Medill Masters in Integrated Marketing Communications offered by Northwestern University is ideal for professionals who wish to specialize in niche area of Marketing and Communications. Applicants with bachelor’s degrees in business, management, or commerce find this program especially appealing as it allows them to build on the basics of business (as learnt during their bachelor’s) and also receive advanced instruction in marketing and communications.
Due to its very nature, the IMC program admissions committee looks for evidence of exceptional communication ability (written as well as spoken skills) in student applications. Students must demonstrate this in their written applications as well as in their interviews.
While work experience is NOT required to apply for the program, some contextual experience can be beneficial for applicants, and will help them appreciate the nuances of the program more. Medill does not state a minimum or range for GMAT/GRE scores or GPAs, but instead says that it evaluates each application holistically. This provides a great opportunity to students with lower GRE/GMAT scores to demonstrate the uniqueness of their profiles. However a score of 670+ will boost your chances backed up with well written essays and stellar LORs.
You can use this comprehensive tool to get an in-depth analysis and determine the competitiveness of your profile :
https://mim-essay.com/profile-evaluation?gcfSome other B-schools with similar programs that you can explore would be Columbia, Texas (McCombs), USC Marshall, Purdue (Krannert) & John Hopkins (Carey)