Funny (not so Funny) GMAT Things

OK, I see where you're coming from, but even if you weren't doing it to make money there's an extremely good chance you would lose money on it because of the costs of doing business. But think about it this way: if the goal is awareness, you'd still have to sell a lot of t-shirts. You won't get much awareness with only a few people wearing them, and if most people only wear them around others who would understand the joke, they would already be at b-school. So you'd be building limited awareness among a community that no longer needs you - they've taken the GMAT and have gotten into school.

Amazon doesn't pay much. I think B&N pays more, but it's still not much. There really aren't too many things you'll be able to do to build awareness, other than gently promoting the site on other forums like BusinessWeek.com. I've been on that site and the GMATTutor Yahoo Group, and your site is more active than both when it comes to GMAT discussion these days, so you're not doing too badly. Submit some of your pages to Google, or do a search on "GMAT discussion board" and see how high you come up. Try other variations too, and put certain keywords in your meta tags and page titles if you haven't already so that you show up higher in the search engines. That's probably how most people will find you.