Score: 680 GMAT Classic
GPA: 2
Pre-MBA industry: Other
Post-MBA industry: Retail: E-commerce
2 years ago
10 Aug 2023 04:08
Dear Team,
My sincere apologies in advance if my profile seems laughable due to my GPA.
However, using my work experience I can surely depict a different story in supporting my ambitions to pursue a top MBA.
I studied Fashion Design from India and did a BA hons coming from an underrepresented background that encouraged me to give a shot at trying atleast.
Unfortunately there are numerous reasons for my low gpa in Undergrad, as I had just lost my father right before I was starting college, I came from a very strict family that wasn't allowing me to go to the college of my choice which was in another state and was also India's best design college. I definitely want to make the Adcoms understand that the issues affected me are a bit genuine which resulted in a low GPA, and I really want to showcase, that my motivations are stronger than my GPA.
I was the class representative of my batch for two years, founding member of two societies as well - Fashion Society as well as Quizzing society, along with other team members. I was also a part of another society that would plan all the college events, bring in sponsors, work towards the betterment of students (basically a student council) as well as volunteering in times of need during natural calamities and arranging funds for the homeless as well as animals. Our grading was extremely subjective, where professors relied on the kind of trend which we had chosen for our projects, leading to a certain kind of bias. The grading was extremely tough as our average scores of the batch was somewhere around 50% and we have never seen anyone scoring a 70% yet.
Describing my work experience, I bagged a placement offer from my college at a retail startup in 2020 during peak covid, which at present is currently in talks of getting acquired by one of India's largest groups . During my time there, being a fresher I made use of all the opportunities given to me - worked on several things like managing daily production, which made me understand how to work with tailors and vendors to manufacture stock efficiently, figure quality checks and understand logistics. I worked on marketing initiatives as well as e commerce planning for the brand, my main KPI was initially to assist in product development, but I slowly took up more responsibilities.
Post this, I decided to shift to marketing properly as I was very excited to explore more, so I interned at a beauty startup, that mainly targeted teens and gen z. An internship was important because not many recruiters could understand my professional experience in terms of marketing. I handled several brand campaigns, partnerships and onboarded several key opinion leaders in the beauty industry to speak about their experience with the brand. Alongside this, I worked on the brand's shopify interface handling logistics and customer support.
I got an opportunity to work in the brand and marketing team at India's leading and biggest Eyewear brand, which is India's Warby Parker and a Unicorn. I had a great time working on all sorts of responsibilities. My main KPI was to work for the brand's marketing initiatives, maintaining its image, creating digital campaigns with a huge team, for its in-house brand. Along with this, I worked on several programs based around loyalty, customer acquisition, and product development for limited edition collaborations with different brands.
Next, I worked with India's leading agency that had initially launched some of the most iconic brands like Zara etc in India. During my role there, I worked with some of the world's biggest luxury brands belonging to the LVMH Group - Fendi and Tiffany and Co. My portfolio of brands included several fashion, lifestyle and beauty brands as well as some recently launched F&B Startups and Alcohol brands. In addition to this, I also worked on pitches that bagged a global contract with the with one of the biggest luxury hotel brand. For these brands, I worked on generating PR of about approximately 30 million each for 6 months, planning several digital campaigns, events and experiences for the brands.
I am currently working with my family in their business as I wanted to prepare for my gmat and also discover the world of ecommerce and retail (which was my main interest since day 1). The organisation is a software consultancy firm that have retail clients across the world and majorly serve some retailers based in Scandinavian countries. We make Point of sale systems for some of Norway's major retailers as well as govt properties and also offer business solutions. My job was to work on creating strategies to acquire more retail brands in other cities, prepare marketing content for presentations, testing the websites and the release as well as expanding clientele in different industries in India. The reason why I want to pursue an MBA is because it was my childhood dream to be someone who can handle, build and grow a business. I kept on working with several brands to understand marketing from scratch, to building a brands retail ecosystem, and getting onto e commerce which are all the same things that the organisation does for other clients and I wanted to be a part of it. In addition to this, I want to build a brand under my father's business, offering tech solutions to retail and fashion brands for not only POS systems but also for product development, sourcing and manufacturing encouraging sustainable practices as well.
I have also participated in several volunteering activities where I started an Initiative at my family's organisation to help females from a financially weaker background to pursue their undergraduate education. I worked as pro bono for an event towards child disability on behalf of my agency , where our team did their PR. In addition to this, I have also worked with my college's student society, where we have raised funds for several landslides that would take place during monsoons, raising funds for the homeless as well as teaching primary school kids how to paint, sketch and draw.
I am requesting for an honest feedback wanting to understand if there are any wild chances that I can get into these or any of the top 50 US B schools.
To be absolutely honest, ever since my dad's demise, i've been dealing with a string of bad luck that have been making me feel depressed over the fact that my gpa is affected, because I cannot sew and got a bad grade in fashion. It would feel funny and disheartening as well, to be rejected on this basis as the course I picked unfortunately has no ties related to quant academics , finding it depressing to be rejected on my ability to not being able to sew or make flower pots.
My sincere apologies for the long write up, but I feel I needed a lot more words to express my desperation.
Thank you in advance for the feedback, and if possible i'd be grateful for more b school suggestions too !
Totally empathize with your family situation and personal emergency which could have been one of the main reason behind a below average GPA and initial struggle in life. Rest assured most business school adcoms will be empathetic towards your situation and will give you leeway for your undergrad performance. Additionally, you have shown a strong career trajectory in your professional life which can be a positive, couple that with a good GMAT score and you will be a solid candidate. In fact some of these personal situations can be used to showcase your grit and resilience in you applications which can set you apart from a lot of other applicants.
I personally feel that a EU MBA maybe a slightly better bet given your inclination in Retail and Ecommerce and your prior experience in marketing. The US has limited marketing profiles for international students and most tend to focus on the theme of marketing analytics, pure play brand manager and marketing manager are fairly limited. Would suggest you think hard about some solid EU options for your MBA and you can infact leverage the experience to expand your family business within the region.
Do reach out to us at info@thembaedge.com to have a deeper discussion regarding your career goals and your future plans. All the best!
FYI, most US MBA programs do not translate the GPA into the US 4.0 scale so you may not look so weak either. US schools don't report the international GPA to the rankings and it has no impact for them.
In terms of EU vs. US schools, yes, CPG is a bad area in the US and very hard to break in for international. It is not a thing basically and you may want to research further for your specific specialization. If you are thinking fashion/etc, Stern has that program, which I see you already know