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Expert advice for Goizueta from Admissions Consultant blogs

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Joined: 23 Mar 2014
Posts: 783
Expert advice for Goizueta from Admissions Consultant blogs [#permalink]

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New post 29 Sep 2017, 11:58
ImageThe Emory MBA program in Atlanta offers a variety of programs, including a one-year MBA, a business analytics program and the traditional two-year MBA. The program is designed to give students practical, hands-on experience to be “day one ready” for their careers. Prospective students start working with a personalized career coach before setting foot on campus, and Emory claims high rankings with recruiters.

When approaching the Emory MBA essays, it is important to be focused on your overall application strategy and clearly understand your own unique strengths and weaknesses. You will want to demonstrate your professional skills and personal qualities, along with clearly demonstrating that you are familiar with the Emory MBA program and that it is an appropriate fit for you.

Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 word limit)

This career goals essay asks how you will achieve your goals, supported by examples from your past. Rather than reciting your resume, focus on the key moments that have formed your experience, accomplishments and shaped your goals. This essay is most effective if you are able to clearly show the through line between your past experience, the Emory MBA program and ultimately reaching your short-term post-MBA goals.

The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise.
Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300 word limit)

When you are asked to provide an example, the admissions committee is trying to understand how you think, act and behave in a specific circumstance. The best predictor of your future behavior is your past, and this question asks you to think about how the past has shaped your development as a leader.

Use a specific story as your example and make sure you provide detail about the situation, what you did, and what you accomplished. Think about the lessons you learned and the way you were able to grow as a result of the experience. To be thoroughly convincing, a recent example of a time that you used these learnings would be effective.

Because Emory is asking specifically about a leadership element based on the school’s namesake, this is also a great place to incorporate your research on Goizueta’s leadership programs and values. In researching the program you will want to take advantage of the formal programs available, from school visits to admissions information sessions, as well as informal networking with current and former students.

Complete one of the following statements. (250 word limit)
• I am passionate about…
• The best piece of advice I’ve received is…
• The best day of my life was…
• A personal goal I want to accomplish is…

This essay is open-ended and provides an opportunity to express yourself. Starting with the topic you want to cover and then backing into the question you will answer is a more structured way to approach this essay if you are daunted by the options.

Think about what examples, stories and ideas you have communicated in the prior questions and fill in the gaps with this response. You have covered your career progress thus far and your goals, and you have described your leadership style. Your resume and recommendations will provide more insight along both angles. This essay is an opportunity to add something additional to your application and round out the admissions committee’s view of your profile.

Your passions can be from your personal life, community involvement or career. For example, if you have entrepreneurial plans you are most likely passionate about building a business or your specific business idea. The best day of your life might be when you ran a marathon, earned a promotion, or got married. The question about the best piece of advice you have received is similarly open. The last option, “a personal goal I want to accomplish is…” is the only option that limits you to a personal response.

If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). Please limit your response to 250 words.

Ideally you have focused on your personal attributes and goals in the prior question, and can use this optional essay purely for anything you need to explain about your profile and application. For example, if you have periods of unemployment and need to describe how you spent your time, this is the place to do it. Other gaps might be a low GPA or GMAT, lack of advancement at work, or a recommender that is not a current supervisor.

To focus on one possible topic, if you do have unexplained gaps in your resume, how do you handle it? The ideal explanation is that you were doing something productive. That something productive could be traveling the world and learning more about yourself. It should not be sitting on the couch watching Netflix. If you were unemployed and still looking for work, perhaps you volunteered, pursued other hobbies, or took time to conduct informational interviews to learn about your career goals. Think about how you can frame your activities to show that you are motivated and responsible.


If you are looking for guidance on your Emory MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
Joined: 23 Mar 2014
Posts: 783
Re: Expert advice for Goizueta from Admissions Consultant blogs [#permalink]

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New post 31 May 2018, 14:18
Having the opportunity to learn from the best and brightest minds in business is one of the top motivators for many applicants considering an MBA degree at an elite business school. The professors and lecturers you’ll encounter have worked in the trenches, and bring an incredible wealth of real-world experiences into the classroom setting.

