Help defining list of schools for brand management?

Question

I would really appreciate any input or help in relation to this, but I'm struggling to find anything to help me narrow my search for what schools are the top for brand management (besides the obvious Kellogg).

I know many schools that don't necessarily specialize in that department or are known for it are still great at a lot of other things like Kellogg also has great consulting opportunities not just marketing. But besides one or two odd list here or there which are for marketing in general I'm struggling to craft a list of among the 25-30 or so programs that are the known for brand management and would really appreciate anyone's input on this that can help.

What I have on my list is Kellogg/UT with possibilities in Ross, Fuqua, and Haas but it's just been too hard to say anything for certain.

aerien · Answer

Perhaps the easiest way to start narrowing down your options is to consider the types of industries in which you want to do brand management -- and then on location. If you want to do CPG, Kellogg is a strong choice due to obvious reasons; Ross, Fuqua, Johnson, Carlson, Fisher, Emory also have good reach imo. If you want to do Luxury Goods, you could look at a Stern, Columbia, even an HBS. For tech, you'll have yet another group of schools to consider, etc.

For location, keep in mind that a lot of your major CPG firms are based in the Midwest / the general middle of the country. Your tech firms will largely be on the West Coast. Luxury goods is mostly in NYC. Where do you want to be immediately post-MBA? Yes, people end up "everywhere" after business school, but you'll find that every school has their major cities and their major recruiters. Check out the employment stats for each school if you haven't already done so.

redfield · Answer

This is great advice and insight thanks. I presume you get similar lists such as "For tech, you'll have yet another group of schools to consider, etc. " through the employment report? I have looked at a couple reports but it's hard to know from what I saw what the person did at the place. For example if it says 10 students went to Amazon, did all of them do finance? Or could it be marketing? Unless that information does exist and I'm simply looking at too generic of a report?

Thank you again for that great insight, like I said initially I really appreciate the input.
I've also looked at potential companies I would hope to join afterwards but the brand managers at those companies seemed to each represent a different mba program so there wasn't much of a pattern (although perhaps that is in a way the pattern?).

aerien · Answer

For industry and function details, if you can't find them published, check with the student clubs. They'll know where people end up and in what function and can most likely connect you to current students to learn more about their internship roles and recruiting processes.

VeritasPrepDozie · Answer

I agree with the above the student clubs can be tremendously helpful here and can provide tons of context that you probably won't be able to glean from an employment report. Reach out to a few schools you may be interested in and hopefully you can get some more intel

MBAbot · Answer

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Help defining list of schools for brand management?

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