I will say that I actually read it in depth. There's a lot of information provided in the book, and because of all of us are OCD, we swallow that type of stuff whole. That's the good part...
Even still, I stand by my opinion on the essays. I think that an applicant's number one goal in each essay should be to cut out every single thing that is boring and then cut some more. I just have to figure that ADCOMs get really tired of reading of essays like Montauk's (i.e. I started at x and worked hard to get to y, developed further in z and you are an excellent choice in a school for me to keep growing because I am uniquely unique). If you can honestly look at his examples and get excited about them, you and I are very different.
The side by side comparison of MBA Game Plan and Montauk really show the two different schools of thought. MBA Game Plan might be a little over the top sometimes on format, but it does a much better job of showing you how each essay can be built. In my opinion, good essays should be filled full of why and how, rather than what.
At the end of the day, I guess everyone leans the way they want and everyone here is finding/found quite a bit of success. Good thing each school is looking for something a little different or only half of us would be getting an MBA.