Question:
The following appeared as part of a recommendation from the financial planning office to the administration of Fern Valley University.
"In the past few years, Fern Valley University has suffered from a decline in both enrollments and admissions applications. The reason can be discovered from our students, who most often cite poor teaching and inadequate library resources as their chief sources of dissatisfaction with Fern Valley. Therefore, in order to increase the number of students attending our university, and hence to regain our position as the most prestigious university in the greater Fern Valley metropolitan area, it is necessary to initiate a fund-raising campaign among the alumni that will enable us to expand the range of subjects we teach and to increase the size of our library facilities."
Answer:
The report sent from the financial planning office to the administration of Fern Valley University is based on assumptions which do not strongly support the mentioned reasons. It states that teaching and library resources have been the main sources of dissatisfaction for the students. The flaws can be explained in three major ways so as why the funding-raising campaign among the alumni would fail to achieve the desired goal.
Firstly, it has been mentioned that due to poor teaching and lack of adequate library resources have been the major reasons for the dissatisfaction of the students which has led to the poor mouth publicity. This point is not strong enough there is no evidence proposed so that this will fulfil to achieve the goal. Instead, the focus should be on recruiting highly experienced faculties so as to improve the quality of education which will eventually serve a positive result.
Secondly, it also does not justify how increasing the number of subjects and increasing the library facilities would be beneficial to the students. The focus should be on the quality of subjects taught and not on the number of subjects. Doing this may make the alumni give back to the university in several ways one of which is recruiting the graduating students. This is more convincing than fund-raising among the alumni.
Thirdly, there is no target amount set to be achieved for the fund-raising campaign. This shows that the financial planning is flawed. Also, the fund-raising should not be limited only to the alumni and be carried out on a bigger platform. Marketing should be a key strategy. Apart from the funds concentrated on spreading the word would show a new transformation of the Fern Valley University.
Thus, the above reasons demonstrate the major flaws which should have been under consideration instead of the existing ones. And it should be kept in mind the number of students attending the university does not make a university prestigious but the smartest of all. In order for the report to be convincing the financial planning, the office has to strongly ponder on the pointed flaws and work on the facts provided.
Thank you.