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Esuric
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aerien
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Esuric
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A simple way to start is the rankings. Select the top 20 and then read about them. As you read about them, you will realize that there are some things that you like about some and some things that you dont like. You will then formulate your own selection criteria for b-schools... things like:

location
quality of academics
focus of academics (marketing, finance, international)
opportunity to do an exchange program
opportunity to learn another language
career services

... the list could go on