ETS just bought ACT — while trying to sell the GRE. What does that tell us?In a pretty wild turn, ETS closed its acquisition of ACT on July 1, 2026 — folding two of the biggest names in standardized testing into one company, along with ACT's WorkKeys program and (per at least one industry analysis) the Encoura enrollment-data platform that came bundled in.
The kicker: this happened just months after reports surfaced that ETS was shopping the GRE and TOEFL to private equity for roughly
$500M, reportedly because GRE volume has cratered — from over
350,000 test-takers in 2020–21 to under
200,000 in 2024–25.
So is the GRE headed for a sale to a PE firm while ETS focuses its energy on the newly-merged SAT/ACT business? What would that mean for score reporting, fees, or how seriously programs keep treating the GRE if ownership changes hands? Curious what everyone here thinks.
Sources:
Higher Ed Dive | Poets&Quants | Forbes | Inside Higher EdFewer people are taking the GRE than in years — here's what the numbers sayIf your study group feels smaller than it used to, it's not just you. New data from the National Student Clearinghouse's Spring 2026 report shows master's program enrollment down
1.3% (about 26,000 students) year over year, and international graduate enrollment down
4.3% overall — with public four-year schools seeing a
9.2% drop in international grad students specifically.
Combine that with ETS's own reported GRE volume falling from 350,000+ test-takers (2020–21) to under 200,000 (2024–25), and the pool you're "competing" against for seats has genuinely shrunk.
Does that change how you're thinking about target scores or which programs feel realistic this cycle? Has anyone noticed schools loosening GRE requirements or offering more funding as a result? Would love to hear real experiences from this cycle.
Sources:
National Student Clearinghouse | ForbesGRE vs. GMAT — and why AI-generated practice questions keep falling shortA recent test-prep industry piece lays out the classic GRE-vs-GMAT split pretty well: people who lean GRE are usually trying to avoid the GMAT's harder quant while playing to strong verbal skills, and the GRE keeps more doors open since it's accepted outside business school too.
What stood out more, though, was a warning from a test-prep founder about AI-generated practice questions: official test writers build items with a level of craft (distractor design, calibrated difficulty) that AI-generated content just doesn't replicate. In other words, the "AI practice sets" floating around online are frequently a worse use of your study time than official-style material.
It's a good reminder of why this forum leans on real, difficulty-calibrated questions instead of quick AI-generated ones. Anyone here been burned by low-quality AI "practice" questions? Share your experience below.
Source:
Poets&Quants for Undergrads