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VictoryMBA
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riverripper
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I was as specific as possible as well. I'm no expert, but my feeling was that the AdCom want to know that you have defined career plan and that the MBA fits in with that plan. If that means throwing in a desired job title, I don't see anything wrong with it. It is most important, however, to fully articulate what your responsibilities would be in such a position and how getting an MBA from institution X will help you succeed in that role.
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Would you say that mentioning specific companies goes too far? I have heard conflicting theories on this.

On the one hand, you have a very clear goal to shoot for as early as the internship.

On the other hand, depending on your profile, you may come across as unrealistic.

I figure that I will not mention any specific companies unless I am asked for it.....

dox
I was as specific as possible as well. I'm no expert, but my feeling was that the AdCom want to know that you have defined career plan and that the MBA fits in with that plan. If that means throwing in a desired job title, I don't see anything wrong with it. It is most important, however, to fully articulate what your responsibilities would be in such a position and how getting an MBA from institution X will help you succeed in that role.
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Above all else you want your career goals to be realistic. Yes a lot of people are career changers but you need to prove that you can accomplish any career change...schools want people to reach their goals. If people dont they tend to blame the school not themselves and thats not something schools want. To get into a school you are going to have to be employable and having realistic goals is paramount.
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raabenb
Would you say that mentioning specific companies goes too far? I have heard conflicting theories on this.

On the one hand, you have a very clear goal to shoot for as early as the internship.

On the other hand, depending on your profile, you may come across as unrealistic.

I figure that I will not mention any specific companies unless I am asked for it.....

dox
I was as specific as possible as well. I'm no expert, but my feeling was that the AdCom want to know that you have defined career plan and that the MBA fits in with that plan. If that means throwing in a desired job title, I don't see anything wrong with it. It is most important, however, to fully articulate what your responsibilities would be in such a position and how getting an MBA from institution X will help you succeed in that role.

I think your instincts are right on this one. I stopped short of naming specific companies; I didn't feel that it added any real value to the point I was trying to make. As long as you are being specific, realistic, and tying in the necessity/value of the program, you'll be fine.
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I was very specific in that I mentioned the Industry, the function and the responsibilities that I was interested in. But I stopped short of mentioning any firms or actual job titles. As the others have stated above, having clear goals tells the ad-com that you know what you want and how the MBA fits in.
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I was quite specific as well. I defined my short term goals and then my long term goals in more detail. The region where I want to work, in what position and what industry.
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I was specific in the industry and field I want to go into, listed one example company, and talked about the type of job I would be doing. It all weaved into my "Why MBA" story realistically, which I think is the most important part.