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Total time taken 4 minutes

1) According to the passage, today's consumers are less concerned with value and more concerned with which of the following?

A. price and packaging - earlier trends
B. a product's longevity- not mentioned in passage
C. the product's brand name. - not mentioned in passage
D. previous experience with the product - irrelevant
E. design and emotional impact - author explicitly mentions the new trend in which design and emotional impact outweigh price and packaging.

PARAGRAPH 1 last line.

Within the last decade, however, analysts have noticed that consumers more frequently purchase an item based on its aesthetic quality or emotional appeal, even if it is not the best value.




2. The passage is primarily intended to do which of the following?

Prethinking - The passage is intended to show the changing trends , in which design of the computer model and the emotional impact it makes ( ex. Giving a sense of luxury in home - the computer monitors have smooth edges that can give the home office the feel of an art studio.

A. compare and contrast different types of PC computers - irrelevant
B. define the concept of emotional appeal - not intended to define the concept
C. explain the pros and cons of a current marketing trend - irrelevant
D. offer an example of how emotional appeal is important in the current technology market - definitely
E. argue in favor of greater regulation within the technology industry - irrelevant
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