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Emory Goizueta 2015 MBA Essay Tips & Deadlines

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New post 07 Oct 2014, 13:42
To ace your Goizueta essays, you’ll need to show—not just tell—that you have the skills, passion, and motivation to excel in a rigorous academic environment, and in the business world at large. Illustrate who you are, what you want, and where you are going.

These essays are short – be prepared to make tough decisions about what key points to include and what to leave out. Write simply and directly to squeeze as much meaning and impact as possible out of each word.


1. What is your short-term career goal and why is an MBA from Goizueta an important next step toward that goal? (200 word limit)

No room for backstory here. And notice the question is limited to short-term goal, i.e., the role you are targeting immediately upon graduating. Address in specific terms your desired position, an example of your desired company, what you expect to do in that role, and why you want it. Next, identify two to three aspects of the program most important to you and, for at least one point, note why you need a Goizueta MBA to achieve it.

2. If your initial career plans are not realized, what else are you considering? (200 word limit)

Present a credible “Plan B” short-term goal, noting why it’s still a good option and will be a viable path to your longer-term goals. Focus on the positive aspects of this other path, even if it is not ideal in your mind (i.e., avoid emphasizing why it’s not as good as your first choice).

3. The Business School is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. It is his legacy and the strength of his character that gives rise to our vision: Principled Leaders for Global Enterprise. Goizueta once said, "The cynics will tell you that the good you do today will be forgotten tomorrow. I'm telling you, do it anyway."

Provide an example of the good you have contributed to an organization and the impact of your actions. (300 word limit)

I suggest addressing this question as a story (a very succinct story): describe a time you contributed to an organization. Walk through it crisply, “zooming in” on relevant details and focusing on your actions. In a final, brief paragraph reflect on the impact and why it’s meaningful.

To select the best topic or experience to portray, look for something that is fairly recent and that has a clear impact. You can use a work or non-work experience, depending on what you strategically want to highlight, but most people should grab this opportunity to showcase their impact at work. Keep in mind that the contribution and impact should be to the organization.

4. Complete one of the following statements. (250 word limit)
I am unique because…
My most memorable cross-cultural experience…
I am passionate about…
The best piece of advice I’ve ever received is…

This question is an opportunity for you to introduce a non-professional interest or aspect of your background. Show yourself off the job as an interesting human being.

Which should you respond to? The one you will find easiest to answer in an engaging, enthusiastic, and authentic way. The one that will best complement the rest of your application.

5. Please share with the committee and your future classmates an interesting or fun fact about you. (25 word limit)

Align this short essay with essay 4 above – it’s another opportunity to round out your profile. This one can be work or non-work related. Be natural in your tone – don’t strain to sound “fun” if it doesn’t come naturally to you in writing, and don’t hold back if it does.

Optional Essay:

If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). (Please limit your response to 250 words)

You can of course use this essay solely to address an extenuating circumstance. If you don’t need it for that purpose, if there is something you believe would add to your case for admissions that is not covered in the rest of the application, write about it here. Focus on one facet of your life or an experience that is important to you, reveals the human being you are, and isn’t described in other parts of the application.

Re-Applicant Essays

Applicants who have applied to Goizueta Business School in the past are required to answer two questions:

Complete each of the following questions.
1. What is your short-term career goal and why is an MBA from Goizueta an important next step toward that goal? (200 word limit)

See tip above.
2. If your initial career plans are not realized, what else are you considering? (200 word limit)

See tip above.
3. Explain how you have improved your candidacy for Goizueta Business School’s MBA Program since your last application. (250 word limit)

This is THE key question for all MBA reapplicants. Goizueta just asks it explicitly. Please see MBA Reapplicant 101 for more advice.

If you would like professional guidance with your Emory Goizueta MBA application, please consider Accepted’s MBA essay editing and MBA admissions consulting or our MBA Application Packages, which include advising, editing, interview coaching, and a resume edit for the Emory Goizueta application.

Emory Goizueta 2015 MBA Application Deadlines:

Application Deadline
Decision Notification

Round 1
October 10, 2014
December 4, 2014

Round 2
November 14, 2014
January 29, 2015

Round 3
January 9, 2015
March 5, 2015

Round 4
March 13, 2015
May 1, 2015


By Cindy Tokumitsu, author and co-author of numerous ebooks, articles, and special reports, including Why MBA and Best MBA Programs: A Guide to Selecting the Right One. Cindy has advised hundreds of successful applicants in her fifteen years with


Related Resources:

Why MBA?: A Guide to Clarifying and Writing About Your Goals
2015 MBA Application Essay Tips
Emory Goizueta B-School Zone's experienced admissions consultants can help you create the most impressive application possible with comprehensive packages, or provide targeted assistance from picking perfect programs to designing a dazzling resume, constructing engaging essays, or preparing for intense interviews…and more! has guided thousands of applicants to acceptances at top MBA programs since 1994 – we know what works and what doesn't, so contact us to get started now!

This article originally appeared on the Accepted Admissions Consulting Blog, the official blog of
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Emory Goizueta 2015 MBA Essay Tips & Deadlines   [#permalink] 07 Oct 2014, 13:42
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