Last visit was: 31 Aug 2026, 17:35 It is currently 31 Aug 2026, 17:35
Home
Messages
Tests
Schools
Events
Close
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Go to My Error Log Learn more
Close
Request Expert Reply
Confirm Cancel
User avatar
kevin123
User avatar
Joined: 11 Nov 2011
Last visit: 12 Nov 2011
Posts: 1
Posts: 1
Kudos: 0
Exam question in Marketing 11 Nov 2011, 11:41
Kudos
Add Kudos
Bookmarks
Bookmark this Post
Can anyone please help me interpret the following exam questions?

Quote:
"Internet service providers, having access to increasing amount of data, may devise service differentiation based upon customer profitability in building their service brand globally. Taking this as a given condition for success:

1. Please explain/define the following six terms of service marketing when applied to the Internet: service quality, self-service technologies, service brand elements, misleading advertising, customer expectations exceeded and service image.

2. Use examples from your own experience on the web to illustrate these six terms and the operational problems involved for Internet service providers."
Show more
The questions (1 & 2) are pretty straight foward, however, the leading question about internet service providers puzzles a great deal. What is exactly meant by it? What exactly clarifies an internet service provider? Is it basically the company that provides your internet or is it any company that sells a service through the net? Are there any specific cases where service providers devise their service differentiation in order to achieve success? Any help is appreciated !! :-D



Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Quantitative Questions Forum
Still interested in this question? Check out the "Best Topics" block below for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!
User avatar
Mindreko
User avatar
Joined: 12 May 2011
Last visit: 16 Aug 2020
Posts: 93
Own Kudos:
57
Given Kudos: 1
Schools: HKUST
GMAT Date: 12-02-2011
GPA: 3.1
WE:Medicine and Health (Healthcare/Pharmaceuticals)
Schools: HKUST
Posts: 93
Kudos: 57
Exam question in Marketing 11 Nov 2011, 16:11
Kudos
Add Kudos
Bookmarks
Bookmark this Post
Where is this from? This doesn't seem very relevant to GMAT Math questions..



Archived Topic
Hi there,
This topic has been closed and archived due to inactivity or violation of community quality standards. No more replies are possible here.
Where to now? Join ongoing discussions on thousands of quality questions in our Quantitative Questions Forum
Still interested in this question? Check out the "Best Topics" block above for a better discussion on this exact question, as well as several more related questions.
Thank you for understanding, and happy exploring!