aims to resolve users’ body posture problem with the help of advanced technology, and in the long run, to improve medical efficiency, and to reduce the burden on healthcare systems.

Rex shared his feeling of receiving the award: “It is a greater honour that our project won the First Prize in Hong Kong University Student Innovation and Entrepreneurship Competition and secured financial support from Cyberport’s Incubation Funding for further development. In the coming academic year, I will return to the CUHK campus for my last year study, and I believe my entrepreneurship journey will be more adventurous in the future.”

Before graduation, Rex hopes to explore more possibilities and identify a future career path that suits himself most. Thus, he chose to take a gap year to gain more practical experience in the business world. “Take the path that suits you best, not the path that most people take,” added Rex.

Organised by the Hong Kong New Generation Cultural Association, the 6th Hong Kong University Student Innovation and Entrepreneurship Competition attracted a total of 515 students from 18 local tertiary institutions. 194 projects for the two categories of the competition, namely “Innovation” and “Entrepreneurship” were submitted. The winning teams will represent Hong Kong at a number of national competitions, including the Innovation Nanshan “Entrepreneurs Star Contest”, the “Challenge Cup” National Competition and the China College Students’ “Internet Plus” Innovation and Entrepreneurship Competition.


Photo courtesy of the Hong Kong New Generation Cultural Association

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FROM CUHK: A Whole New World of VR Travel
Technologies such as virtual reality (VR) and augmented reality (AR) have changed how video games are played and applied. Mobile games such as Pokémon Go and the VR rollercoaster at Ocean Park are perfect examples. But what about using VR to promote tourism? Lucas Leung (BBA in Hotel and Tourism Management 2013) founded TraVR HK Limited a few years ago, with his eyes set on revolutionising the industry with technology.

Disney Internship Leads to a Career in Tourism
Besides aviation, cruise, hotel and sightseeing, tourism also covers MICE (meetings, incentives, conferences, exhibitions). On the day of the interview with Lucas, we were greeted by a one-metre tall robot hostess that self-navigates using a 3D model of the premises. “As the robot guides guests to where they want to go, it simultaneously collects data such as which group of visitors would like to go to which booth. It’s very useful for organisers to evaluate the outcomes of events.”


The interview team is greeted by Lucas and a robot hostess on the day of the interview. The robot follows him to escort the team to his office.

Despite being highly familiar with the latest developments in information technology, Lucas did not come from such a background. During his three years at university, it was his internship at Disney in Orlando, Florida in the US that gave him the most unforgettable experience. “I was with Cirque du Soleil at the theme park, responsible for daily operations. Working with performers and employees from different parts of the world, getting to understand different cultures and the ways people do things allowed me to gain valuable knowledge about theatre and theme park management. It solidified my passion for tourism.”


Lucas (centre) interns for Cirque du Soleil at Orlando Walt Disney World. It was a memorable experience that strengthened his determination to devote himself to tourism.

A Lesson Learned at CUHK Entrepreneur Day
When Lucas was a committee member of the Society of Hotel and Tourism Management at CUHK, he and his friends hosted a wide range of events, such as orientation camps, BA Festival and annual dinner. These experiences helped to train his event management skills and creativity with promotion. Lucas later realised that the exposure is especially useful in the MICE projects during his career.

After graduation, Lucas was offered a management trainee position at Swire Travel, a subsidiary of Swire Group. He was given the chance to rotate across different departments. His multi-aspect tourism knowledge and skills acquired at university were put to good use. During his work, he learned about aviation and hotel operations with the ticketing department and assisted with the planning of a large event with the MICE team. He also supported the organisation of a cruise to Taiwan with 4,000 passengers for a renowned international kindergarten. After the training was over, he was assigned to the company’s account servicing department, responsible for managing corporate accounts such as banks and hotel groups. In doing so, he accumulated plenty of knowledge and experience in the industry from this job.


Lucas was Chairman of the Recreation Committee when he worked for Swire Travel. Here he acts as MC for the company’s annual dinner.

At that time, innovation and technology were all the rage and revolutionised many industries. E-payments for the financial sector and ride-hailing apps for the transportation sector were notable examples. These success stories made Lucas wonder: How come there was no tourism specific innovation? At the time, he was also a frequent guest at CUHK Entrepreneur Day, where he picked up on the latest trends and learned from the experience of start-ups. VR games presented him with a life-changing opportunity. “The 360-degree panorama feature in VR is perfect for introducing tourist attractions and for clients to select hotels and venues. It gives clients a taste of being at the location, which is far superior to videos, photos or text descriptions.” Lucas took the plunge to start his own company in 2017.

