Last August the XT chain of gasoline stations had a temporary sales promotion in effect. In the promotion, any customer who made a purchase of ten or more gallons of gasoline was entitled to a free car wash. For the month of August, XT experienced a ten percent increase in gasoline sales as compared to sales in August the previous year, so evidently the promotion was successful as a means of boosting sales.
In evaluating the argument, it would be most helpful to answer which of the following?The argument says XT’s August gasoline sales increased by 10 percent, and concludes that the promotion caused the increase.
The key issue is whether XT’s increase was special, or whether gasoline sales in the whole area also increased for some other reason. If all stations had a similar increase, the promotion may not have been the cause.
(A) In the areas in which XT’s gasoline stations operate, how did total combined gasoline sales for all gasoline stations last August compare with sales for the previous August?
This is correct. If total gasoline sales in the area also rose by about 10 percent, then XT’s increase may simply reflect a general market increase. But if other stations did not see a similar increase, then the promotion looks more likely to have boosted XT’s sales.
(B) Was the money that XT earned from the increase in gasoline sales enough to offset the cost of providing free car washes during the promotion?
This is about profit, not sales. The conclusion is that the promotion boosted gasoline sales, not that it increased net profit.
(C) Were there any customers who bought ten or more gallons at an XT gasoline station during the promotion who would have bought gasoline at the same station in lower quantities, but more frequently, if the promotion had not been in effect?
This is not the best question. First, “any customers” is too weak; even if a few customers changed their buying pattern, that would not explain the whole 10 percent increase. Second, these customers would still have bought gasoline from XT anyway, just in smaller and more frequent purchases. So C mostly concerns
purchase pattern, not whether the promotion caused XT’s total August sales to rise.
(D) Did XT or any of its gasoline stations have to pay other businesses to provide the car washes that customers were offered in the promotion?
This is also about cost or profit, not whether gasoline sales were boosted.
(E) Are XT’s gasoline sales in August usually significantly higher than one twelfth of XT’s annual gasoline sales?
This does not compare last August with the previous August in a useful way. The argument is about whether the promotion caused a year-over-year August increase.
Answer: (A)