In our new limited series of professor interviews on the SBC blog, readers will get to know a bit more about these brilliant academics, what fields most excite them, the trends they foresee, what they enjoy most about teaching at their respective universities, and how it all comes together with their students.

Today, let’s meet Daniel McCarthy, assistant professor of marketing at Emory University’s Goizueta School of Business.  McCarthy is also the co-founder and chief statistician of Zodiac, a predictive customer analytics platform.

  • Ph.D. in Statistics, The Wharton School, University of Pennsylvania, 2017
  • B.S. Economics Summa cum laude in Statistics and Finance, The Wharton School, University of Pennsylvania, 2006
  • B.A.S. Summa cum Laude in Systems Science Engineering, University of Pennsylvania, 2006

Course(s) taught: Marketing Research
What triggered your interest in your subject matter?
Customer-based corporate valuation, my main research topic, brings together all of the disciplines that I love the most – finance, statistics and marketing. I spent 6 years working at a valuation-based hedge fund before going back for my PhD in Statistics, and in the middle of my PhD, I pivoted into quantitative marketing. It was a match made in heaven.
Any surprising or unique applications of your field of study?
While my co-author Peter Fader and I have applied my valuation methodologies to several companies, the results of the analysis that I performed on meal kit delivery company Blue Apron yielded very striking results. I performed my analysis on Blue Apron the day after they filed their IPO prospectus, back when sentiment towards the company was very positive.

My assessment was decidedly less optimistic, revolving around rapidly rising customer acquisition costs and poor customer retention. The work ended up going viral, and has been featured in popular media such as the Wall Street Journal, FT, Fortune, BusinessInsider, Barron’s, and more.
What are you most excited about that’s happening in your field?
It is exciting to see how much mindshare customer-based corporate valuation has acquired in such a short period of time. I would have never predicted one year ago that CNBC’s Jim Cramer would be discussing my research on Wayfair during his show, but here we are.

Sell-side equity research firms are writing entire research notes dissecting and discussing the concept. Every new IPO comes with requests for comment from popular media outlets. It makes me very optimistic about where will be at this time next year.

Can you speak to interesting trends in your field?
We are starting to see corporations, and not just investment funds, adopting customer-based corporate valuation into their business operations. I anticipate that this trend will continue. It only makes sense that companies manage customer value and its behavioral determinants – customer acquisition, retention, and monetization – more diligently.
Best advice for an aspiring business mogul?
A traditional product-centric mentality will not cut it anymore. To create durable value, companies need to replace this with a customer centric mentality. When companies launch new products, the question is not how much sales those new products will generate. The question should be how much those products will expand the lifetime value of the company’s current and future customers.

Of course, before you can manage your business around customer value, you need to be able to measure customer value. The measurement problem may seem daunting, but it is (1) an essential prerequisite and (2) getting easier and easier by the day.

What can you do in the classroom to best prepare students for the real world?
I prepare students for the real world in two main ways. First, I spend a lot of time making sure my course content is relevant and actionable. Second, I do my best to bring my business background into the classroom to provide students with real-world examples of the concepts I teach “in my own voice.”

Third, a large components of my students’ final grade comes from a final project in which they use the tools they learn in class to perform marketing research on a new product or service, because what better way to internalize marketing research than through experiential learning.
What do you like about the school you are teaching at?
Emory has been a wonderful home on many levels. My marketing faculty colleagues could not be supportive of me. The administrative staff has been equally supportive, always looking for exciting new opportunities for me to shine. The students are sharp, engaged and interested. And who can beat Atlanta in the winter time?

Thank you Professor McCarthy for making time to share your insights with our readers!

If you are looking for guidance on your MBA application, Stacy Blackman Consulting can help with hourly and comprehensive consulting services. Contact us to learn more. Visit the website for Stacy Blackman Reviews, and check out the company’s e-publications for more in depth school-by-school guidance.
Re: Expert advice for Goizueta from Admissions Consultant blogs   [#permalink] 31 May 2018, 14:18
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Expert advice for Goizueta from Admissions Consultant blogs

  new topic post reply Update application status  

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