FN
river how did you distinguish between chicago and kellogg??
Both are great schools but are very different. While it was my 3rd choice if I had only gotten into Chicago and not MIT or Kellogg, I definitely would have gone or else I wouldnt apply. I want GM and everyone I talked to, including alums of other schools, said Kellogg has the stronger rep in that area, even though I think placement numbers historically in that area are pretty similar. Once again historical numbers dont reflect current interest with the way the job market is there is a slight uptick in competition for GM here, and I am sure its that interest at other schools has increased far more drastically.
Things that I think set the two apart and what was right for me may not be right for you at all. Kellogg has the stronger rep in soft skills, its no lightweight in the academic area but with a very strong technical background I think that Kellogg would do far more to round me out. If you want to be in some hardcore numbers driven job and have a liberal arts background, then Booth might make more sense for your profile. Fit for me Kellogg won hands down, not to say people at Chicago aren't great people (Rhyme is a case in point of great people at Booth) but the overall sense I got from all the alums and students I interacted with when I was applying, Kellogg just felt right. I like Chicago but living in Evanston along with almost all of my classmates is a huge benefit in my opinion. You may prefer big city living, I love the tight knit community here but also really love the job market for my wife and activities that are only 25 minutes away. I think you will make great friends where ever you go but I think you interactions off campus and outside of school are far easier when ALL of your friends are within several blocks of where you live. Plus I would rather walk 10 minutes to campus than commute 40 minutes each way. There are days I go back and forth several times, and that is not possible at many other schools.
My advice is rank what your criteria are in regards to choosing schools. Recruiting and job placement honestly should be 1a, and Fit and community (location/lifestyle) should be 1b. They go hand in hand but if it comes between choosing a top 5 school and a top 20, even with a little money the long term benefits of not being EXACTLY where is right is going to be worth it. However, when you are dealing with a tier (the ultra elite/elite/not so elite), picking between Chicago, Wharton, Kellogg...go with fit. Especially these days. The job market for the places the high up schools dominated recently are the ones that are sucking so you wont get the benefit of possibly getting into HF/PE/VC etc. Those jobs basically wont exist for a while, so if I were going to get a 50% ride at Chicago vs HBS, I would go with Chicago.
Once you have career and fit, then factors like money can come into play. I really would highly suggest thinking twice in the current job market before you turn down a top 5 school for a 10 to 20+ school just because you get some money. 20k a year works out to 4 months of salary post MBA. At times like these, job placement can vary greatly by school and an MBA is a long term investment. Don't jump for the school that shows you a little cash without thinking about what its going to be like when you are a 2nd year or recent graduate to be recruiting from that school vs others you are turning down. Not to say everyone graduating from a top 5 gets a job but historically during downturns, they suffered FAR less than other schools did recruiting wise.
Thats not to say there aren't things about schools that people wouldnt want to change but you just have to be willing to accept those. Find out what students DON'T like about their school. I think there are some obvious ones, like at Kellogg its obvious that our building doesnt compare to some other schools. In fact I would rank ours in line with Tuck but above MIT...but below Chicago and other newer ones. However, in my opinion its functional and that was extremely far down my list of criteria.