Imagine for a second being in my shoes, a techie who's also an amateur musician

Which of these extracurricular stories would you emphasize on in order to impress the adcomms?
Artistic: For 7 years performed in various venues and non-profit events, collaborated with other like-minded amateur artists from other parts of the world, created a website for my group to promote our music, won several contests with cash prizes, carried out grassroots promotion for the group's internet album, received radio airplay, established relationships with radio DJs, playing dual roles as both musician as well as artist manager.. etc...
OR
Organizational: For 2 years co-founded and ran a musical event/talent company to promote music and multiculturalism, planned regular concerts, established relationships with musicians/advertisers, carried out both mainstream and grassroots promotion, devised business plan/advertising packages, met and negotiated deals with venue owners/advertisers, oversaw operation of concert, etc...