Satisfaction Gleaned From Success
Starting from scratch was worlds apart from working in the sheltered environment of a large corporation. “When I represented an established big name in business negotiations, it was easier for me to get the best deal. Now that I’m running my own start-up, industry network only got me one foot in the door. Ultimately other parties only care about how much value you can add to their business.” Initially, Lucas tried to cut costs and increase profits by using the study room in a public library as his mobile office. Since no calls were allowed, every call he made to his clients had to be done outside the study room, and he had to go back into his “office” after every call. It was a tough but memorable time.

Fortunately, the seeds he sowed are starting to bear fruit. More and more organisations are becoming open to using VR as a promotional tool. “My first client was referred by a CUHK alumna. It was a VR Q&A game for a tourism bureau. The gimmick was that contestants needed to look for the clues in the 360-degree panorama.” As more partners joined his business, the company became better established and things has started to pick up. Clients now include tourism bureaux, airlines, hotels, travel agents, event production companies and wedding planners.


At the start Lucas was short of funds and equipment. He only had a few pairs of VR goggles won in a lucky draw, but thanks to his creativity and extensive network, he was able to complete his first job.

Lucas says he prefers the challenge of running a start-up to working in a big company. “Of course, it means a lot of hard work and you could be quite broke in the first few years, but you can turn your ideas into reality. You’re in control of your own destiny.”


Lucas (right) wins My Favourite Team Award, Business Proposal in the Furlong Scheme 3i Entrepreneurship Awards organised by the Hong Kong Jockey Club.

Anime an Inspiration in Overcoming Hurdles
In terms of revenue, Lucas’s main business is VR content production, but this is just a small part of his grand scheme. “We want to create a VR travel hub that hosts and streamlines all travel-related VR resources for different agents and platforms to use. We can also provide add-ons such as allowing users to decorate the venue in VR. Our ultimate goal is to provide one-stop technologies and solutions that can take the tourism industry up to another level!”


The camcorder next to Lucas can quickly scan indoor environments to create 3D models, which is much more cost-efficient than traditional interior design software.

Lucas acknowledges that there are even more challenges ahead for his start-up: the global VR travel market is still in its infancy, and VR applications have not been popularised, but he is fully confident in the future of his business. “We believe the market will eventually develop a breakthrough software. By then our competitors won’t be able to copy our business model because they haven’t had the foresight to master planning and positioning in the VR market.”

Lucas is not an anime fan per se, but the Chinese name of his company was inspired by an element in a Japanese anime he watched by chance. It means: “an inner energy that does not give up”. He aspires to be the protagonist of the story to achieve his goals with unwavering will.

This article first appeared in CUHK Business School Alumni Portal, republished and edited with permission from Alumni and Corporate Affairs Office, CUHK Business School.

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FROM CUHK: CUHK Business – June 2020
Our Research
COVID-19 and the Future of Chinese Manufacturing

CUHK expert expects China to maintain its edge in manufacturing while accelerating its economic upgrade.

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How Chinese Firms are Benefitting from Family Ownership

High family member involvement in management is linked to fewer problematic transactions, according to new study.

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The Dark Side of Employee Engagement

New research reveals job engagement, when not properly managed, could lead to negative workplace outcomes.

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The Audit Cost of Being on China’s Hurun Rich List

Study finds auditors tend to charge higher fees or use stronger language in audit opinions against clients listed on China’s rich list.

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Our People
Prof. Lin Zhou Takes Helm

Taking up deanship last December, Dean Zhou leads CUHK Business School to tap into opportunities in the Asian Century and maintain its status as one of the top business schools in the world.

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From Literature to Management: An Adventure Runs Far And Wide
Ribuga Kang, Assistant Professor of the Department of Management has taken a very different path towards her role as an educator and management theorist.

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A Tale of Two Cities: Business, Innovation and Technology

From Hong Kong to Singapore and from business to innovation and technology, BBA alumna Stephanie Hung has always been a thinker, maker and learner. She shares her unique insights into the tech race between Singapore and Hong Kong.

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A Whole New World of VR Travel
BBA in Hotel and Tourism Management alumnus Lucas Leung founded a virtual reality company called TraVR HK with the goal of revolutionising the tourism and hospitality sector.

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5G Smart Robot Joins the Battle Against COVID-19
MBA alumni Mark Mak and Eden Lu Hong joined the entrepreneurial battle to combat COVID-19 that has spread around the world. Their company Roborn Technology developed a smart 5G robot to monitor temperatures in public places and trace close contacts of infected patients.

