Bunuel
In recent years, many advertisements have won awards for their artistic quality. But since advertising must serve as a marketing tool, advertising executives must exercise their craft with an eye to the effectiveness of their advertisement. For this reason, advertising is not art.
The argument above depends on which of the following assumptions?
(A) Some advertisements are made to be displayed solely as art.
(B) Some advertising executives are more concerned than others with the effectiveness of their product.
(C) Advertising executives ought to be more concerned than they currently are with the artistic dimension of advertising.
(D) Something is not “art” if its creator must be concerned with its practical effect.
(E) Artists are not concerned with the monetary value of their work.
The argument concludes that
"advertising is not art" based on the premise that advertising must be effective as a marketing tool.
This is the breakdown of the argument's structure:
- Premise 1: Advertisements have won awards for artistic quality.
- Premise 2: Advertising must serve as a marketing tool, and executives must be concerned with its effectiveness.
- Conclusion: Therefore, advertising is not art.
The unstated link, or the assumption, that connects the premises to the conclusion is the idea that if a creator must be concerned with the practical effect of their work, then that work cannot be considered art.
Let's evaluate the options to find the one that matches this assumption:
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(D) Something is not “art” if its creator must be concerned with its practical effect. This statement directly links the premise (concern with practical effect) to the conclusion (not art). If this is true, the argument holds. If it's false, the argument falls apart. Therefore, this is the necessary assumption.
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Answer is D