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BAMBAMBAM
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MDF
Joined: 20 Jun 2010
Last visit: 25 Nov 2015
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Concentration: Strategy, Economics
Schools: Chicago (Booth) - Class of 2014
Schools: Chicago (Booth) - Class of 2014
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blg529
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Affiliations: Phi Beta Kappa, Kappa Delta
Location: United States (CA)
Concentration: Marketing, General Management
GMAT 1: 770 Q49 V47
GPA: 3.9
WE:Other (Finance: Venture Capital)
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thisguy310
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I'd pick an angle and stick with it (at least for the essays). Again, a lot of people coming into b-school don't know what they want to do after, but at least on the essays they do ;)

I'd try to spell out the story about how your start-up, even if you feel it's dull, has opened doors for you and inspired you to learn more about entrepreneurship... then tie it back to how the school is the perfect fit for you to make it happen with the school's contacts, network and education.

Feel free to pm me. One of my essays was very similar in that I wrote about how from starting my own company has inspired me to start something post MBA.