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Getting Stronger Together Amid COVID-19

Amidst the adversity endured during the pandemic, CUHK Business School alumni and professors share their insights on the challenges and opportunities that lie ahead. We hope these will help you prepare and look forward to the future during this difficult time.

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Our Outreach
#CUHKBusinessSchool Goes Online

CUHK Business School’s doors of learning stayed open during the global coronavirus outbreak. Lectures, webinars, admission activities, and the workplace all went virtual to combat the limitations posed by the pandemic and to prepare for the challenges ahead.

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School News Highlights

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Want even more insights? Subscribe to the monthly digest of China Business Knowledge and our biannual CUHK Business School magazine now!

About CUHK Business
The Chinese University of Hong Kong (CUHK) Business School’s magazine CUHK Business provides a platform to inform readers of selected business topics and school updates through articles written by staff and guest writers. Situated at the world’s doorway to China, with a well developed foundation in business education and research, CUHK Business School has a unique role in nurturing business leaders of tomorrow. We hope you will find the articles interesting and stimulating.

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FROM CUHK: CUHK Business School Ranks 30th in the Financial Times Global Masters in Finance 2020 — Pre-experience Programmes Ranking
CUHK’s MSc in Finance holds a strong position in the “alumni career progress” category of the ranking, a measure that assesses the professional evolution of alumni three years after graduation. This year, respondents surveyed reported an almost 50% increase in their average salaries since graduating from the programme three years ago, compared to 34% for those surveyed in 2018. The programme is also ranked the 5th globally in career service and 11th in the world for career progress, leapfrogging its Asian counterparts.

Dean Lin Zhou thanked faculty, staff, alumni and students for their tremendous support to the School, “The results confirm the strengths of the programme and attest to CUHK Business School’s position as a leading, international business school.”

Prof. Joseph Cheng, Director of MSc Programme in Finance (Full-time) was excited about the ranking, “We are driven by excellence in education and commitment to giving our students the best possible start to their careers for the Asian Century. We will continue to prepare our students to handle the fast-evolving market with comprehensive financial training and guidance from professors and finance professionals.”

Financial Times defines pre-experience programmes as those aimed at students who have very little or no professional experience. The rankings are calculated according to information provided by business schools and alumni who graduated three years ago, i.e. Class of 2017 for this year’s survey. Alumni responses inform six criteria — including today’s salary, placement success and international mobility — that together account for 55% of the ranking’s weight.

Read the full Financial Times Global Masters in Finance 2020 – Pre-experience Programmes ranking results at: https://on.ft.com/3hpTIXj or click here to download a PDF copy.

Dean Zhou was also interviewed by Financial Times, and an article (PDF) was published on the newspaper’s website today.

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FROM CUHK: CUHK EMBA Ranks 4th in Asia Pacific in the QS Global Executive MBA Rankings 2020
This year, a total of 161 EMBA programmes in the world were ranked, 20 of which are joint EMBA programmes, and they were surveyed between December 2019 and February 2020. CUHK EMBA got an overall score of 79.6 and ranks no. 1 and no. 2 among the world’s independent EMBA programmes in Executive Profile and Diversity respectively.

The ranking combine input from thought leaders in business and management alongside the perceptions of global employers who recruit from the world’s best EMBA programmes, and is further enhanced by programme-specific indicators.

Data is collected from two long-standing QS surveys – the QS Global Employer Survey and the QS Academic Survey. The responses from these surveys span a total of five years, with responses from more recent years having greater weighting. In addition to these surveys, schools were asked to submit data pertaining to their EMBA programmes covering a variety of topics.

The QS Employer Survey and Academic Survey account for 30% and 25% of the ranking weight, respectively. Executive Profile, which includes average years’ work experience, managerial experience, and c-suite experience make up 15% of the ranking weight. Diversity of class makes up 10% of the ranking weight, which includes both the representation levels of women and number of nationalities among a programme’s students.

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FROM CUHK: A Journey of Exploration from Copper to Data Mining
“Most people see engineering as different from marketing, but they are very related,” says Prof. Francisco Cisternas, who came from his native Chile to become Assistant Professor of the Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. Originally from an engineering background, he has made his own path and prospered as an expert in marketing and analytics.

A Leap from Engineering to Business
Prof. Cisternas completed his undergraduate studies in Industrial Engineering and Master in Operations Management at the University of Chile. “When I was a kid, I had an inclination towards mathematics and science. I love working out solutions, so I gravitated towards engineering,” he says. Taking business courses alongside his engineering major, Prof. Cisternas picked Operations Management for his Masters at the University of Chile.



