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Question 1
E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
94% (01:25) correct
6%
(00:55) wrong
based on 317
sessions
History
Date
Time
Result
Not Attempted Yet
Question 2
D
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
86% (00:41) correct 14%
(00:53) wrong
based on 314
sessions
History
Date
Time
Result
Not Attempted Yet
Historically, consumers have tended to purchase new technologies that they consider to be a good value. Price and quality of the product have long outweighed its design or emotional appeal. Within the last decade, however, analysts have noticed that consumers more frequently purchase an item based on its aesthetic quality or emotional appeal, even if it is not the best value.
Apple computers, for example, have risen to the top of the PC market. Many researchers attribute its success to the emotional impact of the product, including its packaging and design. Even Apple cords and chargers have a sleek appearance, and the computer monitors have smooth edges that can give the home office the feel of an art studio. Such details are the keys to Apple's success. Even though Apple must charge higher prices to give its products an element of luxury, consumers are willing to pay the price.
Because consumers are paying more to purchase Apple computers, the company can use its large profits to continue adding expensive details to its products. Other computer makers might have to take a more economical approach because their profit margins are lower. However, the recent trend has shown that saving a few dollars by skimping on details may not be worth the cost.
Apple computers, for example, have risen to the top of the PC market. Many researchers attribute its success to the emotional impact of the product, including its packaging and design. Even Apple cords and chargers have a sleek appearance, and the computer monitors have smooth edges that can give the home office the feel of an art studio. Such details are the keys to Apple's success. Even though Apple must charge higher prices to give its products an element of luxury, consumers are willing to pay the price.
Because consumers are paying more to purchase Apple computers, the company can use its large profits to continue adding expensive details to its products. Other computer makers might have to take a more economical approach because their profit margins are lower. However, the recent trend has shown that saving a few dollars by skimping on details may not be worth the cost.
1. According to the passage, today's consumers are less concerned with value and more concerned with which of the following?
A. price and packaging
B. a product's longevity
C. the product's brand name.
D. previous experience with the product
E. design and emotional impact
A. price and packaging
B. a product's longevity
C. the product's brand name.
D. previous experience with the product
E. design and emotional impact
2. The passage is primarily intended to do which of the following?
A. compare and contrast different types of PC computers ‘
B. define the concept of emotional appeal
C. explain the pros and cons of a current marketing trend
D. offer an example of how emotional appeal is important in the current technology market
E. argue in favor of greater regulation within the technology industry
A. compare and contrast different types of PC computers ‘
B. define the concept of emotional appeal
C. explain the pros and cons of a current marketing trend
D. offer an example of how emotional appeal is important in the current technology market
E. argue in favor of greater regulation within the technology industry
RC Butler 2022 - Practice Two RC Passages Everyday.
Passage # 109 Date: 16-Mar-2022
This question is a part of RC Butler 2022. Click here for Details
Passage # 109 Date: 16-Mar-2022
This question is a part of RC Butler 2022. Click here for Details
Source: Grockit GMAT
16 Mar 2022, 02:29
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1. Answer - E. Today's consumers are more concerned about the design and emotional impact.
2. Answer - D. Offer an example of how emotional appeal is important in the current technology market.
2. Answer - D. Offer an example of how emotional appeal is important in the current technology market.
20 Aug 2022, 20:49
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Easy one, solved it in less than 3min.
Focus on the tone of the passage, both the questions are similar.
Posted from my mobile device
Focus on the tone of the passage, both the questions are similar.
Posted from my mobile device
