I’ve been thinking about this while working with MBA applicants targeting M7 schools.
A lot of the conversation around applications seems to come back to the same things: GMAT score, GPA, company name, years of experience and promotions. Obviously all of these matter, but once you have a reasonably strong profile, I’m not sure they are what makes the difference.
The harder part seems to be making the different pieces of the profile make sense together.
For example, someone might have a great career, strong progression and a good test score, but still struggle with questions like:
- Why MBA, and why now?
- Why this particular post-MBA goal?
- What actually makes this person different from the other 200 strong applicants with similar backgrounds?
- Which parts of their career should be the centre of the application, and which are simply supporting evidence?
I also think this becomes particularly important for applicants from heavily represented pools. Adding another certification or another activity doesn't necessarily solve the problem if the underlying story still feels generic.
The other thing I’ve noticed is that people sometimes approach every school separately and end up with seven different versions of themselves. To me, the stronger approach is to first understand the core story and then adapt it to each school.
I work with Vatsal at
Narrative Alpha, and a lot of our work is around this part of the process: figuring out the strongest positioning before getting into the actual essays and applications. For anyone applying this year, what are you finding hardest right now: figuring out your story, post-MBA goals, essays, school selection, or simply knowing whether your profile is competitive enough?
Would be interesting to hear how others are approaching it.