 

He found that operations improves peoples’ lives, and was a chance to address peoples’ everyday problems. “During my engineering course I discovered optimisation, and found the tools I had been learning could generate solutions for people that could improve their quality of life and profits in their business. When you study algebra and calculus, no one cares how many problems you can solve, but in optimisation there are many concrete examples and you can see the impact of the work,” Prof. Cisternas said

“Quantitative marketing is very related to engineering, we can merge engineering tools into marketing, specifically working with big data and modelling to answer managerial questions.” — Prof. Francisco Cisternas

The chance to put this positive philosophy into action came when he was offered a job in the copper industry, which was literally a ‘larger than life’ role. “In the mine site, everything was giant, with trucks like moving buildings that could flatten a car without noticing. We had to take a huge flag in our small trucks so the drivers could see us,” says Prof. Cisternas. He oversaw all the processes from extraction, refining, and export. “However, being in remote sites meant I had to be away from family and friends often, especially when we had to move to the mine and live in converted containers,” he adds.

The experience working in the mining industry started a natural progression to Prof. Cisternas pursuing a PhD in Business Administration (Marketing) from Carnegie Mellon University in the US. Contrary to what some people may think, the fields of engineering and marketing are not that distant. “Quantitative marketing is very related to engineering, we can merge engineering tools into marketing, specifically working with big data and modelling to answer managerial questions,” says Prof. Cisternas.


Prof. Cisternas had worked in the mining industry for several years before stepping into the academic world.

Devotion to Teaching and Mentorship
Prof. Cisternas is known to be very approachable, and mentorship is one of his passions. “I enjoy teaching students, learning new cultures and perspectives. I have taken every opportunity to teach, even as a teaching assistant during my Masters. I also kept teaching as a guest lecturer while I was working in the mining industry.”

Students are benefitting from Prof. Cisternas’ passion in marketing analytics and research, along with his expertise in mobile and online marketing, multi-channel management, and demand optimisation. “Being closer to the students allows me to see if the materials are getting through to the students, I want things to be memorable, and teach by doing and not only in theory, bringing practical experience and skills into the classroom.”

“When you try to do something yourself, that is when the real learning happens.” — Prof. Francisco Cisternas





 

Prof. Cisternas likes to take his real world experience and translate it to his students. “The work experience helps me when it comes to teaching; students can tell the difference and they get much more excited about cases that comes from real life, and consequently making it much more impactful for the class,” he says.

The Perfect Environment for Marketing Analytics
Having received many offers of teaching positions globally, Prof. Cisternas chose CUHK. “I didn’t have much experience in Asia, but in America I was exposed to more Asian cultures, which drove my interest. The quality of universities and researchers in Hong Kong is high with strong connections to corporates and firms in China, which is perfect for data. Things here are much more advanced and pioneering than other places in the world,” he says.

Aside from this, there have been other attractions in his two and a half years in the city. “Hong Kong is clean, it’s safe, has green areas, and there is so much to surprise you every day. Everyone in my country is Chilean, but there are not many people from my country here, so I have always have something to contribute to any conversation,” Prof. Cisternas jokes.



 

Prof. Cisternas has always been excited by advances in technology; he was distinguished with the Dipankar and Sharmila Chakravarti Doctoral Fellowship for his PhD studies on digital banking, a prestigious honour at the Carnegie Mellon Tepper School of Business. At the time, he also received the PNC Center for Financial Services Innovation Research Grant for work on digital transformation.

“That should be our mission as academics, to train students to be superb data scientists.” — Prof. Francisco Cisternas

His current research is leveraging technology even further, focusing on interactions between the digital and physical channels using big data and machine learning algorithms. Extracting video and images from the stores, Prof. Cisternas is examining how emotions influence purchasing behaviour. “We all know about the so-called ‘retail therapy’, or shopping to feel better, and I wanted to know more about this phenomenon. By looking facial expressions, we can objectively measure peoples’ emotions, the computer does a much better job and I couldn’t analyse 10,000 faces myself,” he says.

Going into the future, Prof. Cisternas is focused on advancing knowledge and improving society. “Data supports people to make decisions and the tools are becoming easier and easier to use, but it’s not just about the tools, you need to have great supporting ideas as well. That should be our mission as academics, to train students to be superb data scientists,” he says.

The post A Journey of Exploration from Copper to Data Mining appeared first on CUHK Business School.
This Blog post was imported into the forum automatically. We hope you found it helpful. Please use the Kudos button if you did, or please PM/DM me if you found it disruptive and I will take care of it. -BB
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